Lisa Peyton is an immersive media strategist and media psychologist focusing on the user engagement and marketing applications of new technologies.
Marketing artificial intelligence (AI)
The first in a series of articles looking at how text and visual genAI tools will become a critical part of the marketer's tool-kit.
Here's what's in store for marketers as rapid advances in extended reality and artificial intelligence disrupt the industry.
These five tools at the intersection of extended reality and artificial intelligence are driving a content revolution with endless possibilities.
Brands are starting to leverage computer-generated fictional characters for marketing. Here's what you need to know.
While often bundled together, NFTs, the metaverse and Web 3.0 aren't the same things. Here's how to view them from a marketing lens.
Here's a list of must-see events for marketing professionals looking to boost their metaverse marketing muscle this year.?
From better B2B marketing in the metaverse to more engaging virtual events, here's a preview of key immersive marketing trends in 2023.
We must act as advocates for our audiences, ensuring their inalienable rights are honored and respected in these new digital spaces.
Virtual worlds and immersive technology are not just for consumer campaigns. Here's how to begin your B2B metaverse marketing journey.
Check out ten imaginative, immersive campaigns using extended reality (XR) to deliver impactful messaging.
What you need to know before marketing in the metaverse.
Before adopting extended reality, take into account whether your business and customers are ready for immersive technology.
Find out where you can get smart with online training on immersive media for marketing.
Several retail and fashion campaigns have leveraged immersive technologies to build a brand experience that is social and provide value to customers.
While a brand like Chevron may not seem an obvious choice for immersive experiences, they found success using AR and VR to explain key Chevron narratives.