News

News · YouTube

YouTube Updates For Creators: New Metrics, Copyrighted Music, More

YouTube’s weekly update for creators includes more subscriber metrics and access to an expanded library of copyrighted music.

Matt G.
Southern

• Matt G. Southern
• 8/3/2022
• 7.5K Reads
• 2 min read

News · LinkedIn

LinkedIn Tests New Human Curated Discover Feed

LinkedIn is testing a different take on a Discover feed — a new section of the mobile app with content curated by humans not algorithms.

Matt G.
Southern

• Matt G. Southern
• 8/3/2022
• 1.3K Reads
• 3 min read

News · PPC

Google Tests More Local Service Ads In SERPs

Google is testing more local service ads per set of search results, with three ads on a page instead of two.

Matt G.
Southern

• Matt G. Southern
• 8/2/2022
• 2.1K Reads
• 2 min read

News · WordPress

Vulnerability Found In WordPress Gutenberg Plugin?

The U.S. Government National Vulnerability Database published notice of a vulnerability in the WordPress Gutenberg Plugin.

Roger
Montti

• Roger Montti
• 8/2/2022
• 3.7K Reads
• 5 min read

News · SEO

Google: “Always Try” To Replace HTTP Links With HTTPS

Google’s Search Advocate John Mueller says you should always try to replace internal links pointing to HTTP URLs with the newer HTTP versions.

Matt G.
Southern

• Matt G. Southern
• 7/29/2022
• 3.1K Reads
• 3 min read

News · YouTube

YouTube Shorts Algorithm Explained In Q&A Format

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content.

Matt G.
Southern

• Matt G. Southern
• 7/29/2022
• 13K Reads
• 4 min read

News · SEO

Google Shares 6 Tips For Ecommerce Search Results

Google shares six ways you can make your ecommerce site stand out from competitors on search results pages.

Roger
Montti

• Roger Montti
• 7/29/2022
• 11K Reads
• 5 min read

CMS Software · Digital Trends

CMS Market Share: Shopify Falls Slightly As Losses & Layoffs Loom

Which CMS solutions are preferred by site owners today? See how WordPress, Shopify, Wix, performed in July with these market share insights.

Miranda
Miller

• Miranda Miller
• 7/29/2022
• 1.7K Reads
• 3 min read

News · Twitter

Twitter Transparency Report Shows Dark Side Of Social Media

Twitter’s transparency report indicates that press freedoms are under pressure and most reasons for account suspension in decline except for child safety violations

Roger
Montti

• Roger Montti
• 7/28/2022
• 1.0K Reads
• 5 min read

News · Digital Advertising

Google Gives Third-Party Cookies Another Year

Google is delaying the deprecation of third-party cookies in Chrome by another year, with plans to start phasing them out in 2024.

Matt G.
Southern

• Matt G. Southern
• 7/28/2022
• 4.5K Reads
• 2 min read

News · Shopify

Shopify Lays Off 10% Of Workforce

Shopify is laying off 10% of workforce due to anticipated shopping trends that failed to materialize

Roger
Montti

• Roger Montti
• 7/28/2022
• 3.2K Reads
• 2 min read

News · Facebook

Meta Reports First Ever Decline In Ad Revenue

Meta’s latest earnings report reveals the company’s first-ever year-over-year decline in advertising revenue, signaling a downward trend that it expects to continue.

Matt G.
Southern

• Matt G. Southern
• 7/28/2022
• 2.7K Reads
• 4 min read

News · SEO

Google July 2022 Product Review Algorithm Update Rolling Out Now

Google confirms the July 2022 product review update, the fourth in a series of updates targeting low quality reviews, is now rolling out.

Matt G.
Southern

• Matt G. Southern
• 7/27/2022
• 12K Reads
• 2 min read

News · Instagram

Head Of Instagram Admits Redesign Is ‘Not Yet Good’

Head of Instagram Adam Mosseri says the full-screen redesign is “not yet good” and speaks to the growing amount of recommended content in people’s feeds.

Matt G.
Southern

• Matt G. Southern
• 7/27/2022
• 1.1K Reads
• 4 min read

News · Tools

Google Analytics 4 Now Reports On Performance Max & Smart Shopping

Google Analytics is updating reports for GA4 properties with a segment of data counting traffic from Performance Max and Smart Shopping campaigns.

Matt G.
Southern

• Matt G. Southern
• 7/26/2022
• 3.5K Reads
• 2 min read

News · LinkedIn

LinkedIn Reports Demand For ‘Creator’ Jobs Up 3X

A new report from LinkedIn shows that job postings have tripled for creator-related positions as brands invest in new ways to drive engagement.

Matt G.
Southern

• Matt G. Southern
• 7/25/2022
• 1.0K Reads
• 3 min read

News · SEO

Difference Between Search Console CWV Report & PageSpeed Insights

Google’s John Mueller explains why Search Console CWV report never matches data from PageSpeed Insights

Roger
Montti

• Roger Montti
• 7/25/2022
• 8.0K Reads
• 6 min read

News · Drupal

Drupal Warns of Multiple Critical Vulnerabilities

Drupal published a security advisory warning of multiple critical vulnerabilities

Roger
Montti

• Roger Montti
• 7/22/2022
• 830 Reads
• 3 min read

News · Programmatic Advertising

Is Google Losing Steam In The Ad Marketplace?

The recently announced partnership of Netflix and Microsoft is another blowback on Google’s share of the ad marketplace.

Brooke
Osmundson

• Brooke Osmundson
• 7/22/2022
• 2.8K Reads
• 4 min read

News · Facebook

Facebook Home Feed Changes May Improve Reach & Discoverability

Updates to Facebook’s home feed have the potential to improve your content reach and get your brand in front of new audiences.

Matt G.
Southern

• Matt G. Southern
• 7/22/2022
• 2.3K Reads
• 3 min read

News · Instagram

New Instagram Reels Features Include Templates, Boosts, & More

A series of updates to Instagram Reels adds new creative tools, new ways to drive engagement, and an update that changes how videos are shared.

Matt G.
Southern

• Matt G. Southern
• 7/21/2022
• 7.0K Reads
• 2 min read

News · WordPress

WordPress Releases Gutenberg 13.7 – Focused on Workflow and Better UI

Gutenberg 13.7 offers more design options and improvements to the user interface that should make the editing experience feel more natural

Roger
Montti

• Roger Montti
• 7/21/2022
• 3.1K Reads
• 5 min read

News · Digital Advertising

Google Makes It Easy To Create Video Ads

Google Ads is launching a handful of new features, including an easy way for businesses to create video ads.

Matt G.
Southern

• Matt G. Southern
• 7/21/2022
• 4.1K Reads
• 3 min read

News · Local Search

Google Lets Businesses Set Auto Responses To Common Questions

Google is rolling out a new feature for Business Profiles that allows you to set up automated responses to frequently asked questions from customers.

Matt G.
Southern

• Matt G. Southern
• 7/20/2022
• 4.4K Reads
• 2 min read

News · Instagram

Instagram Makes It Easier To Discover Local Businesses

Instagram’s location maps are now searchable, making it easier to discover places and businesses in your geographic area.

Matt G.
Southern

• Matt G. Southern
• 7/20/2022
• 2.3K Reads
• 3 min read

Marketing Analytics · News

$115M In Ad Spend Lost To Clickbait Sites, Report Finds

A new report finds almost one-tenth of advertisers’ budgets go to programmatic display and video ads on clickbait sites. And that’s not all.

Angie
Nikoleychuk

• Angie Nikoleychuk
• 7/20/2022
• 1.1K Reads
• 3 min read

News · SEO

Google Clarifies Title Tag Guidance

Google’s update to their documentation on how to control title tags in the search results makes the guidelines clearer

Roger
Montti

• Roger Montti
• 7/19/2022
• 13K Reads
• 4 min read

News · YouTube

YouTube Reduces Length Of Copyright Dispute Process

YouTube is shortening the length of the copyright dispute and appeal process, which should help reduce the impact of false claims.

Matt G.
Southern

• Matt G. Southern
• 7/19/2022
• 1.8K Reads
• 3 min read

News · YouTube

How To Connect Your YouTube Channel To Shopify

YouTube is introducing an easy way to link Shopify stores with channels, which allows content creators and businesses to feature their products across YouTube.

Matt G.
Southern

• Matt G. Southern
• 7/19/2022
• 3.2K Reads
• 3 min read

News · Digital Advertising

Google Ads Creative Studio Now Available To All Advertisers

Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers.

Matt G.
Southern

• Matt G. Southern
• 7/18/2022
• 7.9K Reads
• 2 min read