What will be the biggest and most important PPC trends in 2023?

That’s the exact question we asked 22 of the top PPC marketing experts.

From paid search to paid social, remarketing, and beyond, discover what trends PPC experts are predicting will lead the pack.

In this ebook, you’ll learn how and why the following PPC trends will matter in 2023:

  • AI and machine learning: loss of control, but opportunities to focus on other things.
  • Attribution and conversion tracking: continuing changes make these even more complicated, difficult, and important in terms of providing and proving value.
  • Technical skill and knowledge of PPC “levers” will be less important than strategy, teams, and people.
  • Inflation/expense increases in CPCs, especially in industries hard hit by the pandemic and now coming back into demand.
  • Refocus on first-party data.
  • New platforms: TikTok, Metaverse, etc.

Download PPC Trends 2023, to see what the pros predict for paid search, social ads, and more next year.

Expert insights from:

  • Andrea Atzori
  • Ashwin Balakrishnan
  • Jonathan Befort
  • Ilya Cherepakhin
  • Jon Lee Clark
  • Akvile DeFazio
  • Amalia Fowler
  • Amy Hebdon
  • Navah Hopkins
  • Timothy Jensen
  • Sean Johnston
  • Jonathan Kagan
  • Aaron Levy
  • Melissa Mackey
  • Alex Macura
  • Corey Morris
  • Brooke Osmundson
  • Lisa Raehsler
  • Christos Stavropoulos
  • Laurel Teuscher
  • Ben Wood
  • Jason Zotara
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