Account-based marketing (ABM) buyer’s guide
How account-based marketing and the B2B buying space are evolving
Account-based marketing is evolving rapidly. Here are seven of the top developments in the space.
More from MarTech: Page 4
How to create UA reports in GA4
Russ Ketchum, product director of Google Analytics, talks to us about how to create Universal Analytics-like reports in Google Analytics 4.
Balancing generalists and specialists: An essential strategy for marketing success
Is it better to specialize or generalize? Here’s why blending both might be your key to unlocking unprecedented marketing success.
CTV ad spend is growing, but not like retail media
CTV growth is three times slower than retail media was at the same point in its development, a WARC Media study finds.
Top 6 martech myths debunked
Steer clear from common misconceptions that lead to haphazard decisions, poor vendor choices and failed implementations.
Who champions martech replacements?
In the face of martech stack complexity, marketers themselves are playing a greater role in advocating for replacements.
CMOs say the end of third-party cookies is both a major challenge and a good thing
Google will end third-party cookie support in Chrome in a little more than a year. CMOs are nervous but welcome the change,
Tim Parkin: Spotlight on the expert
Consultant and marketing coach Tim Parkin tells us about being a magician, a game developer and what problems marketers are looking to solve.
How to optimize your blog’s posting schedule to gain traction
Explore how optimizing your blog posting schedule can lead to better SEO and audience engagement.
Marketing artificial intelligence (AI)
This week’s AI-powered marketing technology releases
Here are the AI-powered martech products, platforms and features announced this week.
Google Ads unwraps several new features ahead of holiday season
New functions provide improved insights to help marketers gain early learnings to shape their campaigns and bidding strategies.
Marketing artificial intelligence (AI)
70% of SMB marketers willing to pay more for tools with AI or automation
SMBs are a target-rich environment for vendors as only 26% have AI and/or automation technology, according to a new survey.
MarTech’s ABM experts to follow
Want to target and engage high-value accounts with personalized experiences? You need ABM and you need to follow these ABM experts.
These are the best marketers in the world
Want marketing that stands out? Discover the art of working with creators — from their rapid execution to connecting with loyal audiences.
Bid shading costing advertisers $6.6 billion yearly
Bid shading: Advertisers don’t understand the practice and are paying dearly for it, according to a new study by Cognitiv.
How Acura drives awareness with a new hit web series
“Chiaki’s Journey” combines video, social media, email and out-of-home to reach customers and fans of racing and anime.
Zero Copy Data Access: The Future of Data Management?
ZCDA enables applications to access the memory location where the data is stored directly, saving time and improving performance.
How to prepare for the GPT age in CRM and email
Done well, GPT-powered email marketing can lead to conversion lifts, long-term engagement and a bigger base of loyal customers
Tighter budgets are extending the B2B purchase cycle
B2B buyers are sticking with the vendors they have and are more open to up-sell for the features they want, according to a new survey.
How NC Fusion executed its campaign to help girls stay involved in sports
Walk through the entire process -- problem ID, research, channel use and more -- of a campaign to raise issue awareness.
9 steps to make an email reactivation program that really works
Learn how to revive dormant email subscribers and boost your ROI with these expert tips and examples of winning email campaigns.
The results of the 2023 MarTech Replacement Survey are here
The latest MarTech Replacement Survey provides reason to question whether the pandemic era truly sparked digital transformation.
The march to CCPA compliance is a slow one
Under 15% of noncompliant companies implemented automated or manual CCPA/CPRA compliance methods in the last year, a study found.
Sprout Social acquires Tagger Media
The deal makes social media campaign management more holistic for brands and agencies using Sprout Social by covering the $21.1 billion influencer industry.
The martech subway system now has an AI line
The 15th annual iteration of the Real Story Group's martech stack vendor map acknowledges the growing importance of generative AI.
Marketo’s July releases: A manager’s guide
Create better visualizations and reduce troubleshooting time with Marketo's latest features.
Create high-impact customer experiences with actionable insights
In this webinar, discover how agile research is an invaluable approach for organizations looking to increase impact and outcomes with their customers.
Marketing artificial intelligence (AI)
The latest AI-powered martech products, platforms and additions
20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner.
Electrolux’s data and analytics roadmap to improved customer experience
The global brand is breaking down silos and unifying data in order to gain better engagement and grow customer lifetime value.
Unlocking the true value of a new email address
Following these steps can give you the confidence to know how much to spend for different types of email acquisition efforts.?
Marketing attribution & performance management buyer's guide
How to decide if you need a marketing attribution and performance management platform
Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here's how to know if you need one.
Competing with Twitter (X.com) and Instagram: Tying the Threads together
The world of social media is getting weirder with Twitter clone Threads competing as much with IG as with the newly named X. What should brand marketers do?
How call analytics is helping SMBs improve marketing and sales
Call analytics systems can improve marketing ROI, sales performance and even customer experience. Now they're priced for SMBs to use.
Marketing attribution & performance management buyer's guide
What are marketing attribution and performance management platforms?
MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals.
Marketing artificial intelligence (AI)
4 AI categories impacting marketing: Workflow automation and RPA
Learn how AI-driven workflow automation enhances marketing outcomes and ways to maximize the benefits of automated processes.
Metropolitan Museum of Art launches Roblox augmented reality experience
With the new Replica app, visitors can scan famous works with their phones and show them off as wearables in Roblox.
4 agile marketing metrics that really move the needle
Lost in the complexities of agile marketing? Here's how to measure its success with meaningful metrics that focus on outcomes.
Marketing artificial intelligence (AI)
How a customer service crisis drove the use of chatbots in Georgia
When COVID hit, Georgia's government was overwhelmed by people wanting unemployment help. Fortunately the state's Digital Services agency was ready.
TV ad revenue challenged by writers’ strike
The strike by the Writers' Guild is already hitting TV ad sales hard. Unless there's a fast settlement the situation will likely get worse.
Account-based marketing strategy
ABM is a key aspect of B2B marketing. Learn how to take a strategic approach to it.