This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own.
Wish you could rank higher than your competitors in search results?
Feel like your tried-and-true SEO tools no longer give you a true advantage?
It’s time to move past the tools that your competitors are using. Stop using historical data and start looking at SEO tools that accurately predict Google algorithm update impacts.
Gain your ultimate SEO advantage by accurately predicting future SERPs so you can truly rank higher.
You can do this with a comprehensive SEO intelligence tool, like Market Brew.
SEO intelligence uses AI to determine the future of your search by helping you:
Today, we’ll dive into how to solve hiccups at each step, but first, let’s learn more about what SEO intelligence is.
What Is SEO Intelligence?
SEO intelligence uses Artificial Intelligence (AI) to help guide search engine optimization for better rankings and organic traffic by assisting with:
- Keyword research.
- SERP analysis.
- Content writing.
- Optimization, and more.
The most successful SEO professionals prioritize testing new tools to find exciting new intelligence features that boost your search engine optimization.
Market Brew sets a new standard for forecasting SEO like no other software tool has before.
1. Predict Exactly How Algorithm Changes Will Affect Your Search Visibility
With Market Brew’s sophisticated AI process, you can confidently make predictions on the future of your search for your site.
Yes, with AI, you can immediately predict SEO rankings, months before those changes show up in their rank trackers.
Instead of spending hours upon hours researching what could happen in the future, and putting your own personal credibility on the line, Market Brew can show you exactly what to expect from a volatile Google algorithm update.
How? By creating an SEO testing platform, or predictive model, based on real algorithmic data.
When your SEO team completes a task in Market Brew, the changes are tied directly back to the predictive model that the task was based on.
Users can immediately see the effect of even the smallest optimization, leading to a deeper understanding of how each SERP is calculated.
2. Learn & Observe Decisions Search Engines Make
Wondering why a competitor’s page is ranking higher than yours?
Need to explain to clients why Google is shaking things up again?
Using AI, you will be able to quickly and accurately get the SEO analysis you are looking for.
With its ability to utilize a genetic algorithm and self-calibrate each search engine model, Market Brew will help you understand how each SERP change happened through comparison – it will view the different learned algorithmic bias/weight changes from before and after Google’s algorithm update.
Market Brew uses Particle Swarm Optimization to adjust the algorithmic settings on its standard model so that Market Brew’s results look exactly like the target SERP results.
Each time this calibration process runs, the bias/weight settings are updated and stored.
When Google rolls out its next algorithmic update, Market Brew automatically re-calibrates its search engine models.
With the new calibrated settings, users can easily see which algorithms are now more or less important.
3. Conduct Truly Accurate Competitive Research With AI
With Market Brew, you can start by looking at your competitors’ sites in a detailed side-by-side comparison.
You can quickly create an SEO pros and cons list, with websites in the same field.
Here, you’ll be able to pay attention to key comparison details, such as:
- Elements of your competitor’s content.
- Your competitors’ internal page links and backlinks, sorted by either link flow distribution, anchor text distribution, or both.
- Keywords with high search volume or transaction value.
- Your competitor’s top-performing pages.
Looking at your competition will guide you on how to improve your site. Competitor comparisons save time, money, and resources when taking over market share in search.
4. Measure Total Link Value
The links on your pages are an essential part of gaining traffic to your site, specifically the number of links and the links’ authority.
The types of links on your page can significantly affect the value and ranking authority from one page to another. Measuring links is the most straightforward method of determining a site’s backlink value.
Market Brew scores each link on your site with the most sophisticated link algorithms to create the most accurate overall depiction of how powerful each link is.
When viewing your total link value, here are things to consider:
- Is the link relevant?
- Is the linking site authoritative?
- Is the link followed?
- Where is the link on the page?
- How many links are on the page?
- Is the link reciprocal?
- Does this link share anchor text with another link?
You should always be intentional with your linking. Remember:
- Cluttered and excessive links are unlikely to create a seamless user experience, and oversaturation devalues links.
- When placing your links, consider the visitor’s intent and how to help them achieve their goals.
- Links from trusted sites that have built up their authority pass more link equity than links from brand-new sites just starting.
- Links at the bottom of a page do not hold as much weight or authority in Google’s eyes.
- Links that are reciprocal do not pass as much link flow as links that are not.
- Links that appear on every page, and share anchor text and target, do not pass as much link flow as those that appear uniquely.
If you link to a restaurant business’s grand opening from an article about where to trade in your car, the link is irrelevant — Google will note this, and your SEO link software should, too. Irrelevant links do not provide authority or value.
5. Measure & Evaluate Keyword Link Value
Market Brew uses targeted keywords as anchor texts for internal linking and link building from other websites to help certain pages rank on search engines.
This calculation, combined with Market Brew’s sophisticated link scoring, determines an anchor text distribution that other tools can’t see and assigns each anchor text a specific importance, based on the quantity and quality of backlinks sharing this anchor text.
SEO tools can help you find your highest-ranking keywords. Vary your anchor text distribution using your primary and secondary anchor texts.
Link variance performs better on search results both for primary and secondary keywords. The goal is to rank for specific keywords while focusing your anchor text distribution on the right landing pages.
6. Determine Real E-A-T Scores
E-A-T stands for Expertise, Authority, and Trust. According to Google, E-A-T is one of the most important factors when considering a website’s overall Page Quality Rating.
Google states you need these things to be trustworthy and have authority:
- A satisfying amount of high-quality content, including a descriptive or helpful title.
- Satisfying website information and/or information about who handles the website. For example, an ecommerce site should have satisfying customer service information.
- Maintaining a positive website reputation across the internet.
Until Market Brew’s insights, SEO professionals had no way to measure E-A-T scores with credibility and confidence.
In 2021, Market Brew deployed its first expertise algorithm (the E in E-A-T) which measures the coverage of content for each page’s topic cluster.
In certain search results, this expertise algorithm is now showing a correlation with ranking positions.
Market Brew is the world’s first statistical modeling tool for search engines.
Market Brew is a search engine built by search engineers that can calibrate itself to behave like any search engine in the world. Its Artificial Intelligence-powered task system provides seamless navigation through each relevant part of the search engine model, uncovering SERP-specific prioritized tasks from off-page to on-page and everything in between.
A successful SEO campaign begins and ends with Market Brew’s search engine models.
7. Establish Topic Authority
Imagine being able to submit every change to Google to see what would happen. With Market Brew’s SEO testing platform features, you can.
Market Brew’s Spotlight algorithm allows users to establish the perfect Topic Authority and understand exactly what the outperforming site’s topic cluster is, and even which expert topics the content should be talking about.
Each Market Brew account comes standard with the following:
- Evergreen Googlebot Crawler.
- Particle Swarm Optimization for all of your search engine models.
- Proven search engine algorithms.
- Rapid testing capabilities.
- SEO Teams tool to help Manage Optimization.
- The ability to compare and contrast how your changes fared.
8. Identify Keyword Stuffing
Topic clusters are a distillation of keywords, and keywords are essential for SEO.
But stuffing your copy with an overkill of keywords gives the impression that you focus on rankings rather than readers – and search engines notice.
Instead, Google wants to see intentional content that adds value to its readers. That is why Google frowns on pages that stuff their keywords.
Instead, focus on responsible keyword SEO optimization.
Using two to five keywords on a page is a safe number to stick with for your SEO.
Instead of using the same keyword repeatedly on your site, find related topics for each keyword to prevent the overuse of one keyword and build a topic cluster.
Google rewards sites with focused topic clusters, and sites that use them will usually have more dense content if there are a variety of keywords and related topics on a page.
Simplify Your SEO Process
If you want to simplify your enterprise SEO optimization process, stick with Market Brew.
Each Market Brew account comes with Market Focus capability, which begins with a keyword-based approach. Then, with Market Brew’s robust link-scoring layer, the technology calculates a basket of keyword clusters for each page.
Market Brew’s automated discovery system uses this data to guide you to the exact algorithms that are the deciding factors in the target search engine environment, shown on the Top Optimizations screen.
In conclusion, manipulating search rankings with repeated words or phrases will only cause a site to rank lower in Google’s search results.
Make your life simpler and let Market Brew take your keyword optimization to the next level with our software.
SEO professionals find our predictability analysis to be the closest thing you can get to an SEO services guarantee.
Through our search engine replication process, we quickly and clearly show you how best to optimize your site, making it a walk in the park for you and your business.
Are you interested in signing up for a Market Brew account? Book a demo today, and see how valuable our software can be for your business.
Featured Image: Image by Market Brew. Used with permission.