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PayPal Offers $45 Billion For Social Photo Sharing Network Pinterest

News of PayPal's bid for Pinterest broke just as the social network launched new features including Amazon affiliate links & Creator Rewards.

PayPal Offers $45 Billion For Social Photo Sharing Network Pinterest

PayPal Holdings Inc. is looking to acquire social media company Pinterest Inc. for $45 billion, according to reports from both Reuters and Bloomberg (each of whom cites anonymous people familiar with the matter).

The pandemic and resultant acceleration of ecommerce adoption have left PayPal in a position to finance the deal “mostly with stock,” their sources say.

PayPal stock is up 36% in the last 12 months, giving the O.G. fintech brand a market cap of almost $320 billion.

Pinterest has grown its audience to over 400 million monthly active users.

That audience could prove incredibly lucrative for PayPal, given that Pinterest’s userbase is more than 60% female and consists of 45% of people in the U.S. with an annual household income over $100,000.

Pinterest reports that members who visit Pinterest weekly outspend non-Pinners by 2x every month and have an 85% larger basket size.

Pinterest had already been dipping its toes in the ecommerce pond; in fact, the visual social network made clear that it intends to provide online sellers a storefront.

In its launch announcement of a slate of new features released today, Pinterest said,

“Pinterest is deliberately designing a product rooted in inspiration, inclusivity and positivity for Pinners, creators and brands.

These latest features address the changing needs and expectations of creators and consumers online, and they enable everyone to inspire, build and reach new audiences; engage with a community around shared passions; earn money with original content and become a storefront for merchants.”

Rumors Coincide With Launch Of More Shoppable Idea Pins & Creator Rewards

News of the potential acquisition broke just as Pinterest announced the launch of:

  • A redesigned home feed with Browse and Watch tabs.
  • Takes, a new engagement tool available on iOS and Android for Pinners and creators worldwide.
  • Creator Rewards, Pinterest’s first in-product monetization program for creators.
  • Augmented reality integration for Idea Pins, via AR Try on.
  • Creator Originals, a new content series of 100 episodes featuring 10 different Pinners.
  • Amazon Associates Program product tagging for U.S. Pinners, who are now able to add affiliate links from Amazon and earn commission on qualifying purchases.

Pinterest Adds Visual Search to Video Content

Of its new Idea Pins AR integration, Pinterest said,

“…creators now have the option to make their Idea Pins automatically shoppable by enabling shopping recommendations on their Idea Pins. The ‘shop similar’ feature uses Pinterest’s visual search technology to recommend Product Pins that are visually similar to the content within the Pin, giving Pinners the ability to shop what they see.”

And of Creator Rewards, Pinterest explained,

“The new program is Pinterest’s latest initiative to pay creators for sharing their passions and inspiring meaningful engagement through their content.

Access to Creator Rewards is available in the U.S., through an all-new global Creator Hub, where creators can manage their Pinterest presence with tools, tips and insights.”

Pinterest’s new features start rolling out on iOS, Android, web, and desktop today.

Even in a record-breaking year for M&As, this is certainly one to watch.

Editor’s Note: PayPal said in a one-sentence statement to Reuters on October 25 that it is not pursuing an acquisition of Pinterest, sending the social platform’s stock tumbling over 12%.


Featured Image: joklinghero/Shutterstock

Sources:

  • PayPal’s Pinterest Pursuit Set to Tip 2021 Into Record M&A Year, Bloomberg
  • Paypal in $45 billion bid for Pinterest -sources, Reuters
  • Pinterest for Business, Pinterest
  • Pinterest introduces “Takes” and new ways to watch, discover and shop, Pinterest

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Miranda Miller

Managing Editor at Search Engine Journal

Writer, editor & marketing professional; digital nomad, feminist and mother bear. 15 years of experience planning & executing engaging digital ... [Read full bio]

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