Mark Traphagen

Vice President of Product Marketing & Training at seoClarity
VIP Contributor

Mark Traphagen

Vice President of Product Marketing & Training at seoClarity

About

Mark Traphagen is VP of Product Marketing & Training for seoClarity, a leading enterprise SEO platform.

Mark is a sought-after speaker and writer on the topics of SEO, social media, and content marketing.

I am awesome at

SEO, Social Media, Content Marketing, Blogging

Favorite Tools

Searchmetrics, Spyfu, seoClarity, Google Analytics, Majestic, Medium, Bit.ly, Buffer, BuzzSumo, Canva, Hootsuite, Slideshare, TweetDeck, Mailchimp, Trello, Evernote

The Three Pillars Of SEO: Authority, Relevance, And Experience
SEO

The Three Pillars Of SEO: Authority, Relevance, And Experience

The Three Pillars Of SEO: Authority, Relevance, And Experience

Let’s dive into each of these A-R-E categories to see how they should be incorporated in a wholistic SEO program.

  • 67K Reads
7 Common Enterprise SEO Reporting Mistakes To Avoid
Marketing Analytics · Enterprise SEO

7 Common Enterprise SEO Reporting Mistakes To Avoid

7 Common Enterprise SEO Reporting Mistakes To Avoid

Is your reporting a snoozefest for stakeholders and team members? Improve your enterprise SEO reports by avoiding these 7 common mistakes.

  • 2.3K Reads
A Complete Guide to Keyword Search Volume for SEO
SEO

A Complete Guide to Keyword Search Volume for SEO

A Complete Guide to Keyword Search Volume for SEO

Search volume is a key metric for effective keyword research. Read about its limitations and ways to enhance the information and data it provides.

  • 15K Reads
How to Get Started With Keyword Research for SEO
SEO

How to Get Started With Keyword Research for SEO

How to Get Started With Keyword Research for SEO

Keyword research is an ongoing process for marketers. Learn the basics of good SEO keyword research and analysis here.

  • 55K Reads
5 Social Media Strategies You Can Use to Boost Your SEO
SEO · Social Media

5 Social Media Strategies You Can Use to Boost Your SEO

5 Social Media Strategies You Can Use to Boost Your SEO

Social media marketing can and should be a valuable ally of SEO. Here are 5 social strategies that can help support SEO performance.

  • 41K Reads
6 Tips for Choosing the Right Enterprise Search Solution
Enterprise SEO

6 Tips for Choosing the Right Enterprise Search Solution

6 Tips for Choosing the Right Enterprise Search Solution

How do you choose the best enterprise search solution for your organization? Learn how to evaluate your options and what questions to ask.

  • 873 Reads
8 Google SEO Tips for Page One Results
Content · SEO

8 Google SEO Tips for Page One Results

8 Google SEO Tips for Page One Results

The competition for a spot on page one of Google can be fierce, but with the right work and effort, it is achievable. Here’s how.

  • 27K Reads
Scalable SEO: Tips & Advice from 20 Enterprise Experts
Careers · Enterprise SEO

Scalable SEO: Tips & Advice from 20 Enterprise Experts

Scalable SEO: Tips & Advice from 20 Enterprise Experts

Discovering and implementing the efficiencies of scale is essential for Enterprise SEO. In this article, SEO professionals give insight on working at the enterprise level.

  • 6.1K Reads
How to Use SEO Keyword Ranking Insights Across the Enterprise
Enterprise SEO

How to Use SEO Keyword Ranking Insights Across the Enterprise

How to Use SEO Keyword Ranking Insights Across the Enterprise

SEO data is useful beyond marketing, at every level of the enterprise. Learn how to use keyword ranking and other SEO insights across the organization.

  • 6.3K Reads
Beyond Traditional User Intent: Why & How to Go Granular
Content · SEO

Beyond Traditional User Intent: Why & How to Go Granular

Beyond Traditional User Intent: Why & How to Go Granular

SEO may benefit from looking beyond traditional user intent. Read about what micro intentions are and how they can help increase traffic and site revenue.

  • 5.4K Reads
3 Steps to Better Content: Power up Your SEO with Audience Understanding
Content · SEO

3 Steps to Better Content: Power up Your SEO with Audience Understanding

3 Steps to Better Content: Power up Your SEO with Audience Understanding

Better content starts with knowing what your audience cares about. Understanding these three key concepts will help keep you on the right track.

  • 8.1K Reads
How to Train Your SEO Team: A Step-By-Step Guide
Careers · Enterprise SEO

How to Train Your SEO Team: A Step-By-Step Guide

How to Train Your SEO Team: A Step-By-Step Guide

Learn how to start an effective and easy-to-expand SEO training program for onboarding new team members and improving the skills of your existing team.

  • 9.4K Reads
Schema Success Stories: Using Structured Data to Boost Traffic
SEO

Schema Success Stories: Using Structured Data to Boost Traffic

Schema Success Stories: Using Structured Data to Boost Traffic

These case studies of proven success may help you decide whether you should move schema implementation higher on your SEO priorities list.

  • 21K Reads
Rank Tracking Isn’t What It Used to Be – So What’s Next?
Marketing Analytics · SEO

Rank Tracking Isn’t What It Used to Be – So What’s Next?

Rank Tracking Isn’t What It Used to Be – So What’s Next?

It’s time to rethink rank tracking and account for the true visibility of a web listing in search.

  • 4.1K Reads
5 SEO Realities SEO Professionals Struggle with Most
Careers · SEO

5 SEO Realities SEO Professionals Struggle with Most

5 SEO Realities SEO Professionals Struggle with Most

Find out the SEO realities SEO professionals struggle with most, and how they think SEO practice could be improved.

  • 15K Reads
12 Social Media Engagement KPIs That Matter
Content · Social Media

12 Social Media Engagement KPIs That Matter

12 Social Media Engagement KPIs That Matter

Here is a comprehensive guide to all the metrics available to you for evaluating your content and social media marketing.

  • 33K Reads
Why Author Reputation Matters More Than Ever for Search
Content · SEO

Why Author Reputation Matters More Than Ever for Search

Why Author Reputation Matters More Than Ever for Search

Here’s why publishers should value of using authoritative, high-reputation authors for their site.

  • 22K Reads
Is Twitter Follower Growth Slowing? [New Data]
Marketing Analytics · Twitter

Is Twitter Follower Growth Slowing? [New Data]

Is Twitter Follower Growth Slowing? [New Data]

The new follower growth rate of many Twitter accounts has declined. Here’s why it may have happened.

  • 2.7K Reads
New Content Trends Report: Social Sharing Down 50% Since 2015
Content · Social Media

New Content Trends Report: Social Sharing Down 50% Since 2015

New Content Trends Report: Social Sharing Down 50% Since 2015

Find out how your content can buck the trend of declining social shares and search engine power.

  • 4.0K Reads
6 Outdated Social Media Tactics That Need to Die
Social Media

6 Outdated Social Media Tactics That Need to Die

6 Outdated Social Media Tactics That Need to Die

Stop wasting time on these six social media marketing strategies and tactics that don’t actually produce results.

  • 8.5K Reads
4 Ways to Generate Fresh Ideas for Blog Posts
Content

4 Ways to Generate Fresh Ideas for Blog Posts

4 Ways to Generate Fresh Ideas for Blog Posts

Using these techniques will help you create an ever-flowing pipeline of new – and excellent – blog post ideas.

  • 4.2K Reads