Pauline Jakober, Author at Search Engine Journal https://www.searchenginejournal.com SEO, Search Marketing News and Tutorials Wed, 25 May 2022 12:24:29 +0000 en-US hourly 1 Should You Use Seller Ratings In Your Google Ads Campaigns? via @sejournal, @GrpTwentySeven https://www.searchenginejournal.com/seller-ratings-google-ads/428153/ Thu, 09 Dec 2021 11:45:28 +0000 https://www.searchenginejournal.com/seller-ratings-google-ads/428153/ Are you using seller rating extensions in your Google Ads advertising? If not, it might be time for a closer look.

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7 Ways to Hold Off New & Emerging Competitors in Google Ads via @sejournal, @GrpTwentySeven https://www.searchenginejournal.com/hold-off-competitors-google-ads/419266/ Thu, 14 Oct 2021 12:45:40 +0000 https://www.searchenginejournal.com/hold-off-competitors-google-ads/419266/ What can you do to hold off upstart competitors in Google Ads and protect your groundbreaking product or service? Learn 7 ways here.

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Are You Wasting Your Google Ads Budget? 11 Lessons Learned in Audits via @sejournal, @GrpTwentySeven https://www.searchenginejournal.com/wasting-adwords-budget-lessons-2000-adwords-audits/162413/ https://www.searchenginejournal.com/wasting-adwords-budget-lessons-2000-adwords-audits/162413/#comments Thu, 09 Sep 2021 13:40:21 +0000 https://www.searchenginejournal.com/wasting-adwords-budget-lessons-2000-adwords-audits/162413/ Check out these common missteps that can waste your Google Ads budget, based on lessons learned in conducting PPC audits.

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Here’s What a Comprehensive Paid Search Program Looks Like via @sejournal, @GrpTwentySeven https://www.searchenginejournal.com/what-paid-search-looks-like/413554/ Thu, 12 Aug 2021 12:45:19 +0000 https://www.searchenginejournal.com/what-paid-search-looks-like/413554/ Discover the main components of a comprehensive paid search program and decide which elements you should include in yours.

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Stop Pausing Underperforming Google Ads Campaigns & Grow Your Account via @sejournal, @GrpTwentySeven https://www.searchenginejournal.com/underperforming-google-ads/410935/ Thu, 08 Jul 2021 12:45:13 +0000 https://www.searchenginejournal.com/underperforming-google-ads/410935/ Discover the dangers of routinely pausing underperforming Google Ads campaigns and sinking all your budget into top performers only. Learn what to do instead.

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Why Now Is the Right Time to Advertise With Video (If You Aren’t Already) via @sejournal, @GrpTwentySeven https://www.searchenginejournal.com/why-video-advertising/408091/ Thu, 10 Jun 2021 11:45:33 +0000 https://www.searchenginejournal.com/why-video-advertising/408091/ Video advertising isn't as expensive — or scary — as you may think. If you haven’t given it a try yet, now’s the time.

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Try This PPC Strategy for Protecting & Building Your Brand via @sejournal, @GrpTwentySeven https://www.searchenginejournal.com/future-proof-your-brand-ppc/402587/ Thu, 13 May 2021 11:45:51 +0000 https://www.searchenginejournal.com/future-proof-your-brand-ppc/402587/ Learn how to expand your PPC program to find new audiences, build your brand, and future-proof your business.

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6 Tips for Success With Google Ads Promotion Extensions via @sejournal, @GrpTwentySeven https://www.searchenginejournal.com/google-ads-promotion-extensions/398795/ Thu, 08 Apr 2021 12:45:53 +0000 https://www.searchenginejournal.com/google-ads-promotion-extensions/398795/ Promotion extensions in Google Ads are specifically designed to promote special sale events, but they’re often overlooked and undervalued by advertisers.

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How to Make Video Ads on a Budget with YouTube Video Builder via @sejournal, @GrpTwentySeven https://www.searchenginejournal.com/youtube-video-ad-builder/395857/ Thu, 11 Mar 2021 13:45:57 +0000 https://www.searchenginejournal.com/youtube-video-ad-builder/395857/ Video advertising is an easy target for budget cuts because many advertisers think it's too costly—but YouTube Ads production doesn't have to be so pricey.

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Everything You Need to Know About Ad Extensions via @sejournal, @GrpTwentySeven https://www.searchenginejournal.com/ppc-guide/ad-extensions/ Tue, 23 Feb 2021 11:40:40 +0000 https://www.searchenginejournal.com/ppc-guide/ad-extensions/ Ad extensions are an important part of optimizing your paid search ads. Here's everything you need to know about manual and automated ad extensions.

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4 PPC Myths To Let Go for Paid Search Success via @sejournal, @GrpTwentySeven https://www.searchenginejournal.com/ppc-myths-paid-search-success/392471/ Thu, 11 Feb 2021 14:45:54 +0000 https://www.searchenginejournal.com/ppc-myths-paid-search-success/392471/ Let's dispel these four PPC myths and their underlying assumptions that cause paid search campaigns to fail and give the channel a bad rap.

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4 Must-Try Retail PPC Strategies for 2021 via @sejournal, @GrpTwentySeven https://www.searchenginejournal.com/must-try-retail-ppc-strategies/390432/ Thu, 14 Jan 2021 12:45:51 +0000 https://www.searchenginejournal.com/must-try-retail-ppc-strategies/390432/ If you’re a retail advertiser who hasn’t been experimenting much – or if you’re stuck with keyword-only targeting – now’s the time to branch out.

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Try These PPC Strategies for Your B2B Business in 2021 via @sejournal, @GrpTwentySeven https://www.searchenginejournal.com/ppc-strategies-b2b-business/387769/ Thu, 10 Dec 2020 12:45:56 +0000 https://www.searchenginejournal.com/ppc-strategies-b2b-business/387769/ If you’re using the exact same PPC tactics you were deploying in December 2019, the new year is the perfect time to try something new.

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Why Your PPC Agency Might Push Back on Your Requests via @sejournal, @GrpTwentySeven https://www.searchenginejournal.com/ppc-agency-push-back/384555/ Thu, 12 Nov 2020 12:45:48 +0000 https://www.searchenginejournal.com/ppc-agency-push-back/384555/ It's the job of your PPC agency to question requests that run counter to your goals – even if they sound logical on the surface.

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How to Use Google’s Call Recording to Listen to Your Call Ads via @sejournal, @GrpTwentySeven https://www.searchenginejournal.com/how-to-use-googles-call-recording-to-listen-to-your-call-ads/378861/ Thu, 10 Sep 2020 11:45:50 +0000 https://www.searchenginejournal.com/how-to-use-googles-call-recording-to-listen-to-your-call-ads/378861/ Google recently rolled out call recording, allowing advertisers to determine whether they're getting good leads from call ads. Here’s how to enable the feature.

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Bumper Ads: Your Six-Second Secret Weapon via @sejournal, @GrpTwentySeven https://www.searchenginejournal.com/google-ads-bumper-ads/375164/ Thu, 13 Aug 2020 11:45:15 +0000 https://www.searchenginejournal.com/google-ads-bumper-ads/375164/ Thinking of creating bumper video ad campaigns on Google Ads? Follow these four principles to turn them into a powerful new tool for your brand.

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Why the Path to PPC Success Is Rarely Straight via @sejournal, @GrpTwentySeven https://www.searchenginejournal.com/ppc-path-to-success/373806/ Thu, 09 Jul 2020 14:00:53 +0000 https://www.searchenginejournal.com/ppc-path-to-success/373806/ Getting great PPC results can be a long process of developing creative solutions, testing, and adjusting. Here's what that process looks like in practice.

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Scaling Back Your PPC Program? Here’s What You Need to Consider via @sejournal, @GrpTwentySeven https://www.searchenginejournal.com/scaling-back-ppc-program/369990/ Thu, 11 Jun 2020 13:00:19 +0000 https://www.searchenginejournal.com/scaling-back-ppc-program/369990/ When you shift PPC budget from one area to another, you trigger a set of trade-offs. Here are some decisions you may need to make.

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7 Dos & Don’ts for Taking Charge of Your PPC Program (Again) via @sejournal, @GrpTwentySeven https://www.searchenginejournal.com/dos-donts-ppc-program/361496/ Mon, 27 Apr 2020 13:45:33 +0000 https://www.searchenginejournal.com/dos-donts-ppc-program/361496/ Found yourself back in charge of your company's PPC program? Here are some tips to help you get your footing.

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7 Signs Your PPC Program Is Being Mismanaged via @sejournal, @GrpTwentySeven https://www.searchenginejournal.com/ppc-program-mismanagement/357092/ Thu, 09 Apr 2020 12:45:37 +0000 https://www.searchenginejournal.com/ppc-program-mismanagement/357092/ Here are seven signs of PPC mismanagement that you should look for as a business owner or marketing director.

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