Everyone loves free things right?
You’ll find plenty of free information of varying quality and accuracy online, but these twenty (+) sources are widely considered to be quite reputable.
If you’re after solid data to help support your digital marketing and content goals, look no further.
1. Google Dataset Search
This enables you to search available datasets that have been marked up properly according to the schema.org standard.
While this could be viewed as a one-stop-shop for datasets that include data from sources like NASA and ProPublica, there are many niche datasets that may be better for certain purposes of course.
You’re shown the results and each one is clickable to tell you the name of the dataset, when it was last updated, and a description.
With certain results, you get more information, such as the formats in which the dataset is available.
2. Google Trends
With this tool, you can search for keywords and see a variety of information about them, including interest over time, interest by region, related topics, and related queries.
You can select options including which country (or worldwide) you want to see, narrow it down to categories, or confine your search to all of the web, images, news, shopping, or YouTube.
You can also compare your search to another topic.
3. U.S. Census Bureau
This site allows you to get information related to population, the economy, and geography. You can browse by topic or search.
It’s a great tool if you need statistics to increase the quality of your content.
They have some great visualizations you can embed within your content, too. It’s also very cool to see the world population updates.
4. The Official Portal for European Data
Available data includes geography, finance, statistics, election results, legal acts, and information on crime, transport, health, the environment, and science research.
This platform is searchable and browseable.
5. Data.gov U.S.
The home of the U.S. government’s open data, this site allows access to information about a variety of topics provided by federal, state, local, and tribal governments.
6. Data.gov U.K.
Similar to the U.S.’s Data.gov, this site allows access to U.K. data on a variety of topics.
Data is provided by central government, local authorities, and public bodies.
7. Health Data
Searchable topics include issues such as public health (especially good for COVID data), medical devices, environmental health, substance abuse, mental health, and others.
8. The World Factbook
Containing information on 267 world entities, this is a treasure trove of data that is updated weekly with information about the world.
You can select a country to view and then click on whatever topic you like (such as Economy or Transportation, for example). The site is also searchable.
Altmetric does offer some paid plans but they have a useful set of the top 100 most mentioned articles across 20 disciplines that have been published in a year, too.
2020 is the latest but there are sets going back to 2013. They also offer a few free tools.
10. Open Corporates
The largest open database of companies in the world, Open Corporates gives you access to information about close to 200 million companies.
You can search by companies or officers and limit your jurisdiction if you need to.
They also offer an API and bulk data plan.
11. National Center for Environmental Information
This covers geophysical, atmospheric, and oceanic data. They are currently the world’s largest provider of climate and weather information.
They also provide links to older tools that may not currently be available on the website but reside elsewhere.
12. Data Sets SubReddit
You do have to sign up but it’s free. Here, you can search for datasets and find people giving information and requesting it.
Reddit, in general, is also a great place to look for information and see what’s trending.
13. Kaggle Data Sets
Kaggle currently has over 100,000 datasets.
You can find data on anything from famous iconic women to Los Angeles parking citations.
14. Earth Data by NASA
The Earth Observing System Data and Information System contains NASA’s earth observation data, which includes facts such as land surface temperature in a specific area and carbon flux.
15. Pew Internet
If you’re looking for sociological data, Pew Research is a great source. There are some interesting articles that you can find by browsing around, too.
You do need to sign up to view and download datasets but it’s free.
16. Centers for Disease Control and Prevention
Covering health topics listed in the image below, this site gives you access to an incredible amount of data that is browseable and searchable.
You can even create your own filtered datasets through various topic-related portals.
17. Bureau of Labor Statistics
Here, you can find data about labor market activity, working conditions, and price changes in our economy.
They have data on politics, sports, science and health, economics, and culture.
This site also encourages you to create stories and visualizations using their data.
19. Group Lens
Group Lens has several available datasets (listed below in the image) that are useful for more niche projects. Some datasets are over a decade old.
You can get a lot of information on books and films here.
20. GitHub’s BuzzFeed News
This one gives you data from Buzzfeed. If you want information about the election cycle or fake news, this one’s for you.
Last but not least…
I’d like to give an honorable mention to a great list of 41 sources for free images to go along with all this data, so definitely check that out.
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Featured image: hanss/Shutterstock