Lisa Buyer

CEO and Social PR Consultant at The Buyer Group - A Media and PR Training Company

VIP Contributor

Lisa Buyer

CEO and Social PR Consultant at The Buyer Group - A Media and PR Training Company

About

Covering the Digital PR Meteaverse and more. Looking for the latest Digital PR/SEO/Social Media trends or marketing life hacks? Meet Lisa Buyer, a subject matter expert in public relations/social media and a recovering digital life junkie. She is the author of Social PR Secrets (4th ed 2019) with the foreword by Guy Kawasaki.

Lisa brings 20+ years of PR experience always staying ahead of the curve as an early adapter integrating PR, SEO and social media. Past clients include Fortune 500 companies, start-ups and niche brands. Industries include technology, marketing, real estate, health, wellness, and yoga.

By day you can find Lisa at her Celebration, Fl-based company The Buyer Group, a boutique media and consultancy specializing in Social PR and Digital PR coaching, training and collaborations. She previously taught a Social Media Management class at the University of Florida and is a national and international speaker including keynotes.
Her intention is to inspire and motivate with purposeful actionable takeaways.

Lisa is currently working on her next book, Digital Detox Secrets, a how to book on digital life balance. She focuses on productivity and motivational ways to balance the pressures of working in an “always on” social world.

She is an avid yogi, author, entrepreneur, speaker, journalist, and educator. Lisa's experience blends the traditional fundamentals with today’s digital best practices. Meet Lisa speaking at conferences such as Pubcon, SMX or PRSA; or follow her on social via @lisabuyer.

I am awesome at

Social Media, Blogging, Entrepreneurism, Public Relations

Favorite Tools

SEMRush, Yoast, Google Analytics, Unbounce, HARO, Medium, SumoMe, Buffer, Canva, Mailchimp, Asana

Digital Experience·Social Media

A Marketer’s Guide To NFTs And The Metaverse

Learn how brands and marketers can leverage NFTs, the Metaverse, and cryptocurrencies in 2022 and see who’s already leading the way!

Lisa Buyer
11/23/2021
28K Reads
12 min read

Digital Experience·Social Media

Marketing in the Metaverse: The Future of Search & Social

The metaverse is poised for rapid growth that will open up opportunities for marketers. Here’s what you need to know.

Lisa Buyer
8/25/2021
12K Reads
12 min read

Content Marketing·Local Search

How Glocal Content Marketing Helps International Brands Stay Local

Localization technology is the modern secret to building a global brand’s local staying power. Learn about what it means to be “glocal” here.

Lisa Buyer
5/25/2021
2.2K Reads
7 min read

Content Marketing·Digital Experience

Digital Public Relations Myths & Musts for Earned Media Success

Earned media from PR complements paid and organic. These are the “musts” in digital public relations, as well as misconceptions that hinder PR success.

Lisa Buyer
2/23/2021
1.8K Reads
10 min read

Content Marketing

Top Podcasting Secrets & Shows for Digital Marketers & Beyond

Podcasting is a great way to reach and engage with your audience. Here’s the lowdown on podcasting and the shows marketers should pay attention to.

Lisa Buyer
11/30/2020
1.9K Reads
11 min read

Content Marketing·Digital Experience

Marketing Disrupted: 5 Ways AR & VR Are Reshaping Digital Marketing

Learn five ways (and 20+ resources) to add augmented reality and virtual reality into your marketing strategy.

Lisa Buyer
7/30/2020
8.6K Reads
12 min read

Instagram

How Brands Should Use Instagram PR During Work-From-Home Mode

Make sure to adjust your Instagram strategy for today’s environment. Here are some expert tips for growing your Instagram brand account right now.

Lisa Buyer
6/24/2020
4.2K Reads
10 min read

Content Marketing·YouTube

6 Video Marketing Tips for Smarter Strategy

Brands are seeing success in using video content on Facebook, Instagram, and YouTube. Read expert tips on improving your video marketing strategy.

Lisa Buyer
5/8/2020
7.6K Reads
6 min read

Social Media

Emerging Social Media Channels & Trends

Get up to speed with all the emerging social media channels and trends in this post.

Lisa Buyer
2/19/2020
7.6K Reads
12 min read

Twitter

8 Terrific Tips to Optimize a Twitter Business or Brand Profile

Optimizing your Twitter profile can be powerful for your brand. Learn how to do it for social media success.

Lisa Buyer
1/29/2020
5.7K Reads
5 min read

Content Marketing

11 Reasons Why You Should Use a Docuseries in Your Content Strategy

A docuseries can play a vital role in your content strategy. Here are 11 reasons why.

Lisa Buyer
1/27/2020
2.4K Reads
7 min read

Social Media

How to Grow Your Cannabis Brand with Digital Marketing

Marketing cannabis brands creatively and effectively in a highly regulated industry is challenging. Here’s how to do it right.

Lisa Buyer
3/27/2019
13K Reads
11 min read

Friday Focus

10 Simple Tips to Flip FOMO into JOMO

FOMO (the fear of missing out) is real. But here’s how to turn that fear into joy of missing out.

Lisa Buyer
3/8/2019
8.2K Reads
7 min read

Digital Experience·Social Media

All the Free PR Secrets You Need to Know to Scale Your Business

Learn how to get free publicity with laser-sharp pitching and optimized press releases.

Lisa Buyer
2/27/2019
3.1K Reads
9 min read

Facebook

14 Ways to (Literally) Boost Your Facebook Page ROI

Here’s a quick checklist to optimize your Facebook Page, increase organic results, and boost Facebook exposure for any size budget.

Lisa Buyer
1/29/2019
5.8K Reads
12 min read

Social Media

12 Tips to Finding Social Media Zen

Here are 12 ways to make the most out of your social media channels and find the zen zone.

Lisa Buyer
12/14/2018
1.8K Reads
10 min read

Content Marketing·Digital Experience

9 Futurist Content Marketing Insights You Must Know Now

Take a futuristic look at how content marketing is evolving into new dimensions, mediums, and experiences.

Lisa Buyer
11/20/2018
5.2K Reads
8 min read

Content Marketing·SEO

18 Must-See Video Marketing Secrets & Insights

Learn video marketing secrets that can help your brand dominate social video marketing and beyond.

Lisa Buyer
10/11/2018
4.6K Reads
10 min read

Content Marketing·Digital Experience

12 New Realities of Inbound Marketing

Inbound marketing is full of change. These are the 12 new realities marketers should be aware of.

Lisa Buyer
9/24/2018
5.0K Reads
10 min read

Social Media

12 Steps for Conducting a Successful Social Media Audit

A social media audit is equivalent to a marketing health and wellness check-up. It’s an opportunity to proactively check the vitals, DNA, circulation, deficiencies, activity...

Lisa Buyer
8/16/2018
17K Reads
8 min read

SEO·Social Media

17 Really Simple Ways to Get More Media Coverage from Search & Social

Check out new (and old) ways to get more media coverage and stand out in search and social media.

Lisa Buyer
7/19/2018
5.5K Reads
10 min read

Social Media

9 Simple Steps to Creating an Effective Social Media Strategy

Use this step-by-step guide to create and document a purposeful social media marketing strategy.

Lisa Buyer
6/25/2018
15K Reads
9 min read

Facebook

The Future of Facebook Marketing: 7 Takeaways to Crush it

Here are the top Facebook marketing ideas you can start applying to your social media marketing plans today.

Lisa Buyer
5/14/2018
4.7K Reads
9 min read

How to Push the Pinterest Limits for PR & Social Commerce

Push Pinterest to the limits and forget the Facebook drama. Check out the power of Pinterest for PR, marketing, selling and sharing content when optimizing...