Pauline Jakober, Author at Search Engine Journal

Should You Use Seller Ratings In Your Google Ads Campaigns? via @sejournal, @GrpTwentySeven

Pauline Jakober — Thu, 09 Dec 2021 11:45:28 +0000

Are you using seller rating extensions in your Google Ads advertising? If not, it might be time for a closer look.

The post Should You Use Seller Ratings In Your Google Ads Campaigns? appeared first on Search Engine Journal.

7 Ways to Hold Off New & Emerging Competitors in Google Ads via @sejournal, @GrpTwentySeven

Pauline Jakober — Thu, 14 Oct 2021 12:45:40 +0000

What can you do to hold off upstart competitors in Google Ads and protect your groundbreaking product or service? Learn 7 ways here.

The post 7 Ways to Hold Off New & Emerging Competitors in Google Ads appeared first on Search Engine Journal.

Are You Wasting Your Google Ads Budget? 11 Lessons Learned in Audits via @sejournal, @GrpTwentySeven

Pauline Jakober — Thu, 09 Sep 2021 13:40:21 +0000

Check out these common missteps that can waste your Google Ads budget, based on lessons learned in conducting PPC audits.

The post Are You Wasting Your Google Ads Budget? 11 Lessons Learned in Audits appeared first on Search Engine Journal.

Here’s What a Comprehensive Paid Search Program Looks Like via @sejournal, @GrpTwentySeven

Pauline Jakober — Thu, 12 Aug 2021 12:45:19 +0000

Discover the main components of a comprehensive paid search program and decide which elements you should include in yours.

The post Here’s What a Comprehensive Paid Search Program Looks Like appeared first on Search Engine Journal.

Stop Pausing Underperforming Google Ads Campaigns & Grow Your Account via @sejournal, @GrpTwentySeven

Pauline Jakober — Thu, 08 Jul 2021 12:45:13 +0000

Discover the dangers of routinely pausing underperforming Google Ads campaigns and sinking all your budget into top performers only. Learn what to do instead.

The post Stop Pausing Underperforming Google Ads Campaigns & Grow Your Account appeared first on Search Engine Journal.

Why Now Is the Right Time to Advertise With Video (If You Aren’t Already) via @sejournal, @GrpTwentySeven

Pauline Jakober — Thu, 10 Jun 2021 11:45:33 +0000

Video advertising isn't as expensive — or scary — as you may think. If you haven’t given it a try yet, now’s the time.

The post Why Now Is the Right Time to Advertise With Video (If You Aren’t Already) appeared first on Search Engine Journal.

Try This PPC Strategy for Protecting & Building Your Brand via @sejournal, @GrpTwentySeven

Pauline Jakober — Thu, 13 May 2021 11:45:51 +0000

Learn how to expand your PPC program to find new audiences, build your brand, and future-proof your business.

The post Try This PPC Strategy for Protecting & Building Your Brand appeared first on Search Engine Journal.

6 Tips for Success With Google Ads Promotion Extensions via @sejournal, @GrpTwentySeven

Pauline Jakober — Thu, 08 Apr 2021 12:45:53 +0000

Promotion extensions in Google Ads are specifically designed to promote special sale events, but they’re often overlooked and undervalued by advertisers.

The post 6 Tips for Success With Google Ads Promotion Extensions appeared first on Search Engine Journal.

How to Make Video Ads on a Budget with YouTube Video Builder via @sejournal, @GrpTwentySeven

Pauline Jakober — Thu, 11 Mar 2021 13:45:57 +0000

Video advertising is an easy target for budget cuts because many advertisers think it's too costly—but YouTube Ads production doesn't have to be so pricey.

The post How to Make Video Ads on a Budget with YouTube Video Builder appeared first on Search Engine Journal.

Everything You Need to Know About Ad Extensions via @sejournal, @GrpTwentySeven

Pauline Jakober — Tue, 23 Feb 2021 11:40:40 +0000

Ad extensions are an important part of optimizing your paid search ads. Here's everything you need to know about manual and automated ad extensions.

The post Everything You Need to Know About Ad Extensions appeared first on Search Engine Journal.

4 PPC Myths To Let Go for Paid Search Success via @sejournal, @GrpTwentySeven

Pauline Jakober — Thu, 11 Feb 2021 14:45:54 +0000

Let's dispel these four PPC myths and their underlying assumptions that cause paid search campaigns to fail and give the channel a bad rap.

The post 4 PPC Myths To Let Go for Paid Search Success appeared first on Search Engine Journal.

4 Must-Try Retail PPC Strategies for 2021 via @sejournal, @GrpTwentySeven

Pauline Jakober — Thu, 14 Jan 2021 12:45:51 +0000

If you’re a retail advertiser who hasn’t been experimenting much – or if you’re stuck with keyword-only targeting – now’s the time to branch out.

The post 4 Must-Try Retail PPC Strategies for 2021 appeared first on Search Engine Journal.

Try These PPC Strategies for Your B2B Business in 2021 via @sejournal, @GrpTwentySeven

Pauline Jakober — Thu, 10 Dec 2020 12:45:56 +0000

If you’re using the exact same PPC tactics you were deploying in December 2019, the new year is the perfect time to try something new.

The post Try These PPC Strategies for Your B2B Business in 2021 appeared first on Search Engine Journal.

Why Your PPC Agency Might Push Back on Your Requests via @sejournal, @GrpTwentySeven

Pauline Jakober — Thu, 12 Nov 2020 12:45:48 +0000

It's the job of your PPC agency to question requests that run counter to your goals – even if they sound logical on the surface.

The post Why Your PPC Agency Might Push Back on Your Requests appeared first on Search Engine Journal.

How to Use Google’s Call Recording to Listen to Your Call Ads via @sejournal, @GrpTwentySeven

Pauline Jakober — Thu, 10 Sep 2020 11:45:50 +0000

Google recently rolled out call recording, allowing advertisers to determine whether they're getting good leads from call ads. Here’s how to enable the feature.

The post How to Use Google’s Call Recording to Listen to Your Call Ads appeared first on Search Engine Journal.

Bumper Ads: Your Six-Second Secret Weapon via @sejournal, @GrpTwentySeven

Pauline Jakober — Thu, 13 Aug 2020 11:45:15 +0000

Thinking of creating bumper video ad campaigns on Google Ads? Follow these four principles to turn them into a powerful new tool for your brand.

The post Bumper Ads: Your Six-Second Secret Weapon appeared first on Search Engine Journal.

Why the Path to PPC Success Is Rarely Straight via @sejournal, @GrpTwentySeven

Pauline Jakober — Thu, 09 Jul 2020 14:00:53 +0000

Getting great PPC results can be a long process of developing creative solutions, testing, and adjusting. Here's what that process looks like in practice.

The post Why the Path to PPC Success Is Rarely Straight appeared first on Search Engine Journal.

Scaling Back Your PPC Program? Here’s What You Need to Consider via @sejournal, @GrpTwentySeven

Pauline Jakober — Thu, 11 Jun 2020 13:00:19 +0000

When you shift PPC budget from one area to another, you trigger a set of trade-offs. Here are some decisions you may need to make.

The post Scaling Back Your PPC Program? Here’s What You Need to Consider appeared first on Search Engine Journal.

7 Dos & Don’ts for Taking Charge of Your PPC Program (Again) via @sejournal, @GrpTwentySeven

Pauline Jakober — Mon, 27 Apr 2020 13:45:33 +0000

Found yourself back in charge of your company's PPC program? Here are some tips to help you get your footing.

The post 7 Dos & Don’ts for Taking Charge of Your PPC Program (Again) appeared first on Search Engine Journal.

7 Signs Your PPC Program Is Being Mismanaged via @sejournal, @GrpTwentySeven

Pauline Jakober — Thu, 09 Apr 2020 12:45:37 +0000

Here are seven signs of PPC mismanagement that you should look for as a business owner or marketing director.

The post 7 Signs Your PPC Program Is Being Mismanaged appeared first on Search Engine Journal.