Kristi Hines, Author at Search Engine Journal https://www.searchenginejournal.com SEO, Search Marketing News and Tutorials Fri, 29 Jul 2022 09:06:20 +0000 en-US hourly 1 5 Tips To Improve Your Content Strategy via @sejournal, @kristileilani https://www.searchenginejournal.com/3-tips-to-up-level-your-content-strategy/61583/ https://www.searchenginejournal.com/3-tips-to-up-level-your-content-strategy/61583/#comments Fri, 29 Jul 2022 09:06:20 +0000 https://www.searchenginejournal.com/3-tips-to-up-level-your-content-strategy/61583/ Make sure your strategy is built around unique content that you can leverage cross-platforms to promote your online presence, improve SEO rankings, and build relationships.

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8 Elements Of A Successful Content Strategy via @sejournal, @kristileilani https://www.searchenginejournal.com/anatomy-great-content-strategy/106355/ https://www.searchenginejournal.com/anatomy-great-content-strategy/106355/#comments Fri, 29 Jul 2022 09:03:02 +0000 https://www.searchenginejournal.com/anatomy-great-content-strategy/106355/ Like a marketing octopus, there are eight important appendages to a good content strategy. Let’s run through them in the order you should create them.

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6 Reasons Why Blogging Is Important For Marketing And SEO via @sejournal, @kristileilani https://www.searchenginejournal.com/7-reasons-why-blogging-is-still-important-in-2012/39225/ https://www.searchenginejournal.com/7-reasons-why-blogging-is-still-important-in-2012/39225/#comments Sun, 24 Jul 2022 23:45:15 +0000 https://www.searchenginejournal.com/7-reasons-why-blogging-is-still-important-in-2012/39225/ Discover why blogging is essential for brands and what strategies they use to ensure their blogs are influential in the ever-evolving age of online marketing.

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Twitter Analytics – Uncover The Best Twitter Marketing Insights via @sejournal, @kristileilani https://www.searchenginejournal.com/twitter-analytics-marketing/457287/ Fri, 15 Jul 2022 12:45:23 +0000 https://www.searchenginejournal.com/twitter-analytics-marketing/457287/ Want to learn more about engaging and growing your audience on Twitter? Then it's time to dive into your Twitter Analytics.

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7 Data-Driven Content Strategy Tips For Improving Conversions via @sejournal, @kristileilani https://www.searchenginejournal.com/data-driven-content-strategy-tips-increase-conversions/300693/ Thu, 14 Jul 2022 23:46:01 +0000 https://www.searchenginejournal.com/data-driven-content-strategy-tips-increase-conversions/300693/ In this helpful guide, we’ll give you a step-by-step approach to developing, implementing, and optimizing your very own data-driven content strategy.

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21 Must-Have Features For Ecommerce Sites via @sejournal, @kristileilani https://www.searchenginejournal.com/ecommerce-guide/must-have-website-features/ Fri, 10 Jun 2022 01:46:01 +0000 https://www.searchenginejournal.com/ecommerce-guide/must-have-website-features/ Do you want to attract more online shoppers? These 21 elements are must-haves for your ecommerce site's success.

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6 Perfectly Preventable Ways Facebook Ads Tend To Go Wrong via @sejournal, @kristileilani https://www.searchenginejournal.com/what-most-companies-get-wrong-with-paid-facebook-ads/184659/ Thu, 09 Jun 2022 18:45:58 +0000 https://www.searchenginejournal.com/what-most-companies-get-wrong-with-paid-facebook-ads/184659/ Are your Facebook Ads campaigns in need of a facelift? Make sure you aren't holding yourself back with these common mistakes.

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Is User-Generated Content (UGC) A Google Ranking Factor? via @sejournal, @kristileilani https://www.searchenginejournal.com/ranking-factors/user-generated-content/ Mon, 30 May 2022 06:45:55 +0000 https://www.searchenginejournal.com/ranking-factors/user-generated-content/ Can UGC affect your organic search rankings? Read on to learn whether there is any connection between user-generated content and improved Google rankings.

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Website Quality Score: Is It A Google Ranking Factor? via @sejournal, @kristileilani https://www.searchenginejournal.com/ranking-factors/website-quality-score/ Mon, 21 Mar 2022 11:45:43 +0000 https://www.searchenginejournal.com/ranking-factors/website-quality-score/ Does Google use a quality score (similar to the one in Google Ads) as part of its organic search ranking algorithm?

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Are Relevance, Distance, & Prominence Google Ranking Factors? via @sejournal, @kristileilani https://www.searchenginejournal.com/ranking-factors/relevance-distance-prominence/ Thu, 17 Mar 2022 11:45:22 +0000 https://www.searchenginejournal.com/ranking-factors/relevance-distance-prominence/ Can prominence, distance, and relevance affect your organic search rankings? From customer reviews to local maps, see whether these will truly help your business.

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Subdomain (Or Subdirectory) Usage: Is It A Google Ranking Factor? via @sejournal, @kristileilani https://www.searchenginejournal.com/ranking-factors/subdomain-subdirectory/ Wed, 16 Mar 2022 11:45:58 +0000 https://www.searchenginejournal.com/ranking-factors/subdomain-subdirectory/ Can the use of a subdomain or subdirectory affect your organic search rankings? Discover whether it actually makes a difference for SEO.

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Syndicated Content: Is It A Google Ranking Factor? via @sejournal, @kristileilani https://www.searchenginejournal.com/ranking-factors/syndicated-content/ Tue, 15 Mar 2022 11:45:48 +0000 https://www.searchenginejournal.com/ranking-factors/syndicated-content/ Syndicated content can outrank original content. But can it help your site rank? In this chapter, we’ll determine whether syndicated content is a ranking factor. 

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WWW Vs. Non-WWW: Is It A Google Ranking Factor? via @sejournal, @kristileilani https://www.searchenginejournal.com/ranking-factors/www-vs-non-www/ Fri, 11 Mar 2022 07:45:50 +0000 https://www.searchenginejournal.com/ranking-factors/www-vs-non-www/ Does the inclusion or exclusion of the www in a URL affect organic search rankings? Examine the claims behind www and how it might impact websites.

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What’s In Your Toolkit? 30+ Expert-Approved Content Marketing Tools via @sejournal, @kristileilani https://www.searchenginejournal.com/expert-content-tools/433329/ Thu, 10 Feb 2022 14:45:55 +0000 https://www.searchenginejournal.com/expert-content-tools/433329/ What are writers, editors, and content marketers using now to research and produce top-quality content? Our experts share over 30 top content tools to try.

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Want To Get More Facebook Likes For Free? Here’s How via @sejournal, @kristileilani https://www.searchenginejournal.com/get-facebook-likes-free/175237/ https://www.searchenginejournal.com/get-facebook-likes-free/175237/#comments Tue, 08 Feb 2022 07:45:31 +0000 https://www.searchenginejournal.com/get-facebook-likes-free/175237/ Do you want to promote your Facebook page to grow your fans for free? Learn more about a feature that helps you do just that.

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Are Meta Keywords A Google Ranking Factor? via @sejournal, @kristileilani https://www.searchenginejournal.com/ranking-factors/meta-keywords/ Sun, 06 Feb 2022 17:00:28 +0000 https://www.searchenginejournal.com/ranking-factors/meta-keywords/ Is there any connection between meta keywords and improved Google rankings? Let's have a look at where this SEO rumor comes from.

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Social Media Sharing Buttons: How & Where To Add Them via @sejournal, @kristileilani https://www.searchenginejournal.com/add-social-media-buttons-to-website/285637/ Wed, 02 Feb 2022 12:46:08 +0000 https://www.searchenginejournal.com/add-social-media-buttons-to-website/285637/ Of course you want people to share your content! But where should you put social sharing buttons for the greatest engagement?

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Social Media Usage Statistics For Digital Marketers In 2022 via @sejournal, @kristileilani https://www.searchenginejournal.com/top-social-media-statistics/418826/ Fri, 14 Jan 2022 07:45:44 +0000 https://www.searchenginejournal.com/top-social-media-statistics/418826/ Do you want to know how powerful social media marketing can be for your brand? Find out with these social media statistics.

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6 Expert Tips For Small Business SEO Strategy In 2022 via @sejournal, @kristileilani https://www.searchenginejournal.com/small-business-seo-tips/429650/ Fri, 07 Jan 2022 07:45:53 +0000 https://www.searchenginejournal.com/small-business-seo-tips/429650/ Where should SMBs focus their SEO efforts in 2022? Here's what our network of search experts had to say.

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Language: Is It A Google Ranking Factor? via @sejournal, @kristileilani https://www.searchenginejournal.com/ranking-factors/language/ Sun, 19 Dec 2021 17:00:30 +0000 https://www.searchenginejournal.com/ranking-factors/language/ It seems logical that language plays a role in how Google ranks webpages, right? We evaluate whether it's actually a ranking factor.

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