It’s not always straightforward to set KPIs for your paid ad campaigns. Here’s what you can do, according to Navah Hopkins in this month’s column.
Learn more about the impact Meta’s tracking pixel has on site speed and what you can do about it, with PPC pro Navah Hopkins.
Automated bidding doesn’t always mean better. Learn when to apply manual adjustments in this month’s Ask The PPC with Navah Hopkins.
Discord is not only for gamers. Here’s what sets it apart from other chat apps and how to use it to engage your community.
SEO and PPC go hand-in-hand. Prevent friction between teams, questions about attribution, and self-sabotaging strategies with Navah Hopkins’ advice in response to a reader’s question.
Learn more about the relationship between budgets, conversions, and cost per acquisition in this edition of Ask The PPC.
Machine learning impacts almost all elements of paid search and understanding how to teach the algorithm is crucial to PPC success.
Split tests (A/B test) are a critical element of running successful PPC campaigns. Learn how to set them up and get actionable insights.
Microsoft Advertising’s Audience Network is a hidden gem that brings a lot of value and programmatic offerings. Here’s what you need to know.
With the first major migration to FloC beginning in Q2 of 2021, what happens to PPC campaigns? Learn how to prepare here.
Launching Google Ads in new markets requires research and adaptation, especially when they involve multiple locations. Make sure your strategy is on point.
Historical data is lost when moving keywords, ads, or ad groups. Learn how to mitigate the risks and prevent poor performance outcomes.
Learn how the change in Google Ads search query reporting affects PPC advertisers and managers and ways to keep delivering optimized results.
Identifying and implementing the right negative keywords to your PPC campaigns will ensure your budget goes where you intend. Learn the right approach here.
Here’s how you can measure the success of your paid search campaigns with or without conversion data.
Here are five ways you can always tell when digital marketers don’t really know what they’re doing.