SEO
News
Breaking news, updates, trends, and the latest info you need to know about SEO, Google and other search engines, top PPC platforms, and popular social media networks.
Google Updates Search Results For News Stories On Desktop
Google changes how search results for news stories are presented on desktop by grouping together multiple results for the same story.
Google Is Creating A New Core Web Vitals Metric
Google is developing a new responsiveness metric that could be a replacement for First Input Delay
Google: Keep 301 Redirects In Place For A Year
Google answers how long 301 redirects should be kept in place after a site move, saying year is the minimum recommended length of time.
Google December 2021 Product Review Update
Google announces an algorithm update impacting product review pages begins rolling out today. The December 2021 Product Review Update will take three weeks to complete.
Google’s New Pathways AI Is Closer to Mammalian Brain
Google announced a new AI Architecture called Pathways that functions similarly to the human brain and can learn better than existing models
Google November Core Update Is Over – What Happened?
Google’s rollout of the November 2021 Core Update is complete. We reached out to search marketers for their observations on the impact.
FLAN: Google Research Develops Better Machine Learning
New Google machine learning model is better state of the art for solving natural language processing tasks
Google News Search Bug: Non-News Content Showing In News
Non-news content is appearing in Google news search results when users perform a convoluted search sequence.
It Takes Months For Google To Evaluate Website Quality Across The Web
Google’s John Mueller describes how Google can take months to understand how a site fits into the overall Internet in terms of site quality
Google Algo Bug Puts Sites In Weird Limbo State
Google’s John Mueller confirmed a rare algorithm bug that causes sites to get stuck in a limbo that prevents them from ranking
Google Review Snippets Won’t Show For Testimonials
Google won’t display enhanced search results for customer reviews that are republished from other sources, even if they have valid structured data markup.
Google Will Not Set Date For Mobile-First Index
Google announces that they will not set a date for a switch to a 100% mobile-first search index
Expired Domains & Google Ranking Bonus?
Google’s John Mueller answers a question about expired domains and any SEO bonus they might have.
Google Explains How To Hide A Website From Search Results
Google says the best way to hide a website from search results is with a password, but there are other options you can consider.
What Is The Best Title Tag Length For SEO?
Google’s John Mueller answers question about 65 character limit on title tags for SEO and if it’s ranking related
When To Use Rel Canonical Or Noindex …Or Both
Google’s John Mueller explained how to choose between rel canonical and noindex and suggested that using both can be useful
Google Updates Indian Searches With Translated Results
Google documented a change called Translated Results currently limited to India. It auto-translates the titles and snippets between languages
Google Maps Adds 4 New Features For Local Shopping
Google Maps launches four new features to improve the local shopping experience for customers, which in turn can lead to more sales for businesses.
Data Seemingly Proves Googlebot Crawling Has Slowed
Publishers worldwide share data that seemingly proves that Googlebot has dramatically reduced website crawling
Google Cloud Networking Outage Darkens Websites
Google Cloud Outage shutters websites worldwide. Network issue is partially resolved
Google: Progressive Web Apps Don’t Rank Better Than Regular Sites
Google’s John Mueller states that progressive web apps (PWAs) do not, by default, rank better in search results than traditional websites.
SiteGround Hosting Outage Over – What Happened
SiteGround announced the outage is over. Amazon’s Global Accelerator cited as cause. Sites begin recovering in Google Search
Google: Bolded Text Can Help Your SEO
Google’s John Mueller confirms bolding important text in a paragraph can help your site’s SEO as it allows Google to understand the content better.
Why Google Discover Traffic Goes Away
John Mueller answers question about Google Discover traffic that collapsed, explains what to be aware of to avoid being dropped from Discover
Can Site Quality Be Quantified In Search Console?
Google’s John Mueller answers question about quantifying site quality and mentions having inquired about a Search Console Quality Metric
Google Spam Update Done Rolling Out
Google’s spam update has finished rolling out in search results worldwide, the company confirms.
Voice Search Is Not The Future
Google’s Martin Splitt shared his opinion that voice search is not the future and that there will be no need to SEO for it
Google: “Hard To Call A Site Authoritative After 30 Articles”
Building authority with Google is going to take more than publishing a site with just 30 pages, advises Search Advocate John Mueller.
What’s Next For SEO: 7 Predictions From Google
Google’s Search Relations team gets together for a discussion on the future of SEO in the latest episode of the Search Off the Record podcast.
Massive CTR Study Reveals Actionable Insights
Largest ever research study of billions of searches uncovers surprising insights into CTR behavior that provides actionable marketing data