Account-based marketing is evolving rapidly. Here are seven of the top developments in the space.
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Is it better to specialize or generalize? Here’s why blending both might be your key to unlocking unprecedented marketing success.
Google will end third-party cookie support in Chrome in a little more than a year. CMOs are nervous but welcome the change,
New functions provide improved insights to help marketers gain early learnings to shape their campaigns and bidding strategies.
SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a new survey.
B2B buyers are sticking with the vendors they have and are more open to up-sell for the features they want, according to a new survey.
Walk through the entire process -- problem ID, research, channel use and more -- of a campaign to raise issue awareness.
Learn how to revive dormant email subscribers and boost your ROI with these expert tips and examples of winning email campaigns.
The latest MarTech Replacement Survey provides reason to question whether the pandemic era truly sparked digital transformation.
In this webinar, discover how agile research is an invaluable approach for organizations looking to increase impact and outcomes with their customers.
20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner.
The global brand is breaking down silos and unifying data in order to gain better engagement and grow customer lifetime value.
Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here's how to know if you need one.
The world of social media is getting weirder with Twitter clone Threads competing as much with IG as with the newly named X. What should brand marketers do?
Call analytics systems can improve marketing ROI, sales performance and even customer experience. Now they're priced for SMBs to use.
MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals.
Learn how AI-driven workflow automation enhances marketing outcomes and ways to maximize the benefits of automated processes.
With the new Replica app, visitors can scan famous works with their phones and show them off as wearables in Roblox.
When COVID hit, Georgia's government was overwhelmed by people wanting unemployment help. Fortunately the state's Digital Services agency was ready.