Antitrust trial over Google search set to open
The case alleges Google used its 90% market share to illegally throttle competition in both search and search advertising.
More from MarTech: Page 2
How Homethreads is leveraging data to create a new customer experience
Homethreads' proprietary technology provides customer data to position the brand as more than just another home goods site.
Customer journey orchestration
3 reasons why customer journeys are the key to better experiences and profits
Here's how taking a holistic look at customer journeys can help your organization drive better experiences and higher revenue.
Marketing artificial intelligence (AI)
The rise of generative AI: ?A marketer’s guide to textual and visual AI content
The first in a series of articles looking at how text and visual genAI tools will become a critical part of the marketer's tool-kit.
Online close to edging out physical stores for holiday buying
Hope you like getting clothes: 70% of shoppers say they will be giving apparel this holiday season,
Marketing artificial intelligence (AI)
This week’s AI-powered martech releases
HubSpot and Salesforce weren't the only companies with new AI implementations this week. Here's a roundup of the others.
How to unlock more value from your event content
Event sessions are a hidden source of original content. Learn how to repurpose them effectively to drive year-round activations.
Google is rolling out Topics-based tracking for Chrome
Google's Enhanced Ad Privacy tech lets websites serve ads based on your browser history – unless you manually disable it.
Get beyond Google Analytics with these real-time data strategies
This webinar teaches you how to gain access to superior insights compared to traditional tools like GA.
Google to make political ads disclose AI content
Political campaigns must clearly state when AI-generated images and audio have been used from November.
Marketing artificial intelligence (AI)
Salesforce announces new AI and automation capabilities for Slack
Slack will be getting artificially intelligent this winter, plus other Slack announcements.
Customer journey orchestration
Collaboration across people, processes, data and platforms: Successful customer journey operations
The key elements of collaboration in customer journey operations and how they contribute to improved customer experiences.
4 tips to prepare for Black Friday and Cyber Monday
Ace your holiday promotions with this step-by-step guide.
CTV viewing hours rise 21%
73% of U.S. households now stream, up from 69% in 2022. Streaming trends from Comscore's State of Streaming report.
Microsoft Advertising Editor expands audiences to all markets
The platform has launched new audience types and introduced in-market audiences to markets in EMEA, APAC and LATM.
HubSpot unveils AI additions and a revamped Sales Hub
The new AI features include chatbots and more powerful predictive tools. Sales Hub has improved its LinkedIn integration and more.
The limitations of ‘real-time’ CDP use cases
Just because a CDP can do some things in real time doesn’t mean it will be able to do everything you want to do in real time.
Data-driven success lies within the power of simplicity
Dun & Bradstreet's SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes.
More than 50% of B2B marketers report bigger budgets
75% of marketers reported an increase in their spending on artificial intelligence. The average AI spend increase was 28%.
Universal Analytics still processing data two months after ‘sunset’
UA accounts that are still processing data could be retired at any time, so Google still strongly advises only using GA4.
Marketing artificial intelligence (AI)
A blueprint for the new automation mindset
Systems thinking, "antifragility" and democratic teamwork characterize a new mindset successful brands will need to acquire.
3 ways to align marketers to business outcomes
Is your marketing team overwhelmed with tasks? Here are three key steps to shift from tactics to impactful outcomes.
MarTech’s experts to follow: The lists so far
Who ya gonna call? These folks. From ABM to MOps, here are all the experts you must follow to know what's happening.
Marketing leaders, are you actually ready for AI?
AI-based applications are making their way into enterprise organizations. Here’s how to ensure you're in a position to use them properly.
Reddit launches AI keyword research tool
Keyword Suggestions is a new feature in Reddit Ads Manager that aims to help advertisers boost reach and efficiency of campaigns.
Digital asset management (DAM)
Discover the benefits of consent-based marketing: Privacy and personalization
In this webinar, learn the latest trends, tools and strategies for harnessing the power of first-party data.
Marketing artificial intelligence (AI)
ChatGPT goes enterprise and other AI martech releases this week
Here are the AI-powered martech products, platforms and features announced this week.
Is martech the solution to the Hollywood writers’ and actors’ strike?
Upwave CEO Chris Kelly thinks better AVOD and SVOD measurement would bring more ad dollars for the two sides to share.
Marketing artificial intelligence (AI)
New genAI marketing solution rolled out on Google Cloud
Typeface and GrowthLoop are collaborating with Google Cloud to accelerate marketing campaign development.
The surprising truth about how to achieve your marketing goals
Shift your perspective on marketing success. Learn how prioritizing your marketing team's development leads to sustainable growth.
Dominate the inbox with your free 46-point email marketing checklist
Learn how to drive opens, boost conversions, avoid the spam folder and more with this comprehensive email marketing audit checklist.
X (Twitter) marks its spot by bringing back political ads
The platform is reversing the decision of former CEO, Jack Dorsey, as part of its "commitment to free speech."
GA4 is still stressing out marketers: Here’s why
Despite a year's notice, a lot of companies put off the GA4 migration until the last minute. Now they're trying to understand how to use it.
Mind blown! Angie Judge on the reaction to her LinkedIn post on SaaS and customer success
Why SaaS vendors, including martech vendors, need to focus on customer success and not just the subscription renewal.
How hybrid teams can make better decisions
Here's how marketing leaders can address hybrid work challenges, from enhancing decision-making processes to tackling meeting hurdles.
Gen Z teens are watching YouTube ads and recalling what they’ve seen
YouTube is now the number one platform for teens, with almost eight in 10 using it to stream video content.
MarTech’s GA4 experts to follow
If you're working with Google Analytics 4, you know it is both frustrating and useful. Here's our list of experts to follow for help with GA4.
Mastering the art and science of creative analytics
In the new analytics landscape, creative execution emerges as the key optimization lever for optimal brand performance and sales.
Which types of in-game advertising do users love (or hate)?
Gamers are not very positive about in-game advertising, but there are formats they prefer. And they make up a huge audience.
Data and AI ignite real-time customer conversations and tangible business results
Dun & Bradstreet's SVP of sales and marketing reveals why data is the key to innovation and success.