Mindy Weinstein

Founder & President at Market MindShift
VIP Contributor

Mindy Weinstein

Founder & President at Market MindShift

About

Mindy Weinstein, PhD is the founder of Market MindShift, a digital marketing agency. She is also a marketing instructor at Grand Canyon University and University of Denver. Mindy is an experienced speaker and has presented at conferences across the country, including SMX, PubCon, SEJ Summit, Digital Summit and more. She has co-authored two books: Rich and Thin: Slim Down, Shrink Debt, Turn Calories Into Cash (McGraw Hill) and Money Trouble: Surviving Your Financial Crisis (Beacon Hill). Mindy has a PhD in psychology with an emphasis in technology.

I am awesome at

SEO, Technical SEO, Content Marketing

Favorite Tools

SEMRush, Spyfu, BuzzSumo, Canva

Where We Are Today With Google’s Mobile-First Index
Mobile SEO

Where We Are Today With Google’s Mobile-First Index

Where We Are Today With Google’s Mobile-First Index

Let’s deep dive into what Google is looking for in mobile usability, how you can meet Google’s expectations of mobile-first best practices, and more.

  • 32K Reads
7 Methods To Research & Analyze Your Audience For SEO
SEO · SEO Strategy

7 Methods To Research & Analyze Your Audience For SEO

7 Methods To Research & Analyze Your Audience For SEO

SEO isn’t just about the numbers. It is also about understanding the audience and building an SEO campaign around that information.

  • 25K Reads
Which Is Better For Ecommerce: On-Page SEO Or Link Building?
Ask an SEO · Ecommerce

Which Is Better For Ecommerce: On-Page SEO Or Link Building?

Which Is Better For Ecommerce: On-Page SEO Or Link Building?

You have limited time for SEO, so where should you invest it? Mindy Weinstein shares the answer in this week’s Ask An SEO.

  • 12K Reads
We Paid Over $5000 For Link Building – What Happened?
Ask an SEO · Link Building

We Paid Over $5000 For Link Building – What Happened?

We Paid Over $5000 For Link Building – What Happened?

In this edition of Ask An SEO, a reader asks why their rankings rose, then dropped after paying a link building company to build links.

  • 13K Reads
How Can I Rank Informational & Product Pages On The Same Keyword?
Marketing Analytics · Ask an SEO

How Can I Rank Informational & Product Pages On The Same Keyword?

How Can I Rank Informational & Product Pages On The Same Keyword?

New in Ask An SEO: Is it possible to rank an informational and product page on the same domain for the same keyword terms?

  • 8.9K Reads
Where Do We Even Begin With SEO For A Startup?
Ask an SEO · Link Building

Where Do We Even Begin With SEO For A Startup?

Where Do We Even Begin With SEO For A Startup?

Backlinks are important, but is that really where you should focus when doing SEO for a start-up? Mindy Weinstein breaks down priorities for beginners.

  • 11K Reads
Small Business SEO Checklist: 11 Ways To Improve Rankings
Local Search

Small Business SEO Checklist: 11 Ways To Improve Rankings

Small Business SEO Checklist: 11 Ways To Improve Rankings

Struggling to keep up in the SERPs? Use this small business SEO checklist to get a leg up on the competition.

  • 37K Reads
Is It Better For SEO To Have Your Blog Onsite Or Off?
SEO

Is It Better For SEO To Have Your Blog Onsite Or Off?

Is It Better For SEO To Have Your Blog Onsite Or Off?

A reader asks whether it’s better for SEO to house the blog on the website or to use a blogging platform and link to it.

  • 3.0K Reads
How Can I Drive More Traffic To Targeted Landing Pages?
Content · Ask an SEO

How Can I Drive More Traffic To Targeted Landing Pages?

How Can I Drive More Traffic To Targeted Landing Pages?

How can you drive more traffic to targeted landing pages when searchers are directed to informational pages? Learn more in this Ask an SEO.

  • 7.7K Reads
Should You Create a Niche or Multi-Topic Website?
Ask an SEO

Should You Create a Niche or Multi-Topic Website?

Should You Create a Niche or Multi-Topic Website?

Both niche and multi-topic websites can work with an organized site structure and plenty of content to support each topic. Here’s how.

  • 8.2K Reads
10 Examples of Social Media Celebrity Endorsements That Paid Off Big Time
Content · Social Media

10 Examples of Social Media Celebrity Endorsements That Paid Off Big Time

10 Examples of Social Media Celebrity Endorsements That Paid Off Big Time

Marketing isn’t all about ads anymore – consumers need to connect with your brand. That’s where celebrity endorsement comes in. Check out 10 great examples.

  • 87K Reads
How to Go Deeper With Keyword Research: Go-to Tools & Techniques
SEO

How to Go Deeper With Keyword Research: Go-to Tools & Techniques

How to Go Deeper With Keyword Research: Go-to Tools & Techniques

New techniques and tools can help you go deeper with your keyword research process. Here are some good ones to check out.

  • 23K Reads
How Can We Prepare for What SEO May Look Like In Future?
Ask an SEO

How Can We Prepare for What SEO May Look Like In Future?

How Can We Prepare for What SEO May Look Like In Future?

SEO has come a long way and will continue to evolve as search engines evolve. Here’s where to focus next.

  • 3.9K Reads
How to Demote or Remove Organic Sitelinks on Google
Ask an SEO

How to Demote or Remove Organic Sitelinks on Google

How to Demote or Remove Organic Sitelinks on Google

Google’s sitelinks are great for CTR, but sometimes the links aren’t the ones you want. Find out how to remove and improve sitelinks.

  • 5.0K Reads
4 Tips for Better Managing Multiple SEO Projects At Once
Ask an SEO

4 Tips for Better Managing Multiple SEO Projects At Once

4 Tips for Better Managing Multiple SEO Projects At Once

How can you achieve maximum productivity and output while managing multiple SEO projects at once? Check out these expert SEO tips.

  • 4.5K Reads
Aspiring & New SEO Professionals: 3 Tips for Success
Careers · Ask an SEO

Aspiring & New SEO Professionals: 3 Tips for Success

Aspiring & New SEO Professionals: 3 Tips for Success

A reader asked: What advice can you give aspiring SEO professionals? Check out these tips for success in your SEO career.

  • 4.5K Reads
Free Images: 41 Best Stock Photo Sites to Find High-Quality
Content · Digital Experience

Free Images: 41 Best Stock Photo Sites to Find High-Quality

Free Images: 41 Best Stock Photo Sites to Find High-Quality

Tired of boring stock images? Check out this list of 41 websites that offer beautiful photos you will actually want to use.

  • 29K Reads
5 Daily Habits of a Successful SEO Professional
Careers · Ask an SEO

5 Daily Habits of a Successful SEO Professional

5 Daily Habits of a Successful SEO Professional

A reader recently asked: For a successful professional SEO expert, what is the daily routine? Here are five daily habits for your routine.

  • 18K Reads
DuckDuckGo SEO: What You Should Know
SEO

DuckDuckGo SEO: What You Should Know

DuckDuckGo SEO: What You Should Know

What should you know about DuckDuckGo SEO? Read on to learn how you can improve your website’s performance and visibility on this search engine.

  • 192K Reads
10 Google Sheets Add-Ons That Make SEO Work Easier
SEO · Tools

10 Google Sheets Add-Ons That Make SEO Work Easier

10 Google Sheets Add-Ons That Make SEO Work Easier

Google Sheets is a go-to tool for SEO professionals. Why not use add-ons to save time and simplify tasks? Check out 10 add-ons to try.

  • 44K Reads
9 Bad SEO Habits to Leave Behind
SEO

9 Bad SEO Habits to Leave Behind

9 Bad SEO Habits to Leave Behind

Say goodbye to these old SEO habits that just plain don’t work, or even worse, can get a website penalized.

  • 8.5K Reads
Marketing & AI: Key Takeaways You Need to Know
Tools · Digital Experience

Marketing & AI: Key Takeaways You Need to Know

Marketing & AI: Key Takeaways You Need to Know

Here’s why search marketers should embrace artificial intelligence instead of fearing what is to come with new technology.

  • 3.6K Reads
Top 12 Strategic & Tactical SEO Goals to Consider This Year
Careers · SEO

Top 12 Strategic & Tactical SEO Goals to Consider This Year

Top 12 Strategic & Tactical SEO Goals to Consider This Year

It’s time to set your SEO goals. Need some inspiration? Read this roundup of strategic and tactical goals from the SEO community.

  • 16K Reads
14 Ways to Avoid Creating Safe & Boring Content
Content

14 Ways to Avoid Creating Safe & Boring Content

14 Ways to Avoid Creating Safe & Boring Content

Stand out. Be bold. Be brave. Have some fun. Here’s how to avoid only creating safe and boring content.

  • 4.0K Reads
A Technical SEO Checklist for the Non-Technical Marketer
SEO

A Technical SEO Checklist for the Non-Technical Marketer

A Technical SEO Checklist for the Non-Technical Marketer

This easy-to-follow technical SEO checklist can help non-technical marketers know the health of their website.

  • 18K Reads
How to Know Your Audience to Master Your Marketing Campaigns
Marketing Analytics · SEO

How to Know Your Audience to Master Your Marketing Campaigns

How to Know Your Audience to Master Your Marketing Campaigns

This step-by-step approach will help you get to know your audience and achieve greater SEO success.

  • 37K Reads
5 Ways to Better Communicate Your SEO Work
Careers · SEO

5 Ways to Better Communicate Your SEO Work

5 Ways to Better Communicate Your SEO Work

Here’s how to effectively communicate your SEO work and impress prospects, clients, and bosses.

  • 4.7K Reads
7 Things I Wish Someone Told Me When I Was New to SEO
Careers · SEO

7 Things I Wish Someone Told Me When I Was New to SEO

7 Things I Wish Someone Told Me When I Was New to SEO

If only someone had told me these things when I first started my career in SEO. So I’m telling you.

  • 6.3K Reads
3 Pre-Suasion Strategies for Better Content Marketing
Content

3 Pre-Suasion Strategies for Better Content Marketing

3 Pre-Suasion Strategies for Better Content Marketing

Use these three pre-suasion tips to get more conversions from your content and prompt your audience to take action.

  • 3.6K Reads
3 Things That Will Make Your Content More Engaging
Content

3 Things That Will Make Your Content More Engaging

3 Things That Will Make Your Content More Engaging

Learn how storytelling, inspiration, and practicality can help you create more engaging content for your target audience.

  • 1.9K Reads