Shelley Walsh

ShelleyWalsh.com
STAFF

Shelley Walsh

ShelleyWalsh.com

About

Shelley Walsh is the SEO Content Strategist at SEJ & produces the Pioneers, a series about the history of SEO via shelleywalsh.com/pioneers
youtube.com/channel/UCrpKidRTD69hiNi1RJ1Bzxw

Shelley also offers consultancy via shellshockuk.com

Favorite Tools

Google docs

CMS Market Share Trends: Top Content Management Systems In 2022
CMS Software · SEO

CMS Market Share Trends: Top Content Management Systems In 2022

CMS Market Share Trends: Top Content Management Systems In 2022

Which content management systems are most used today? Learn about current CMS market share and why it matters to SEO professionals.

  • 3.2K Reads
The Top 10 Social Media Sites & Platforms 2022
Social Media · Social Strategy

The Top 10 Social Media Sites & Platforms 2022

The Top 10 Social Media Sites & Platforms 2022

Are you looking to boost customer engagement? Discover the 10 most popular social media platforms you can use to create unforgettable brand experiences.

  • 917K Reads
The 10 Best AI Writers & Content Generators Compared
Tools · Content Creation

The 10 Best AI Writers & Content Generators Compared

The 10 Best AI Writers & Content Generators Compared

Looking to scale content production? Discover the top 10 AI content generators and see whether audiences can tell the difference between human and machine writing.

  • 28K Reads
SEO Glossary: 200+ Terms & Definitions You Need to Know
SEO

SEO Glossary: 200+ Terms & Definitions You Need to Know

SEO Glossary: 200+ Terms & Definitions You Need to Know

Learn 200 of the most common SEO terms you will encounter in your career as an SEO expert.

  • 16K Reads
10 Top Advertising Campaigns & Why They Work
Content · Paid Media

10 Top Advertising Campaigns & Why They Work

10 Top Advertising Campaigns & Why They Work

What makes an ad effective? Check out some of the top advertising campaigns from this past year and discover why they worked.

  • 107K Reads
Where Do SEO Professionals Spend Time & Budget? [Survey Results]
Careers · SEO

Where Do SEO Professionals Spend Time & Budget? [Survey Results]

Where Do SEO Professionals Spend Time & Budget? [Survey Results]

We are looking at where budgets are being allocated in digital marketing and what tasks in SEO have the most time allocated to them.

  • 5.6K Reads
How SEO Professionals & Agencies Win New Business [Survey Results]
Careers · SEO

How SEO Professionals & Agencies Win New Business [Survey Results]

How SEO Professionals & Agencies Win New Business [Survey Results]

We asked SEO professionals how they generate leads and where they win new business. See what they said in our State of SEO industry survey.

  • 3.8K Reads
The Greatest Challenges & Threats in SEO [Survey Results]
Careers · SEO

The Greatest Challenges & Threats in SEO [Survey Results]

The Greatest Challenges & Threats in SEO [Survey Results]

We asked SEO professionals to share their biggest challenges from the past year and what threats the industry faces in the future.

  • 6.2K Reads
SEO Clients Report 2021: What Do Clients Want from SEO?
Careers · SEO

SEO Clients Report 2021: What Do Clients Want from SEO?

SEO Clients Report 2021: What Do Clients Want from SEO?

In our State of SEO report, we asked working SEO pros about what results clients expect from SEO and what clients really think about SEO.

  • 8.4K Reads
State of SEO Client Insights: Budgets, Traffic & SEO Tactics
Careers · SEO

State of SEO Client Insights: Budgets, Traffic & SEO Tactics

State of SEO Client Insights: Budgets, Traffic & SEO Tactics

What is the average budget for SEO clients and how do SEO agencies allocate time to tasks? We surveyed 1,241 SEO professionals to find out.

  • 4.8K Reads
What Matters Now in SEO & Where to Focus Next [Survey Results]
Careers · SEO

What Matters Now in SEO & Where to Focus Next [Survey Results]

What Matters Now in SEO & Where to Focus Next [Survey Results]

Where should you focus your SEO strategy next? Discover emerging trends and ranking factors from the State of SEO 2021 survey report.

  • 10K Reads
The State of SEO 2021: Key Industry Survey Findings [Research]
News · SEO

The State of SEO 2021: Key Industry Survey Findings [Research]

The State of SEO 2021: Key Industry Survey Findings [Research]

Search Engine Journal’s first State of SEO Report will help guide your SEO strategy into 2022 with unique data, graphs, and commentary.

  • 8.5K Reads
SEO Salary Report 2021: How Much SEO Pros Get Paid
Careers · SEO

SEO Salary Report 2021: How Much SEO Pros Get Paid

SEO Salary Report 2021: How Much SEO Pros Get Paid

How much do SEO professionals make? See the average SEO salary by job title and years of experience in survey findings from 2,300+ respondents.

  • 39K Reads
52 Instagram Statistics and Facts for 2021
Instagram

52 Instagram Statistics and Facts for 2021

52 Instagram Statistics and Facts for 2021

All the Instagram statistics and facts you need to know for 2021: users, worth, growth, top brands/influencers/posts/hashtags and more.

  • 64K Reads
Emojis in Email Subject Lines: Do They Affect Open Rates? [DATA]
Digital Experience

Emojis in Email Subject Lines: Do They Affect Open Rates? [DATA]

Emojis in Email Subject Lines: Do They Affect Open Rates? [DATA]

We tested 3.9 million emails with emojis and non-emoji subject lines and found 2 surprising things about open rates, click-through rates, and unsubscribes.

  • 52K Reads
Case Studies: How Content Marketing Benefits Companies
Content

Case Studies: How Content Marketing Benefits Companies

Case Studies: How Content Marketing Benefits Companies

Get inspired by these six brands that are leveling up their content marketing campaigns – and driving much better results in the process.

  • 5.0K Reads
22 Ways to Get More Instagram Followers Right Now
Instagram

22 Ways to Get More Instagram Followers Right Now

22 Ways to Get More Instagram Followers Right Now

Looking to grow your brand on Instagram? Use these 22 tips to get more Instagram followers, including using hashtags, contests, and what to post.

  • 379K Reads
How to Get Your Brand Message Right & Wrong in Times of Crisis
Content · Digital Experience

How to Get Your Brand Message Right & Wrong in Times of Crisis

How to Get Your Brand Message Right & Wrong in Times of Crisis

Here are examples of brands being genuine and helpful with their messaging and actions during the current COVID-19 crisis.

  • 3.6K Reads
8 Tips to Make Your Data Visualization More Engaging & Effective
Content

8 Tips to Make Your Data Visualization More Engaging & Effective

8 Tips to Make Your Data Visualization More Engaging & Effective

These eight tips will help you to make your data visualization more engaging and effective.

  • 18K Reads
6 Brands That Will Inspire You to Create Better Content
Content

6 Brands That Will Inspire You to Create Better Content

6 Brands That Will Inspire You to Create Better Content

Here are some examples of content from brands that will hopefully inspire you to create better content.

  • 4.7K Reads
How This Simple Question Can Dramatically Improve Your Problem-Solving
Content

How This Simple Question Can Dramatically Improve Your Problem-Solving

How This Simple Question Can Dramatically Improve Your Problem-Solving

This simple content technique can smash through your discomfort when solving a problem or when thinking of ideas.

  • 6.1K Reads
4 Ways You Can Create a More Memorable & Appealing Brand
Content · Digital Experience

4 Ways You Can Create a More Memorable & Appealing Brand

4 Ways You Can Create a More Memorable & Appealing Brand

These four brands will show you how to cultivate an audience, project a message, and become more memorable and appealing.

  • 3.2K Reads
How to Earn Links by Creating Free Tools: 5 Examples
Link Building

How to Earn Links by Creating Free Tools: 5 Examples

How to Earn Links by Creating Free Tools: 5 Examples

Here’s why creating calculators and free tools is a smart link building investment, and five awesome examples to inspire you.

  • 5.6K Reads
10 Amazing Tips to Write High-Quality Blog Posts
Content

10 Amazing Tips to Write High-Quality Blog Posts

10 Amazing Tips to Write High-Quality Blog Posts

Ensure that you’re producing high-quality content consistently and delivering better marketing results when you follow these 10 tips.

  • 15K Reads
5 Ways Personas Can Improve Your Content Marketing
Content

5 Ways Personas Can Improve Your Content Marketing

5 Ways Personas Can Improve Your Content Marketing

This post outlines a simple five-step framework for applying a buyer persona to your content marketing strategy.

  • 6.4K Reads
17 Sources of Inspiration for Content Campaign Ideas
Content

17 Sources of Inspiration for Content Campaign Ideas

17 Sources of Inspiration for Content Campaign Ideas

Here’s a list of some great resources to use for inspiration to generate more creative content.

  • 7.2K Reads
How to Create & Use Surveys for Content Marketing
Content

How to Create & Use Surveys for Content Marketing

How to Create & Use Surveys for Content Marketing

A survey helps you better understand your audience. Here are some essential tips to create your survey and questions.

  • 7.8K Reads
How to Connect Your Content to What Journalists Want for Top-Tier Links
Content · Link Building

How to Connect Your Content to What Journalists Want for Top-Tier Links

How to Connect Your Content to What Journalists Want for Top-Tier Links

Learn how to create content that top-tier publications and journalists would want to link to.

  • 2.2K Reads
Content Production: Today & Beyond
Content

Content Production: Today & Beyond

Content Production: Today & Beyond

What can you do to get a return on your content investment? Consider these themes for your content production.

  • 2.3K Reads