Susan Wenograd – Search Engine Journal SEO, Search Marketing News and Tutorials Sun, 26 Sep 2021 17:31:43 +0000 en-US hourly 1 4 Powerful Facebook Ads Targeting Options via @sejournal, @SusanEDub /facebook-ads/targeting-options/ Wed, 23 Jun 2021 07:40:43 +0000 /facebook-ads/targeting-options/ Are you making the most of Facebook's powerful ad targeting options? See if you can up your social PPC game with these tips.

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25 Top Paid Media Experts You Should Follow via @sejournal, @SusanEDub /ppc-guide/top-ppc-experts/ Sat, 13 Mar 2021 14:55:56 +0000 /ppc-guide/top-ppc-experts/ Get the PPC insights and advice you need by following these passionate paid search experts who are plugged into the latest and greatest trends.

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Responsive Search Ads Are Now Default Type for Google Ads via @sejournal, @SusanEDub /responsive-search-ads-are-now-default-type-for-google-ads/396398/ Thu, 18 Feb 2021 16:00:46 +0000 /responsive-search-ads-are-now-default-type-for-google-ads/396398/ Google Ads made it official: Responsive Text Ads are now the default ad type for advertisers.

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Psychographic Marketing for PPC: A Beginner’s Guide via @sejournal, @SusanEDub /psychographic-marketing-beginners-guide/391841/ Thu, 11 Feb 2021 13:45:27 +0000 /psychographic-marketing-beginners-guide/391841/ Brands have rich ad targeting options, but where do you start? Learn how to use psychographic marketing on Google Ads, Facebook & more.

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Breaking: Google Ads to Phase Out Modified Broad Match via @sejournal, @SusanEDub /breaking-google-ads-to-phase-out-modified-broad-match/395129/ Thu, 04 Feb 2021 20:09:41 +0000 /breaking-google-ads-to-phase-out-modified-broad-match/395129/ Modified broad match types will be phasing out, with phrase match expanding to cover these instances. The roll-out will be complete in July.

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Google Releases Data on Cookie Replacement Mechanism Called FloC via @sejournal, @SusanEDub /google-releases-data-on-cookie-replacement-mechanism-floc/394043/ Thu, 28 Jan 2021 19:53:20 +0000 /google-releases-data-on-cookie-replacement-mechanism-floc/394043/ FLoC will rely on aggregated groups of site user data, instead of individual-level cookie data in Chrome.

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Facebook Updates Account Quality In the Midst of Its Own Failures via @sejournal, @SusanEDub /facebook-updates-account-quality-in-the-midst-of-its-own-failures/393258/ Fri, 22 Jan 2021 14:16:59 +0000 /facebook-updates-account-quality-in-the-midst-of-its-own-failures/393258/ The new Account Issues section quietly rolled out during a week where many feel Facebook's own lack of quality is brazenly showing.

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Gmail Ads Absorbing Into Discovery Campaigns via @sejournal, @SusanEDub /gmail-ads-absorbing-into-discovery-campaigns/392988/ Tue, 19 Jan 2021 17:53:40 +0000 /gmail-ads-absorbing-into-discovery-campaigns/392988/ Advertisers have until July 1 to run Gmail Ads. After that, they will become read-only, and Discovery campaigns will be the only option.

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Facebook Advertisers Brace for iOS 14 Tracking Prompt Fallout via @sejournal, @SusanEDub /facebook-advertisers-brace-for-ios-14-tracking-prompt-fallout/392012/ Mon, 11 Jan 2021 14:47:55 +0000 /facebook-advertisers-brace-for-ios-14-tracking-prompt-fallout/392012/ Recommendations for the days leading up to iOS 14 adoption have been issued by Facebook, along with what to expect in results & measurement.

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10 Common Mistakes In Google Ads via @sejournal, @SusanEDub /google-ads-common-mistakes/391058/ Mon, 11 Jan 2021 13:45:35 +0000 /google-ads-common-mistakes/391058/ Staying on top of Google Ads features and potential problems can be challenging. Here are 10 common issues in accounts to watch out for.

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Google Ads Unveils Enhancements to Lead Form Extensions via @sejournal, @SusanEDub /google-ads-unveils-enhancements-to-lead-form-extensions/390032/ Mon, 07 Dec 2020 17:01:16 +0000 /google-ads-unveils-enhancements-to-lead-form-extensions/390032/ Automation and efficiency for advertisers are welcome updates to the Lead Form Extension feature for Google Ads.

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Black Friday’s High Stakes Ad Environment in 2020 via @sejournal, @SusanEDub /black-fridays-high-stakes-ad-environment-in-2020/389450/ Wed, 02 Dec 2020 17:48:19 +0000 /black-fridays-high-stakes-ad-environment-in-2020/389450/ 2020 presented unique challenges for the biggest selling season of the year. Here are the factors, and some creatives that stood out in the noise.

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How to Win in Competitive & Costly PPC Environments via @sejournal, @SusanEDub /win-in-competitive-costly-ppc-environments/386998/ Wed, 25 Nov 2020 14:45:27 +0000 /win-in-competitive-costly-ppc-environments/386998/ Winning in high-cost verticals requires leveraging different tools and a marketing mindset. Here are six ways to get started.

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Google Ads’ Smart Bidding Enhances Predictions & Insights via @sejournal, @SusanEDub /google-ads-smart-bidding-enhances-predictions-insights/388094/ Thu, 19 Nov 2020 19:03:39 +0000 /google-ads-smart-bidding-enhances-predictions-insights/388094/ Google Ads' Smart Bidding is adding additional transparency around the data it uses to make account bidding decisions.

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What Is a Conversion in Paid Media? via @sejournal, @SusanEDub /conversion-ppc-paid-media/381838/ Wed, 07 Oct 2020 11:45:50 +0000 /conversion-ppc-paid-media/381838/ Conversions in paid media come in many forms. Learn how to define a conversion for your campaigns and the value of your PPC marketing dollar.

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Facebook Ads to Remove 28-Day Attribution Model via @sejournal, @SusanEDub /facebook-ads-to-remove-28-day-attribution-model/382436/ Mon, 28 Sep 2020 21:08:45 +0000 /facebook-ads-to-remove-28-day-attribution-model/382436/ Facebook Ads will no longer have a 28-day attribution model option after October 12th. Advertisers are encouraged to take several steps to prepare.

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Reddit Announces Inventory Type Options for Advertising via @sejournal, @SusanEDub /reddit-announces-inventory-type-options-for-advertising/382002/ Thu, 24 Sep 2020 18:42:49 +0000 /reddit-announces-inventory-type-options-for-advertising/382002/ Reddit rolled inventory control options for advertisers to align with their comfort level of brand safety standards.

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Facebook Removes the 20% Text Limit on Ad Images via @sejournal, @SusanEDub /facebook-removes-the-20-text-limit-on-ad-images/381844/ Wed, 23 Sep 2020 13:29:25 +0000 /facebook-removes-the-20-text-limit-on-ad-images/381844/ First noticed by buyers as a lack of warnings and disapprovals, many are now sharing their Facebook reps have confirmed it's gone.

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Remarketing vs. Retargeting: Are They The Same Thing? via @sejournal, @SusanEDub /remarketing-vs-retargeting/379703/ Thu, 17 Sep 2020 11:45:00 +0000 /remarketing-vs-retargeting/379703/ Remarketing and retargeting are used interchangeably, but there are key differences paid media advertisers should be aware of. Learn more here.

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Google Combines Custom Affinity and Custom Intent Into Custom Audiences via @sejournal, @SusanEDub /google-combines-custom-affinity-and-custom-intent-into-custom-audiences/380906/ Tue, 15 Sep 2020 20:50:35 +0000 /google-combines-custom-affinity-and-custom-intent-into-custom-audiences/380906/ Custom Audiences will replace two previous audience definitions, and are available for display, YouTube, Discovery, and Gmail campaigns.

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