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Paid Media Strategy

Paid media advertising strategies for PPC, display ads, branded content, and additional paid advertising channels.

  • Paid Media
  • SEO
3 Steps To Building A Winning Holistic Search Strategy
Heather Campbell

By Heather Campbell

A multi-channel, holistic approach to search marketing is a must in today’s digital marketing space. Learn what your approach should look like. Watch now.

  • 4 min read
  • 1.2K Reads
  • Paid Media
  • Paid Media Strategy
PPC Automation: When & How To Use It
Navah Hopkins

By Navah Hopkins

Save time by knowing when and where to use automation, depending on your budget and conversion data. Here’s all you need to know.

  • 9 min read
  • 2.0K Reads
  • Digital Marketing
  • Paid Media
Google Shopping: 5 Ways AI Can Increase Ecommerce Sales & Profit
Heather Campbell

By Heather Campbell

Discover the dos and don’ts of Google Shopping ads and how to improve your return on ad spend (ROAS) while working smarter than your competition.

  • 4 min read
  • 2.3K Reads
  • Paid Media
  • Webinar
Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media
Loren Baker

By Loren Baker

Here are 5 paid media tactics that help you focus on getting the right traffic, not the most traffic.

  • 4 min read
  • 1.3K Reads
  • Paid Media Strategy
  • PPC
10 Remarketing Lists To Boost PPC Performance
Brooke Osmundson

By Brooke Osmundson

With so many opportunities to use remarketing lists, let’s break down strategies based on where they’re at in the funnel.

  • 13 min read
  • 16K Reads
  • Digital Marketing
  • Paid Media
How To Combine SEO & PPC Keyword Strategies For More Effective ROI
SEOmonitor

By SEOmonitor

Learn a simple, 3-step marketing method for combining your SEO & PPC keyword data to get better organic & paid results & more effective ROI.

  • 1 min read
  • 7.2K Reads
  • News
  • Paid Media Strategy
What Does Chip-Making Demand Tell Us About Search Demand?
Brooke Osmundson

By Brooke Osmundson

Many industries are seeing a stark drop-off in consumer demand. But how does this correlate to search trends? Read on to find out.

  • 5 min read
  • 1.1K Reads
  • Paid Media
  • Paid Media Strategy
How To Track Offline Conversions From Your Google Ads
Tim Jensen

By Tim Jensen

Offline conversion tracking could help improve your PPC efforts. Learn the three ways that you can start incorporating offline conversions in your Google Ads account.

  • 9 min read
  • 17K Reads
  • SEO
  • PPC
Money-Saving Placement Exclusion Script for Google Ads
Frederick Vallaeys

By Frederick Vallaeys

Trying to place ads in another language? Automate a shared exclusion list for keywords that use a non-allowed Unicode character set.

  • 7 min read
  • 5.2K Reads
  • News
  • Paid Media
The Biggest PPC Trends Of 2023, According To 22 Experts [Ebook]
Shannon Phelps

By Shannon Phelps

In this ebook, you’ll discover the PPC trends that will matter the most in 2023.

  • 2 min read
  • 6.9K Reads
  • Paid Media Strategy
  • PPC
How To Use Google Ads Keyword Forecast Tool For Predictive Keyword Research
John Lincoln

By John Lincoln

Learn how to use the Keyword Planner tool so your PPC and SEO efforts can work together.

  • 9 min read
  • 35K Reads
  • Paid Media Strategy
  • PPC
Scale Your B2B Lead Generation With Discovery Ads
Melissa Mackey

By Melissa Mackey

Look beyond search and give Discovery ads a try. Set your Google Ads for lead gen and improve your cost efficiency by a great margin.

  • 9 min read
  • 4.0K Reads
  • Digital Marketing
  • Paid Media
6 Keys Your Business Needs To Win With Your Marketing Agency
Heather Campbell

By Heather Campbell

Learn 6 ways to have a clear, transparent, and trusting partnership with your agency that drives results.

  • 4 min read
  • 951 Reads
  • Paid Media Strategy
  • PPC
3 Experiments To Run For Responsive Search Ads Testing
Ashwin Balakrishnan

By Ashwin Balakrishnan

While Google still doesn’t show you which ad showed for a search term, structure your PPC campaigns and try 3 RSA experiments you can run.

  • 6 min read
  • 4.8K Reads
  • Paid Media Strategy
  • PPC
What Is Cost Per Click (CPC)?
Brooke Osmundson

By Brooke Osmundson

Learn the basics of cost per click bidding, why it’s important, and when to use it.

  • 6 min read
  • 4.3K Reads
  • Paid Media Strategy
  • Programmatic Advertising
Programmatic Advertising For Small Businesses: What, Why, And How?
Ben Wood

By Ben Wood

Programmatic advertising is the use of technology to buy and sell advertising space. Learn how advertising is bought and sold for small businesses.

  • 6 min read
  • 3.7K Reads
  • Paid Media Strategy
  • SEO Strategy
6 Steps To Prioritize Natural & Paid Search In A Holistic Search Strategy
Ilya Cherepakhin

By Ilya Cherepakhin

Harness natural and paid search most synergistically with these six steps.

  • 8 min read
  • 8.8K Reads
  • Paid Media
  • Paid Media Strategy
How Do Retargeting Ads Work, Anyway?
Brooke Osmundson

By Brooke Osmundson

It’s no longer a question of whether you should use retargeting; it’s how to use it to your maximum advantage.

  • 8 min read
  • 5.3K Reads
  • Paid Media
  • Paid Media Strategy
Build A Brilliant Google Ads Audience-First Strategy (Even If You Don’t Want To)
Amy Hebdon

By Amy Hebdon

Learn how (and why) to create a Google Ads audience-first strategy, and get started with demand generation.

  • 7 min read
  • 6.4K Reads
  • Paid Media Strategy
  • PPC
Avoid These Top 6 Remarketing Campaign Mistakes
Ilya Cherepakhin

By Ilya Cherepakhin

Remember these six key considerations to avoid common pitfalls when launching your remarketing campaigns.

  • 6 min read
  • 9.0K Reads
  • Paid Media Strategy
  • Programmatic Advertising
A Complete Guide To Mastering B2B Programmatic Advertising
Alex Macura

By Alex Macura

Save more resources by automating media buy and personalizing ad delivery. Read on and reap the benefits of programmatic advertising.

  • 11 min read
  • 4.8K Reads
  • Paid Media Strategy
  • PPC
6 SEM Best Practices Growth Marketers Need To Master
John Lee

By John Lee

Follow the best practices outlined in this article to maximize the reach, impact, and value of your paid search campaigns.

  • 7 min read
  • 23K Reads
  • Paid Media Strategy
  • PPC
Get To Know Ad Rank & Learn 3 Ways To Improve It
Brooke Osmundson

By Brooke Osmundson

Find out everything you need to know about ad rank, why it matters, and how you can improve it without spending more.

  • 10 min read
  • 50K Reads
  • Agency Marketing
  • PPC
The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It
Daniel Holdeman

By Daniel Holdeman

How do agencies offer high-quality PPC without depriving their most lucrative offerings? Learn how The PPC Dilemma impacts your growth and how to fix it.

  • 10 min read
  • 2.3K Reads
  • Ask Me Anything About PPC
  • Paid Media Strategy
Should I Use Broad Or Phrase Match Negative? Ask The PPC
Navah Hopkins

By Navah Hopkins

Confused about using broad or phrase match negative on multiple platforms? PPC expert Navah Hopkins dives into when it’s best to use them.

  • 4 min read
  • 4.1K Reads
  • Marketing Analytics
  • PPC
Improve SEM Performance With Your Own Unique KPIs
Jonathan Kagan

By Jonathan Kagan

Don’t hold everything to the same measurement standard. Combine different performance levels must combine together to funnel into a single performance KPI. Here’s how.

  • 7 min read
  • 3.3K Reads
  • Paid Media Strategy
  • PPC
4 Impactful PPC Ad Extensions You Need To Try Out
Lisa Raehsler

By Lisa Raehsler

Are you making the best possible use of Google Ad extensions? Here are 4 you need to check out.

  • 7 min read
  • 10K Reads
  • Paid Media Strategy
  • PPC
The Future of PPC: 4 Clues From Google That Tell Us Everything
Jonathan Befort

By Jonathan Befort

Like a trail of breadcrumbs, Google has left us many clues as to where PPC is headed next. Here’s what we know so far.

  • 8 min read
  • 5.1K Reads
  • Content Creation
  • Paid Media Strategy
7 Ad Copy Tests To Boost PPC Performance [With Examples]
Jon Clark

By Jon Clark

Is your PPC copy getting tired? Check out these 7 ad copy tests and learn what’s actually working right now.

  • 9 min read
  • 24K Reads
  • Paid Media Strategy
  • PPC
Success In The PPC Automation Age: A Paid Search Marketing Roadmap
Ashwin Balakrishnan

By Ashwin Balakrishnan

What do you need to know to be a successful PPC marketer in the age of automation?

  • 10 min read
  • 7.7K Reads
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