Ilya Cherepakhin – Search Engine JournalSEO, Search Marketing News and TutorialsWed, 19 Jan 2022 12:47:22 +0000en-UShourly 1 Here’s How Meta Is Changing Facebook Ads Targeting For 2022 via @sejournal, @digital_future/meta-facebook-ads-targeting/430239/Thu, 30 Dec 2021 14:45:54 +0000/meta-facebook-ads-targeting/430239/Audience targeting changes are coming to Facebook Ads campaigns starting January 19. Here's what you need to know.

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Facebook Ads vs Instagram Ads: 6 Key Considerations For Budgeting via @sejournal, @digital_future/facebook-or-instagram-advertising/425430/Fri, 05 Nov 2021 12:45:22 +0000/facebook-or-instagram-advertising/425430/Where should you allocate your social ads budget, to Facebook or Instagram? Learn how to make a decision that aligns with your goals.

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8 TikTok Power Features & Benefits for Digital Marketers via @sejournal, @digital_future/tiktok-power-features/416430/Thu, 19 Aug 2021 12:45:15 +0000/tiktok-power-features/416430/Why should you invest resources and budget into a TikTok strategy? Here are 8 great reasons that might convince you.

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10 Ways Ads End Up in Facebook Jail & How to Avoid It via @sejournal, @digital_future/how-to-avoid-facebook-jail/396612/Tue, 23 Feb 2021 14:45:57 +0000/how-to-avoid-facebook-jail/396612/Stay in Facebook's good graces and keep your ad campaigns on track with these 10 things to work through before launching your next campaign.

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Structure Best Practices: How to Create Your Campaigns & Ad Groups via @sejournal, @digital_future/ppc-guide/ad-groups/Thu, 18 Feb 2021 12:40:16 +0000/ppc-guide/ad-groups/Account structure is a critical element for ensuring paid search success. These best practices will help you set up campaigns and ad groups effectively.

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Google Pay Becomes Google Plex to Manage Your Day-To-Day Finances via @sejournal, @digital_future/google-pay-google-plex/391328/Wed, 06 Jan 2021 12:45:08 +0000/google-pay-google-plex/391328/Google Pay gets an upgrade with Google Plex. Find out what differentiates this from other payment platforms and what new AI-driven features it offers.

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22 Gmail Hacks: Turn Your Inbox Into a Productivity Powerhouse via @sejournal, @digital_future/gmail-hacks-productivity/384903/Tue, 27 Oct 2020 11:45:36 +0000/gmail-hacks-productivity/384903/These Gmail features will change the way you manage your inbox and increase your productivity. Learn how to make the most of your Gmail account.

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Top 10 Advantages of Facebook Marketing for Your Business via @sejournal, @digital_future/facebook-marketing-advantages/229849/Sat, 22 Aug 2020 13:00:04 +0000/facebook-marketing-advantages/229849/Here are 10 ways Facebook still gives you a marketing advantage at every stage of the sales funnel.

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Why It’s Time to Plan Your Digital COVID-19 Recovery & 3 Ways to Do It via @sejournal, @digital_future/covid-19-digital-recovery-plan/361668/Fri, 17 Apr 2020 11:45:03 +0000/covid-19-digital-recovery-plan/361668/Pave your path to a more successful recovery from COVID-19 with these three steps.

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4 Ways to Make Your Smart Bidding Smarter via @sejournal, @digital_future/make-smart-bidding-smarter/349350/Wed, 19 Feb 2020 14:45:23 +0000/make-smart-bidding-smarter/349350/If you want to stay ahead of the competition, consider these four strategies to enhance your automated bidding strategy.

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Understanding BERT’s Implications on Paid Search via @sejournal, @digital_future/google-bert-paid-search/336961/Wed, 11 Dec 2019 12:45:29 +0000/google-bert-paid-search/336961/Don’t forget to also think about what BERT means for your paid search approach. Here's what you need to know.

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Avoid Targeting Pitfalls & Save Budget with 7 Paid Search Best Practices via @sejournal, @digital_future/paid-search-targeting-best-practices/319925/Wed, 21 Aug 2019 11:45:58 +0000/paid-search-targeting-best-practices/319925/Learn about the key PPC targeting considerations that can make or break the success of your paid search campaign.

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Google Marketing Live Day 1: Everything You Need to Know via @sejournal, @digital_future/google-marketing-live-2019-recap/307987/Wed, 15 May 2019 16:47:33 +0000/google-marketing-live-2019-recap/307987/Here's your first look at six new ad formats and new measurement and reporting features, announced at Google Marketing Live.

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How to Upgrade Your PPC Reporting Process to Avoid Common Traps via @sejournal, @digital_future/upgrade-ppc-reporting-process/299885/Tue, 26 Mar 2019 12:45:46 +0000/upgrade-ppc-reporting-process/299885/Preparing PPC reports is a necessary evil. Consider these five tips to upgrade your paid search reporting process.

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PPC Geotargeting Best Practices Guide via @sejournal, @digital_future/ppc-geotargeting-guide/289867/Wed, 30 Jan 2019 14:45:20 +0000/ppc-geotargeting-guide/289867/Here are the top benefits of using geotargeting on your PPC campaigns, plus hands-on tips on avoiding common geotargeting pitfalls.

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How to Balance Search Ad Best Practices & Machine Learning Innovation via @sejournal, @digital_future/search-ad-best-practices-machine-learning-innovation/279145/Mon, 26 Nov 2018 14:45:32 +0000/search-ad-best-practices-machine-learning-innovation/279145/Here's how you can balance search ad best practices with developments in automation.

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6 Strategic Areas to Consider Before Launching an SEM Campaign via @sejournal, @digital_future/6-strategic-areas-to-consider-before-launching-an-sem-campaign/270941/Fri, 05 Oct 2018 11:45:48 +0000/6-strategic-areas-to-consider-before-launching-an-sem-campaign/270941/Consider these key areas to ensure that everything is in place before launching your PPC campaign.

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6 Remarketing Campaign Mistakes You Must Avoid via @sejournal, @digital_future/remarketing-campaign-mistakes/262195/Fri, 27 Jul 2018 11:45:02 +0000/remarketing-campaign-mistakes/262195/As you roll out your remarketing campaigns, make sure to go over these six key considerations.

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Holistic Search Strategy: 5 Ways to Prioritize Organic & Paid Search via @sejournal, @digital_future/holistic-search-strategy-seo-ppc/243687/Thu, 29 Mar 2018 13:00:25 +0000/holistic-search-strategy-seo-ppc/243687/These five considerations for synergy between organic and paid search create the foundation for a holistic search strategy.

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Taking Paid Search Global: How to Develop an Effective Strategy via @sejournal, @digital_future/international-search-marketing-strategy/232925/Fri, 26 Jan 2018 13:00:48 +0000/international-search-marketing-strategy/232925/Taking your paid search efforts to a global level? Here's how you can develop an effective international SEM strategy.

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