Lily Ray – Search Engine JournalSEO, Search Marketing News and TutorialsWed, 29 Dec 2021 15:03:20 +0000en-UShourly 1 A Guide to Optimizing for Google News, Top Stories, and Discover via @sejournal, @lilyraynyc/google-news-top-stories-discover/393182/Wed, 15 Dec 2021 13:41:04 +0000/google-news-top-stories-discover/393182/Optimizing your content for Google News, Top Stories & Discover can drive a good deal more traffic. Here's how to make it happen.

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Google’s E-A-T: Busting 10 of the Biggest Misconceptions via @sejournal, @lilyraynyc/google-eat/biggest-misconceptions/Thu, 21 Oct 2021 10:45:31 +0000/google-eat/biggest-misconceptions/There is a lot of confusion and misunderstanding about how E-A-T works and how Google uses it. Read about 10 of them here.

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5 New Google Quality Rater Guidelines Updates & Why They Matter via @sejournal, @lilyraynyc/quality-rater-guidelines-updates/424034/Tue, 19 Oct 2021 19:49:38 +0000/quality-rater-guidelines-updates/424034/Google added 5 revisions to its Search Quality Raters Guidelines changelog. See what's new in YMYL content, 'lowest page quality,' and more.

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How to Use Structured Data to Support E-A-T via @sejournal, @lilyraynyc/google-eat/structured-data/Thu, 30 Sep 2021 10:45:12 +0000/google-eat/structured-data/Do you want to boost your content's perceived E-A-T? Learn how to leverage structured data to do that in this guide.

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Google Discover: 10 Characteristics of Top-Performing Content [Study] via @sejournal, @lilyraynyc/best-google-discover-content/414620/Fri, 30 Jul 2021 13:45:40 +0000/best-google-discover-content/414620/Building Google Discover visibility and traffic is different from your regular SEO content strategy. See which 10 optimizations work best.

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Google Ditches AMP Badge In Search; Will It Matter? [Survey Results] via @sejournal, @lilyraynyc/google-retires-amp-icon-survey/406770/Fri, 21 May 2021 13:45:34 +0000/google-retires-amp-icon-survey/406770/AMP will not be a requirement to rank in the Top Stories carousel, and Google will retire the AMP icon. Here's what it all means.

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A Tribute to Hamlet Batista via @sejournal, @lilyraynyc/a-tribute-to-hamlet-batista/394049/Thu, 28 Jan 2021 23:20:33 +0000/a-tribute-to-hamlet-batista/394049/Hamlet Batista was taken from us all way too soon. In this tribute to her beloved friend, Lily Ray says goodbye.

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The Mechanics of E-A-T: How Google Patents Can Help Explain How E-A-T Works via @sejournal, @lilyraynyc/how-e-a-t-works-google-patents/385562/Wed, 28 Oct 2020 13:45:04 +0000/how-e-a-t-works-google-patents/385562/While we don't know all the ways E-A-T impacts search, looking at Google patents can help us understand what Google algorithms are capable of.

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How to Identify Questions & Optimize Your Site for Q&A, FAQ & More via @sejournal, @lilyraynyc/optimize-questions-answers-faq-more/378551/Wed, 26 Aug 2020 12:45:46 +0000/optimize-questions-answers-faq-more/378551/Identifying and answering searchers’ questions should be a key component of any SEO strategy. Read on to learn how to do it the right way.

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5 Ways to Evaluate Your Authors for SEO via @sejournal, @lilyraynyc/5-ways-to-evaluate-your-authors-for-seo/372545/Wed, 24 Jun 2020 14:00:52 +0000/5-ways-to-evaluate-your-authors-for-seo/372545/Learn five ways to analyze author performance and techniques you can use to help search engines understand your authors and their credentials.

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Google Featured Snippets: A 2020 SEO Guide via @sejournal, @lilyraynyc/google-featured-snippets-guide/351272/Thu, 27 Feb 2020 15:45:57 +0000/google-featured-snippets-guide/351272/There are new things to consider when targeting featured snippets. Read on to learn more.

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