Lisa Raehsler – Search Engine JournalSEO, Search Marketing News and TutorialsSat, 27 Nov 2021 01:40:36 +0000en-UShourly 1 6 PPC Trends You Need To Know For 2022 Success via @sejournal, @LisaRocksSEM/ppc-strategies-2022/427920/Mon, 29 Nov 2021 14:45:15 +0000/ppc-strategies-2022/427920/Explore the key areas of focus you'll need to work to your advantage to craft the most effective PPC campaigns in 2022.

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15 Tips on How to Rock a Small PPC Budget via @sejournal, @LisaRocksSEM/ppc-on-a-small-budget/261615/Tue, 28 Sep 2021 10:40:11 +0000/ppc-on-a-small-budget/261615/A smaller PPC budget and getting maximum results is challenging, but it can be done! Learn 15 tips to optimize budgets for your PPC program.

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10 Paid Search & PPC Planning Best Practices via @sejournal, @LisaRocksSEM/ppc-best-practices/274019/Tue, 27 Jul 2021 13:45:59 +0000/ppc-best-practices/274019/It's important to regularly revisit your paid search strategy to improve campaign performance. Take these 10 best practices into account.

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6 Top Tips to Improve Your Google Ads Relevance via @sejournal, @LisaRocksSEM/adwords-historical-quality-score-data/202804/Thu, 27 May 2021 12:40:31 +0000/adwords-historical-quality-score-data/202804/Quality score data helps identify optimizations to improveĀ ad relevance, landing page experience, and expected CTR. Learn about it here.

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12 Hidden PPC Features You Should Know About via @sejournal, @LisaRocksSEM/hidden-ppc-features/314643/Fri, 30 Apr 2021 12:41:25 +0000/hidden-ppc-features/314643/Some PPC features fly under the radar and aren't known to many. Here are 12 that just might make a difference in your campaigns.

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5 Tips for Managing PPC After the Coronavirus Outbreak via @sejournal, @LisaRocksSEM/5-tips-for-managing-ppc-during-the-coronavirus-outbreak/358006/Sat, 17 Apr 2021 11:55:33 +0000/5-tips-for-managing-ppc-during-the-coronavirus-outbreak/358006/PPC advertisers had to learn to roll with the punches during COVID-19. Learn to manage paid search campaigns during this period of transition.

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Getting Started With Your First Pinterest Ads Campaign: Step-by-Step via @sejournal, @LisaRocksSEM/pinterest-ads-getting-started/396969/Wed, 03 Mar 2021 13:45:11 +0000/pinterest-ads-getting-started/396969/Pinterest Ads is a paid media platform unique from all others. Learn how to use Pinterest audiences, targeting opportunities, and more for paid social success.

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How to Develop Your PPC Strategy via @sejournal, @LisaRocksSEM/ppc-guide/how-to-develop-ppc-strategy/Sat, 13 Feb 2021 14:40:09 +0000/ppc-guide/how-to-develop-ppc-strategy/A successful PPC campaign begins with a goal-oriented strategy. Learn five common PPC goals and what you can do to accomplish each one.

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The 8 Best PPC Ad Networks via @sejournal, @LisaRocksSEM/ppc-guide/best-ppc-ad-networks/Wed, 10 Feb 2021 15:40:53 +0000/ppc-guide/best-ppc-ad-networks/Which PPC ad platform is right for your business? In this post, you will learn about eight of the top PPC advertising platforms today.

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How to Set Up Your First LinkedIn Ads Campaign: Step-by-Step via @sejournal, @LisaRocksSEM/set-up-linkedin-ads-campaign/393430/Tue, 26 Jan 2021 12:45:45 +0000/set-up-linkedin-ads-campaign/393430/Being the largest professional network, LinkedIn advertising opens up opportunities for marketers to reach its unique audience. Read about the basics of LinkedIn Ads here.

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6 Things I Wish Someone Told Me When I Was New to PPC via @sejournal, @LisaRocksSEM/what-i-wish-someone-told-me-when-i-was-new-to-ppc/381780/Mon, 28 Sep 2020 12:45:07 +0000/what-i-wish-someone-told-me-when-i-was-new-to-ppc/381780/Are you new to PPC? This exciting area of marketing is constantly growing and changing. Here's helpful information I wish I knew from the start.

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How to Use Paid Search & Social Ads for Promoting Events via @sejournal, @LisaRocksSEM/paid-search-social-ads-promote-events/345398/Wed, 29 Jan 2020 12:45:27 +0000/paid-search-social-ads-promote-events/345398/Discover how to promote your business's special events or time-sensitive activities through paid search and social advertising.

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Beating Loneliness in a Disconnected World via @sejournal, @LisaRocksSEM/beating-loneliness/328819/Fri, 04 Oct 2019 11:45:21 +0000/beating-loneliness/328819/ Here's what has worked for me when I'm feeling lonely and in need of a friend.

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7 Out-of-the-Box PPC Advertising Ideas You Should Try Now via @sejournal, @LisaRocksSEM/ppc-advertising-ideas/323663/Thu, 05 Sep 2019 12:45:23 +0000/ppc-advertising-ideas/323663/Use these seven out-of-the-box ideas that can help improve your PPC performance.

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10 Amazing Tips to Write Better Mobile PPC Ads via @sejournal, @LisaRocksSEM/tips-write-better-mobile-ppc-ads/307463/Tue, 04 Jun 2019 13:45:43 +0000/tips-write-better-mobile-ppc-ads/307463/Want to reach and convert your audience on mobile devices? Write better PPC ads. Focus on these 10 key areas.

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Facebook Algorithms & Personal Data: Are They Getting it Right? via @sejournal, @LisaRocksSEM/facebook-algorithms-personal-data-research/290855/Mon, 04 Feb 2019 13:45:43 +0000/facebook-algorithms-personal-data-research/290855/New research reveals that some Facebook users don't think the information Facebook has about their interests is accurate.

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Bing Ads to Exclusively Serve Yahoo Search Traffic Starting in March via @sejournal, @LisaRocksSEM/bing-ads-yahoo-search-verizon-microsoft-partnership/287199/Thu, 17 Jan 2019 18:00:33 +0000/bing-ads-yahoo-search-verizon-microsoft-partnership/287199/Microsoft has announced an expanded partnership with Verizon Media enabling Yahoo search traffic to be exclusively served by Bing Ads.

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5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know via @sejournal, @LisaRocksSEM/ppc-calls-to-action-tips/285009/Mon, 07 Jan 2019 12:45:26 +0000/ppc-calls-to-action-tips/285009/Review and maximize your PPC account goals and CTAs with these helpful tips.

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Bing Announces LinkedIn Profile Targeting for Bing Ads via @sejournal, @LisaRocksSEM/bing-announces-linkedin-profile-targeting-for-bing-ads/274695/Tue, 23 Oct 2018 15:08:20 +0000/bing-announces-linkedin-profile-targeting-for-bing-ads/274695/Bing Ads releases LinkedIn Profile Targeting for text ads, shopping campaigns, and Dynamic search ads.

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2018 Holiday Paid Search Insights: Top Tips & Takeaways via @sejournal, @LisaRocksSEM/2018-holiday-ppc-insights/269957/Tue, 18 Sep 2018 11:45:16 +0000/2018-holiday-ppc-insights/269957/Bing Ads recently released some insights on trends for holiday PPC.

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