Victoria Shepherd – Search Engine JournalSEO, Search Marketing News and TutorialsThu, 21 Oct 2021 10:40:50 +0000en-UShourly 1 Top 5 Reasons Why You Need a Social Media Manager via @sejournal, @tallchickvic/top-reasons-why-you-need-social-media-manager/273333/Thu, 21 Oct 2021 10:40:50 +0000/top-reasons-why-you-need-social-media-manager/273333/A dedicated social media manager is an essential part of your brand’s digital marketing strategy. Here are 5 reasons why.

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4 Types of Earned Media & Who Is Doing It Right via @sejournal, @tallchickvic/earned-media-who-is-doing-it-right/397115/Thu, 08 Apr 2021 11:45:15 +0000/earned-media-who-is-doing-it-right/397115/Earned media, though more difficult to achieve, can drive massive brand benefits. See 4 types of earned media here and who's doing it right.

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Why You Should Start Your Own Digital Marketing Agency via @sejournal, @tallchickvic/why-start-digital-marketing-agency/385300/Tue, 27 Oct 2020 12:45:31 +0000/why-start-digital-marketing-agency/385300/Building a digital marketing company is no small feat but it does come with benefits. Find out some advantages of owning your own agency.

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How to Write Content Better & Faster: 10 Secrets to Try Now via @sejournal, @tallchickvic/write-content-better-faster-secrets/381184/Tue, 22 Sep 2020 11:45:15 +0000/write-content-better-faster-secrets/381184/A well-thought-out strategy is important in creating high-quality content fast. Here are 10 tactics, tips, and tools to use.

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Top 10 Ways to Restore Your Social Media Reputation via @sejournal, @tallchickvic/restore-social-media-reputation/377432/Tue, 25 Aug 2020 11:45:04 +0000/restore-social-media-reputation/377432/Here are 10 effective ways to restore your social media reputation, along with insights on how to prevent further damage.

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How to Completely Optimize Your Facebook Page via @sejournal, @tallchickvic/social-media/completely-optimize-facebook-page/Mon, 27 Jan 2020 20:00:45 +0000/social-media/completely-optimize-facebook-page/Use this guide to ensure you’ve set up your Facebook page correctly to get the best results for your business.

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How to Create Your Editorial Calendar for Social Media via @sejournal, @tallchickvic/create-social-media-editorial-calendar/265385/Mon, 20 Aug 2018 12:45:15 +0000/create-social-media-editorial-calendar/265385/Here's why and how you should create your own social media content calendar.

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5 Ways to Promote Your Local Business on Facebook via @sejournal, @tallchickvic/promote-local-business-on-facebook/241881/Mon, 19 Mar 2018 12:00:42 +0000/promote-local-business-on-facebook/241881/Here are five ways you can use Facebook to promote and drive more business to your location.

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How to Build Your Brand With Content: 4 Things You Must Do via @sejournal, @tallchickvic/creating-content-brand-building/230983/Mon, 15 Jan 2018 13:00:36 +0000/creating-content-brand-building/230983/Here's how to create content that helps build your business' brand, build trust, and educate your audience.

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New Facebook Test: Assign Private Messages to Your Team via @sejournal, @tallchickvic/facebook-assign-private-messages/231167/Tue, 09 Jan 2018 20:15:02 +0000/facebook-assign-private-messages/231167/Facebook is testing a new feature that lets you assign a private message to an individual within your team.

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4 Vital Tips on Managing Your Social Media During a Rebranding via @sejournal, @tallchickvic/managing-social-media-rebranding/215225/Thu, 28 Sep 2017 12:00:17 +0000/managing-social-media-rebranding/215225/Here are four important tips on how to manage your social media profiles during a rebranding.

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Facebook Pages Feed: What Does It Mean for Page Owners? via @sejournal, @tallchickvic/facebook-pages-feed-owners-guide/51970//facebook-pages-feed-owners-guide/51970/#commentsMon, 26 Nov 2012 20:30:04 +0000/facebook-pages-feed-owners-guide/51970/If you haven’t noticed already, Facebook has implemented the shiny new ‘Pages Feed.’ If you don’t see it right now, you will shortly, the network began November 15th rolling it out globally. This new section within Facebook now allows the user to see only posts of certain brands they follow, thus making the main news feed a little bit easier to see status updates from friends. In order to see the ‘Facebook Pages Feed,’ simply look to the left hand side of your news feed. What does this means for page owners, and what will make the regular Facebook consumer […]

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Non–Latin Character Domain Names – Why Should We Care? via @sejournal, @tallchickvic/non%e2%80%93latin-character-domain-names/14366//non%e2%80%93latin-character-domain-names/14366/#commentsWed, 04 Nov 2009 12:35:49 +0000/non%e2%80%93latin-character-domain-names/14366/An interesting thing happened last week. Scarily enough it was brought to my attention, not from my usual RSS feeds, but rather from my sister, who usually runs screaming from phrases like SEO and online marketing.   She was listening to NPR on her drive home from a weekend trip when a news story came on about the recent approval of non-Latin characters in domain names.  After hearing this news, I immediately did some research and found some articles related to what the future holds for international domain names and international online marketing. Internet Corporation for Assigned Names and Numbers (ICANN) […]

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International SEO: Need Your Help via @sejournal, @tallchickvic/international-seo-need-your-help/14172//international-seo-need-your-help/14172/#commentsFri, 23 Oct 2009 13:39:15 +0000/international-seo-need-your-help/14172/Ok, so the past couple of months I have been researching international (or global) SEO and best practices that go along with it.  For the most part I have found few resources, so I figured I would give you some best practices that are probably beginner level along with some links from Michael Gray, who was kind enough to share his knowledge when I ran into him at IZEAfest. Below are the tips, but what I really want is YOUR input and assisting me and others who are running into the same issues with finding REALLY good resources regarding best […]

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How to Get the Most out of Your Podcast via @sejournal, @tallchickvic/podcast-marketing/9605//podcast-marketing/9605/#commentsTue, 31 Mar 2009 19:42:39 +0000/podcast-marketing/9605/Being in SEO, not only do we need to be proficient in optimizing our blogs and articles, but also we need to be active in other mediums, like podcasts and videos. Wanting to know more about podcasting and how to get the best out of a podcast, I asked a podcasting professional to give me the best advice on how to go around getting the most out of your podcast. Chuck Palm, with IPNetcast, creates unique content for businesses. Here are a few pointers from Chuck. Podcast on Your Blog: Your blog is another location where you should have your […]

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How to Improve Non-US Search Rankings via @sejournal, @tallchickvic/international-search-rankings/9504//international-search-rankings/9504/#commentsThu, 26 Mar 2009 16:46:59 +0000/international-search-rankings/9504/Looking through my analytics in Google, I begin realizing that I am receiving traffic from other countries around the globe. This led me to think is there a way one could in fact improve their non-US Google rankings? What if your product is something that U.S as well as individuals all over the globe could benefit from. So is there a way to improve your rankings and how would one go about doing this. Below are a few things to consider when trying reaching Global Google! Servers: If your server is in fact hosted in different countries, you will in […]

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How Tweeting Can Cure Your Hunger : Twitter & Restaurant Marketing via @sejournal, @tallchickvic/twitter-restaurant-marketing/9154//twitter-restaurant-marketing/9154/#commentsWed, 11 Mar 2009 11:46:48 +0000/twitter-restaurant-marketing/9154/Twitter is a great tool to promote discounts and deals, but I often wondered when will restaurants and clubs are going to take advantage of this great micro-blogging site? This is what I would do if I were a restaurant or club owner to get the most recent specials, deals and discounts out to yet another area of social media. Restaurants could take full advantage of Twitter by mentioning their daily or weekly specials. If you had a special going on all one would need to do is tweet their followers the latest yummy meals. Taking this idea to another […]

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Optimize Your Twitter Profile to Promote Your Deals via @sejournal, @tallchickvic/optimize-your-twitter-profile-to-promote-your-deals/9139//optimize-your-twitter-profile-to-promote-your-deals/9139/#commentsTue, 10 Mar 2009 12:26:09 +0000/optimize-your-twitter-profile-to-promote-your-deals/9139/Twitter is becoming is mainstream in the social media and SEO world but slowly more and more bigger brands are becoming informed of the ways Twitter can get out the word of what they’re selling. Seeing already Twitter’s limitless opportunities, I’ve come up with other ways brands could use Twitter to optimize what they’re selling. Your profile page not only could be a place to put a glittery background and what your FaceBook URL is, but also a little help from PhotoShop, you could easily and often use your Twitter profile background to show what you’re selling and get your […]

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SEO Writers Block? Recycle Your Content via @sejournal, @tallchickvic/seo-writers-block-recycle-your-content/8670//seo-writers-block-recycle-your-content/8670/#commentsTue, 17 Feb 2009 14:45:28 +0000/seo-writers-block-recycle-your-content/8670/Writing daily on SEO and social media can be trying and there come a time when you’re not feeling so creative. I have often wondered what I can do with that fabulous content I have written for a site, or even take someone’s idea and expand further on the topic at hand. Sure, the last thing I want to do is get kicked of the SERP train for duplicate content, but there are ways you can take what you have created and turn it into something else. Here are insights that can help you be productive on a day when […]

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