Lisa Raehsler

SEM Strategy Consultant at Big Click Co.
VIP Contributor

Lisa Raehsler

SEM Strategy Consultant at Big Click Co.

About

Lisa Raehsler is a search engine and social media ads pay-per-click (PPC) strategist, International speaker, and columnist for leading search industry publications. As the founder and principal strategist at Big Click Co., she helps companies and agencies of all sizes to integrate PPC and social advertising into online media programs to meet goals for brand promotion, demand generation, and customer acquisition.

Lisa has led hundreds of paid advertising accounts with experience spanning over twenty years including working with national brands at agencies and at the enterprise level at Thomson Reuters.

Lisa has spoken about paid digital media, mobile, retargeting and other online marketing topics at industry conferences, training events, podcasts, and webinars. She is a recipient of the Microsoft MVP Award for Bing Ads PPC and a founding board member of the Paid Search Association.

I am awesome at

PPC, Entrepreneurism, Paid Social Ads, Remarketing

Favorite Tools

SEMRush, Spyfu, Google Analytics, Google Keywords Planner, HARO, Canva, Slideshare, Sprout Social, TweetDeck, Google docs

How To Use Paid Search & Social Ads For Promoting Events
PPC · Social Media Advertising

How To Use Paid Search & Social Ads For Promoting Events

How To Use Paid Search & Social Ads For Promoting Events

Generating awareness and earning participation perfectly aligns with promotion through paid search and social advertising.

  • 4.0K Reads
4 Impactful PPC Ad Extensions You Need To Try Out
Paid Media Strategy · PPC

4 Impactful PPC Ad Extensions You Need To Try Out

4 Impactful PPC Ad Extensions You Need To Try Out

Are you making the best possible use of Google Ad extensions? Here are 4 you need to check out.

  • 9.1K Reads
The Complete Beginner’s Guide To YouTube Video Advertising
Paid Media · Video Advertising

The Complete Beginner’s Guide To YouTube Video Advertising

The Complete Beginner’s Guide To YouTube Video Advertising

YouTube is the largest video platform. Get your account up and running YouTube ads through the Google Ads platform.

  • 3.0K Reads
6 PPC Areas Of Focus For 2022 Success
Paid Media Strategy · PPC

6 PPC Areas Of Focus For 2022 Success

6 PPC Areas Of Focus For 2022 Success

Explore the key areas of focus you’ll need to work to your advantage to craft the most effective PPC campaigns in 2022.

  • 8.6K Reads
15 Tips on How to Rock a Small PPC Budget
PPC

15 Tips on How to Rock a Small PPC Budget

15 Tips on How to Rock a Small PPC Budget

A smaller PPC budget and getting maximum results is challenging, but it can be done! Learn 15 tips to optimize budgets for your PPC program.

  • 16K Reads
10 Paid Search & PPC Planning Best Practices
Paid Media Strategy · PPC

10 Paid Search & PPC Planning Best Practices

10 Paid Search & PPC Planning Best Practices

It’s important to regularly revisit your paid search strategy to improve campaign performance. Take these 10 best practices into account.

  • 54K Reads
6 Top Tips to Improve Your Google Ads Relevance
PPC

6 Top Tips to Improve Your Google Ads Relevance

6 Top Tips to Improve Your Google Ads Relevance

Quality score data helps identify optimizations to improve ad relevance, landing page experience, and expected CTR. Learn about it here.

  • 18K Reads
12 Hidden PPC Features You Should Know About
PPC

12 Hidden PPC Features You Should Know About

12 Hidden PPC Features You Should Know About

Some PPC features fly under the radar and aren’t known to many. Here are 12 that just might make a difference in your campaigns.

  • 9.6K Reads
5 Tips for Managing PPC After the Coronavirus Outbreak
PPC

5 Tips for Managing PPC After the Coronavirus Outbreak

5 Tips for Managing PPC After the Coronavirus Outbreak

PPC advertisers had to learn to roll with the punches during COVID-19. Learn to manage paid search campaigns during this period of transition.

  • 12K Reads
Getting Started With Your First Pinterest Ads Campaign: Step-by-Step
Pinterest · PPC

Getting Started With Your First Pinterest Ads Campaign: Step-by-Step

Getting Started With Your First Pinterest Ads Campaign: Step-by-Step

Pinterest Ads is a paid media platform unique from all others. Learn how to use Pinterest audiences, targeting opportunities, and more for paid social success.

  • 3.5K Reads
How to Develop Your PPC Strategy
Paid Media Strategy · PPC

How to Develop Your PPC Strategy

How to Develop Your PPC Strategy

A successful PPC campaign begins with a goal-oriented strategy. Learn five common PPC goals and what you can do to accomplish each one.

  • 16K Reads
The 8 Best PPC Ad Networks
PPC

The 8 Best PPC Ad Networks

The 8 Best PPC Ad Networks

Which PPC ad platform is right for your business? In this post, you will learn about eight of the top PPC advertising platforms today.

  • 30K Reads
How to Set Up Your First LinkedIn Ads Campaign: Step-by-Step
LinkedIn · PPC

How to Set Up Your First LinkedIn Ads Campaign: Step-by-Step

How to Set Up Your First LinkedIn Ads Campaign: Step-by-Step

Being the largest professional network, LinkedIn advertising opens up opportunities for marketers to reach its unique audience. Read about the basics of LinkedIn Ads here.

  • 3.9K Reads
6 Things I Wish Someone Told Me When I Was New to PPC
Careers · PPC

6 Things I Wish Someone Told Me When I Was New to PPC

6 Things I Wish Someone Told Me When I Was New to PPC

Are you new to PPC? This exciting area of marketing is constantly growing and changing. Here’s helpful information I wish I knew from the start.

  • 8.4K Reads
How to Use Paid Search & Social Ads for Promoting Events
Social Media · PPC

How to Use Paid Search & Social Ads for Promoting Events

How to Use Paid Search & Social Ads for Promoting Events

Discover how to promote your business’s special events or time-sensitive activities through paid search and social advertising.

  • 3.3K Reads
Beating Loneliness in a Disconnected World
Friday Focus

Beating Loneliness in a Disconnected World

Beating Loneliness in a Disconnected World

Here’s what has worked for me when I’m feeling lonely and in need of a friend.

  • 2.3K Reads
7 Out-of-the-Box PPC Advertising Ideas You Should Try Now
PPC

7 Out-of-the-Box PPC Advertising Ideas You Should Try Now

7 Out-of-the-Box PPC Advertising Ideas You Should Try Now

Use these seven out-of-the-box ideas that can help improve your PPC performance.

  • 8.9K Reads
10 Amazing Tips to Write Better Mobile PPC Ads
Mobile SEO · PPC

10 Amazing Tips to Write Better Mobile PPC Ads

10 Amazing Tips to Write Better Mobile PPC Ads

Want to reach and convert your audience on mobile devices? Write better PPC ads. Focus on these 10 key areas.

  • 4.3K Reads
Facebook Algorithms & Personal Data: Are They Getting it Right?
Digital Advertising · Facebook

Facebook Algorithms & Personal Data: Are They Getting it Right?

Facebook Algorithms & Personal Data: Are They Getting it Right?

New research reveals that some Facebook users don’t think the information Facebook has about their interests is accurate.

  • 1.6K Reads
Bing Ads to Exclusively Serve Yahoo Search Traffic Starting in March
News · PPC

Bing Ads to Exclusively Serve Yahoo Search Traffic Starting in March

Bing Ads to Exclusively Serve Yahoo Search Traffic Starting in March

Microsoft has announced an expanded partnership with Verizon Media enabling Yahoo search traffic to be exclusively served by Bing Ads.

  • 7.9K Reads
5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know
PPC

5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know

5 PPC Calls-to-Action Tips & 4 Gotchas You Need to Know

Review and maximize your PPC account goals and CTAs with these helpful tips.

  • 9.4K Reads
Bing Announces LinkedIn Profile Targeting for Bing Ads
News · PPC

Bing Announces LinkedIn Profile Targeting for Bing Ads

Bing Announces LinkedIn Profile Targeting for Bing Ads

Bing Ads releases LinkedIn Profile Targeting for text ads, shopping campaigns, and Dynamic search ads.

  • 11K Reads
2018 Holiday Paid Search Insights: Top Tips & Takeaways
PPC

2018 Holiday Paid Search Insights: Top Tips & Takeaways

2018 Holiday Paid Search Insights: Top Tips & Takeaways

Bing Ads recently released some insights on trends for holiday PPC.

  • 1.7K Reads
How to Use Life Event Targeting in PPC & Social Ads
Social Media · PPC

How to Use Life Event Targeting in PPC & Social Ads

How to Use Life Event Targeting in PPC & Social Ads

Here’s how advertisers can use life event targeting in PPC and social ads.

  • 6.7K Reads
How Microsoft Audience Ads Work
Digital Advertising · PPC

How Microsoft Audience Ads Work

How Microsoft Audience Ads Work

Here’s everything you need to know about how the Microsoft Audience Network and the Microsoft Graph works.

  • 5.6K Reads
5 Bing Ads Releases You Don’t Want to Miss
PPC

5 Bing Ads Releases You Don’t Want to Miss

5 Bing Ads Releases You Don’t Want to Miss

Keep your Bing Ads campaigns up-to-date and running smoothly. Here are five new releases that can help.

  • 2.3K Reads
PPC Ad Management: 5 Bad Habits to Break
PPC

PPC Ad Management: 5 Bad Habits to Break

PPC Ad Management: 5 Bad Habits to Break

Now is the best time to break these PPC ad management bad habits to improve your results moving forward.

  • 3.0K Reads
5 Ways to Master Your PPC Budget in 2018
PPC

5 Ways to Master Your PPC Budget in 2018

5 Ways to Master Your PPC Budget in 2018

Here are five budgeting best practices to put you on a path to PPC marketing success.

  • 4.8K Reads
6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know
PPC

6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know

6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know

Here are six expert PPC tips in AdWords and Bing Ads to improve performance and streamline management.

  • 4.7K Reads
2 New AdWords Features & 1 Awesome Strategy You Must Know
PPC

2 New AdWords Features & 1 Awesome Strategy You Must Know

2 New AdWords Features & 1 Awesome Strategy You Must Know

Here are two important AdWords features you need to know about, and a fabulous bid strategy to test.

  • 4.7K Reads