Matt G. Southern

Senior News Writer at Search Engine Journal
STAFF

Matt G. Southern

Senior News Writer at Search Engine Journal

About

Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.

I am awesome at

SEO, International SEO, Mobile SEO, Technical SEO, Local Search, Content Marketing, Blogging, Matt Southern

Favorite Tools

SEMRush, Ahrefs, Yoast, Google Analytics, UberSuggest, Google Keywords Planner, Canva, Google docs, Trello

Squidoo To Move Content Over To HubPages After Being Acquired
Content

Squidoo To Move Content Over To HubPages After Being Acquired

Squidoo To Move Content Over To HubPages After Being Acquired

Seth Godin, prolific marketer and founder of Squidoo, announced late last week that his content platform is getting acquired by HubPages. Popular content on Squidoo...

  • 2.4K Reads
Track Ad Clicks That Lead To Phone Calls With AdWords’ Website Call Conversions
PPC

Track Ad Clicks That Lead To Phone Calls With AdWords’ Website Call Conversions

Track Ad Clicks That Lead To Phone Calls With AdWords’ Website Call Conversions

Seventy percent of all mobile searchers have called a business directly from search ads, Google says, but what about those searchers that call a business...

  • 1.4K Reads
Google Ends Exact and Phrase Keyword Match Ability in AdWords; Now Applying Close Variant Keyword Matching
PPC

Google Ends Exact and Phrase Keyword Match Ability in AdWords; Now Applying Close Variant Keyword Matching

Google Ends Exact and Phrase Keyword Match Ability in AdWords; Now Applying Close Variant Keyword Matching

At least 7% of Google searches contain a misspelling, according to a new post on Google’s Inside AdWords blog. However, people still want to find...

  • 2.8K Reads
Conversational Search Comes To Bing
News

Conversational Search Comes To Bing

Conversational Search Comes To Bing

Bing recently announced they are now offer conversational search, and it works very much the same way as Google’s conversational search. You can ask a...

  • 722 Reads
Search Engine Ask.com Acquires Q&A Social Network Ask.fm
News

Search Engine Ask.com Acquires Q&A Social Network Ask.fm

Search Engine Ask.com Acquires Q&A Social Network Ask.fm

Venture Beat reports that search engine Ask.com has acquired popular question and answer service Ask.fm. The purchased was made for an undisclosed sum. Ask.com is a unique...

  • 1.6K Reads
Facebook Introduces Cross-Device Reporting For Facebook Ads
Facebook

Facebook Introduces Cross-Device Reporting For Facebook Ads

Facebook Introduces Cross-Device Reporting For Facebook Ads

Facebook has announced the launch of cross-device reporting for Facebook ads. For the first time, advertisers will be able to see how people are moving...

  • 1.2K Reads
Promoted Video Comes To Twitter, Upload And Distribute Native Video On Twitter
Twitter

Promoted Video Comes To Twitter, Upload And Distribute Native Video On Twitter

Promoted Video Comes To Twitter, Upload And Distribute Native Video On Twitter

Today, Twitter announced a beta test of new Promoted Video ad units. Twitter has been experimenting with these new ads for the past few months,...

  • 919 Reads
Twitter Reveals How Many Active Users Are Bots, The Number May Be Higher Than You Think
Twitter

Twitter Reveals How Many Active Users Are Bots, The Number May Be Higher Than You Think

Twitter Reveals How Many Active Users Are Bots, The Number May Be Higher Than You Think

Twitter revealed how many of its monthly active users are bots in a report just filed with the Securities and Exchange Commission. The report indicates...

  • 2.3K Reads
Facebook Bans Like-Gating, No More Incentivizing Users To Like Pages
Facebook

Facebook Bans Like-Gating, No More Incentivizing Users To Like Pages

Facebook Bans Like-Gating, No More Incentivizing Users To Like Pages

Facebook recently published a small but important update on their developer blog where they effectively put the ban on like-gating content. According to Facebook themselves,...

  • 16K Reads
Google Tests New Ads For Music Searches
PPC

Google Tests New Ads For Music Searches

Google Tests New Ads For Music Searches

The Wall Street Journal spotted Google testing new “listen now” ad units for music searches, in conjunction with Spotify, Rhapsody and Beats Music. When you...

  • 596 Reads
Contextual Search Engine Vurb Receives $8 Million In Funding
News

Contextual Search Engine Vurb Receives $8 Million In Funding

Contextual Search Engine Vurb Receives $8 Million In Funding

Redpoint Ventures has announced they’ve led an $8 million Series A round in Vurb, which has a unique, multi-functional search app in private beta. Vurb...

  • 2.7K Reads
Pinterest Messaging Arrives, Send Private Messages With Other Pinterest Users
Pinterest

Pinterest Messaging Arrives, Send Private Messages With Other Pinterest Users

Pinterest Messaging Arrives, Send Private Messages With Other Pinterest Users

Over two million pins are sent out every day, Pinterest said in an announcement. In an effort to get more conversations started around those pins,...

  • 32K Reads
WordPress 3.9.2 Security Release Out, Immediate Update Recommended
Web Dev SEO

WordPress 3.9.2 Security Release Out, Immediate Update Recommended

WordPress 3.9.2 Security Release Out, Immediate Update Recommended

WordPress 3.9.2 has just been rolled out as a security release for all previous versions. WordPress strongly recommends that you update your sites immediately. This...

  • 1.2K Reads
Encrypted Websites Will Now Get A Boost In Google Search Rankings
News

Encrypted Websites Will Now Get A Boost In Google Search Rankings

Encrypted Websites Will Now Get A Boost In Google Search Rankings

Google wants to make the Internet a safer place and has worked hard to improve their own security over the years. Today Google announced they’re...

  • 3.6K Reads
Now You Can Delete Properties In Google Analytics With New Update
News

Now You Can Delete Properties In Google Analytics With New Update

Now You Can Delete Properties In Google Analytics With New Update

Google announced a new update to Google Analytics that will allow users to delete properties within their own accounts. To bring everyone up to speed on...

  • 1.6K Reads
Google Makes It Easier Than Ever To Unsubscribe From Unwanted Emails
News

Google Makes It Easier Than Ever To Unsubscribe From Unwanted Emails

Google Makes It Easier Than Ever To Unsubscribe From Unwanted Emails

Today, Google announced a new feature for Gmail that will make it easier than ever to unsubscribe from unwanted emails. Now, instead of scrolling to...

  • 810 Reads
Gmail Now Supports Email Addresses With Non-Latin Characters
News

Gmail Now Supports Email Addresses With Non-Latin Characters

Gmail Now Supports Email Addresses With Non-Latin Characters

Ever since you’ve been able to get an email address you have been required to sign up using non-accented latin characters. That won’t always have to...

  • 1.1K Reads
Optimize Your Content For Google News With Google News Publisher Center
News

Optimize Your Content For Google News With Google News Publisher Center

Optimize Your Content For Google News With Google News Publisher Center

Today, Google announced something new for content publishers that will allow them to have more control over how content shows up in Google News. The newly...

  • 2.7K Reads
Twitter To Ramp Up Their Image Search Capabilities With Acquisition Of Madbits
Twitter

Twitter To Ramp Up Their Image Search Capabilities With Acquisition Of Madbits

Twitter To Ramp Up Their Image Search Capabilities With Acquisition Of Madbits

Twitter looks to be ramping up its image search capabilities, if the acquisition of one of a rising startup in the field of image search are...

  • 485 Reads
Embed A Tweet Within A Tweet On Twitter For Desktop
Twitter

Embed A Tweet Within A Tweet On Twitter For Desktop

Embed A Tweet Within A Tweet On Twitter For Desktop

A feature that recently became available on Twitter’s mobile apps is now available on desktop, which is the ability to embed a tweet within a...

  • 36K Reads
eBay’s Head of SEO Takes on New Role at Searchmetrics [INTERVIEW]
SEO

eBay’s Head of SEO Takes on New Role at Searchmetrics [INTERVIEW]

eBay’s Head of SEO Takes on New Role at Searchmetrics [INTERVIEW]

Searchmetrics, an enterprise SEO platform company based in the US and Germany, announced today that Jordan Koene has left his position as eBay’s head of SEO and Content...

  • 4.2K Reads
Consumers Are More Receptive To Mobile Ads, Study Shows Mobile Ad Engagement Increasing
SEO

Consumers Are More Receptive To Mobile Ads, Study Shows Mobile Ad Engagement Increasing

Consumers Are More Receptive To Mobile Ads, Study Shows Mobile Ad Engagement Increasing

A new report from the 3rd Annual U.S. Mobile Path-to-Purchase Study was released by xAd and Telmetrics which shows today’s mobile shoppers are increasingly receptive...

  • 988 Reads
Instagram Officially Launches Snapchat Competitor Bolt Outside The US
Instagram

Instagram Officially Launches Snapchat Competitor Bolt Outside The US

Instagram Officially Launches Snapchat Competitor Bolt Outside The US

Last week, information leaked that Instagram may be working on an app called Bolt that appeared to be a Snapchat competitor. Today, that information was...

  • 590 Reads
Bing Launches New Resource About Malware-Infected Sites
News

Bing Launches New Resource About Malware-Infected Sites

Bing Launches New Resource About Malware-Infected Sites

David Felstead, Principal Development Lead at Bing, announced a new feature that Bing has been working on to ensure its users are well protected. For...

  • 865 Reads
Improve The CTR Of Your Product Listing Ads With New Product Ratings From Google
News

Improve The CTR Of Your Product Listing Ads With New Product Ratings From Google

Improve The CTR Of Your Product Listing Ads With New Product Ratings From Google

Google announced today via the Inside AdWords blog that they’re introducing product ratings on Product Listing Ads (PLAs). Product reviews provide critical information to shoppers...

  • 1.2K Reads
Google Seeks Community Help To Improve Google Translate
News

Google Seeks Community Help To Improve Google Translate

Google Seeks Community Help To Improve Google Translate

Google is seeking community help to improve its Google Translate service in a new post published to the official Google Search blog. Google has recently...

  • 4.0K Reads
Facebook’s Daily Active Users Are Up By 19 Percent
Facebook

Facebook’s Daily Active Users Are Up By 19 Percent

Facebook’s Daily Active Users Are Up By 19 Percent

Facebook just released their Second Quarter 2014 Financial Summary, included in the report are a lot of positive statistics for the social media giant. Most...

  • 625 Reads
Google Introduces Dynamic Sitelinks, Dynamic Sitelink Clicks Are Free
News

Google Introduces Dynamic Sitelinks, Dynamic Sitelink Clicks Are Free

Google Introduces Dynamic Sitelinks, Dynamic Sitelink Clicks Are Free

Google announced via the Inside AdWords blog that they will be introducing dynamic sitelinks. Sitelinks are used to connect people to the content they need...

  • 3.6K Reads
Instagram May Be Working On A Snapchat Competitor, Called Bolt
Instagram

Instagram May Be Working On A Snapchat Competitor, Called Bolt

Instagram May Be Working On A Snapchat Competitor, Called Bolt

A select number of Instagram users have received notifications prompting them to download a new ‘one tap photo messaging’ app called Bolt. According to user...

  • 427 Reads
Ten Years Of Local Search Data Accessible With Yelp Trends Tool
Local Search

Ten Years Of Local Search Data Accessible With Yelp Trends Tool

Ten Years Of Local Search Data Accessible With Yelp Trends Tool

Yelp was founded in 2004, making it 10 years old this year. In the decade since being founded, Yelp users have contributed over 57 million...

  • 705 Reads