Tom McLoughlin

Director at SEO Travel
VIP Contributor

Tom McLoughlin

Director at SEO Travel

About

Tom Mcloughlin is the founder of SEO Travel, a specialist travel marketing company. A passionate marketer and travel blogger, he loves helping travel companies small and large grow, and he's always on the lookout for the next place to explore.

I am awesome at

SEO, International SEO, Social Media, Content Marketing, Blogging

Travel Content SEO Strategy: How To Build Links, Traffic & Conversions
SEO · Content Strategy

Travel Content SEO Strategy: How To Build Links, Traffic & Conversions

Travel Content SEO Strategy: How To Build Links, Traffic & Conversions

To stand out in an over-saturated travel industry, you need to capture the eyeballs of your targets. You need a content strategy.

  • 8.3K Reads
10 Of The Best Social Media Marketing Strategies For Hotels
Social Media · Social Strategy

10 Of The Best Social Media Marketing Strategies For Hotels

10 Of The Best Social Media Marketing Strategies For Hotels

Whether you’re starting out with social media marketing or seeking ways to expand your approach, here are 10 of the best ideas for your strategy.

  • 4.5K Reads
Should You Use A Blog Or Email Marketing For Your Travel Brand?
Content Marketing · Digital Strategy

Should You Use A Blog Or Email Marketing For Your Travel Brand?

Should You Use A Blog Or Email Marketing For Your Travel Brand?

Both email marketing and blog content creation have their merits. In this post, we examine the two approaches with several different factors in mind.

  • 1.9K Reads
5 Tips For More Engaging & Impactful Branded Travel Content
Content · SEO

5 Tips For More Engaging & Impactful Branded Travel Content

5 Tips For More Engaging & Impactful Branded Travel Content

Branded content takes many forms, so it can be tricky to figure out how to make the strategy work for you. The struggle ends here.

  • 1.2K Reads
Content Repurposing for Travel Brands: A Complete Guide
Content

Content Repurposing for Travel Brands: A Complete Guide

Content Repurposing for Travel Brands: A Complete Guide

Continuously creating high-quality content is a time-consuming task, especially for small travel businesses. Learn how content repurposing helps maximize the impact of everything you create.

  • 928 Reads
A Guide to Responding to Positive and Negative Yelp Reviews
Digital Experience · Local Search

A Guide to Responding to Positive and Negative Yelp Reviews

A Guide to Responding to Positive and Negative Yelp Reviews

Positive and negative Yelp reviews all warrant a reply, and doing so can have a big impact. Here’s all you should know before you start responding.

  • 3.8K Reads
How to Succeed at Email Marketing in the Competitive Travel Space
Content · Digital Experience

How to Succeed at Email Marketing in the Competitive Travel Space

How to Succeed at Email Marketing in the Competitive Travel Space

The travel industry is fiercely competitive. Learn how to craft email marketing campaigns that get noticed and win conversions for your travel business.

  • 4.3K Reads
Partnership Marketing: How to Build Links & Visibility
Content · Link Building

Partnership Marketing: How to Build Links & Visibility

Partnership Marketing: How to Build Links & Visibility

Partnership marketing is an overlooked but tested marketing approach. Learn more about it, its benefits, and how to get the most out of it here.

  • 3.6K Reads
If I Were Starting a Small Travel Business, This Would Be My Marketing Plan
SEO · Digital Experience

If I Were Starting a Small Travel Business, This Would Be My Marketing Plan

If I Were Starting a Small Travel Business, This Would Be My Marketing Plan

These tips can help travel business owners at the start of their journey get through these tough months and flourish on the other side.

  • 1.9K Reads
How to Use Stock Photo Libraries for Link Building
Content · Link Building

How to Use Stock Photo Libraries for Link Building

How to Use Stock Photo Libraries for Link Building

Follow this eight-step process if you want to try building links by creating your own stock photo libraries.

  • 4.4K Reads
The PR Process That Drives Hundreds of Links Time After Time
Digital Experience · Link Building

The PR Process That Drives Hundreds of Links Time After Time

The PR Process That Drives Hundreds of Links Time After Time

Learn how a traditional PR process can help you gain coverage from top publications and earn links along with them.

  • 6.5K Reads
Travel SEO: How to Compete with Big Brands on a Budget
SEO

Travel SEO: How to Compete with Big Brands on a Budget

Travel SEO: How to Compete with Big Brands on a Budget

In travel SEO, size isn’t everything. Here are seven ways to compete with big brands and come out on top.

  • 4.4K Reads
How to 3x Your Blog Traffic with Technical SEO
Content · SEO

How to 3x Your Blog Traffic with Technical SEO

How to 3x Your Blog Traffic with Technical SEO

Technical SEO is powerful. Here’s exactly what we did to more than triple one blog’s search traffic in 12 months.

  • 9.7K Reads
A Step-by-Step Guide to Create Content That Attracts High Quality Links
Content · Link Building

A Step-by-Step Guide to Create Content That Attracts High Quality Links

A Step-by-Step Guide to Create Content That Attracts High Quality Links

Want links from relevant, quality sites? Here’s how you can create content that consistently attracts top-tier links.

  • 5.6K Reads
17 of the Best Ways to Build Good Links Today
SEO · Link Building

17 of the Best Ways to Build Good Links Today

17 of the Best Ways to Build Good Links Today

These 17 tactics can help you build good links today and in the future.

  • 4.5K Reads
How to Explode Traffic with the Right Content
Content · SEO

How to Explode Traffic with the Right Content

How to Explode Traffic with the Right Content

Stop churning out content for the sake of it. Here’s how to create content that can increase your website traffic.

  • 5.6K Reads
Why PR Is Crucial to SEO & 11 Ways to Get Coverage
SEO

Why PR Is Crucial to SEO & 11 Ways to Get Coverage

Why PR Is Crucial to SEO & 11 Ways to Get Coverage

Here’s why good PR is so important to SEO and 11 ways you can go and get coverage.

  • 13K Reads
How to Get More Links to Your Website with 7 Types of Content
Content · Link Building

How to Get More Links to Your Website with 7 Types of Content

How to Get More Links to Your Website with 7 Types of Content

Here are seven types of content you should be creating if you want to attract more links to your website.

  • 5.8K Reads
How to Train Your Creativity & Improve Your Marketing
Careers

How to Train Your Creativity & Improve Your Marketing

How to Train Your Creativity & Improve Your Marketing

Learn 16 actionable things you can do today to train your creativity and improve your marketing skills.

  • 4.1K Reads
The One Tip That Will Help Your Blog Posts Get 100x More Views
Content

The One Tip That Will Help Your Blog Posts Get 100x More Views

The One Tip That Will Help Your Blog Posts Get 100x More Views

Too many people publish their content and cross their fingers hoping for thousands of shares that never come. The key stage that most people forget...

  • 5.7K Reads
59 Marketing Posts You Probably Missed in 2016 (and Need to Read)
Careers

59 Marketing Posts You Probably Missed in 2016 (and Need to Read)

59 Marketing Posts You Probably Missed in 2016 (and Need to Read)

2016 was packed with fantastic marketing material to read online so I thought I’d pull together a selection of my favorites. Put even a small...

  • 3.8K Reads