Helen Pollitt – Search Engine JournalSEO, Search Marketing News and TutorialsThu, 25 Nov 2021 17:06:20 +0000en-UShourly 1 How to Spot SEO Myths: 26 Common SEO Myths, Debunked via @sejournal, @HelenPollitt1/seo-guide/seo-myths/Fri, 29 Oct 2021 13:40:51 +0000/seo-guide/seo-myths/There are SEO myths that experts have debunked over and over again. Read about 26 common ones that still persist here.

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7 Ways to Improve Local SEO & Attract New Business via @sejournal, @HelenPollitt1/ways-to-improve-local-seo/413964/Thu, 05 Aug 2021 13:45:22 +0000/ways-to-improve-local-seo/413964/Learn the latest tactics to maximise your local SEO and get ahead of your competition to bring more visibility to your business.

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How Often Should You Perform Technical Website Crawls for SEO? via @sejournal, @HelenPollitt1/seo-technical-crawl-how-often/408458/Fri, 28 May 2021 13:45:00 +0000/seo-technical-crawl-how-often/408458/There is no one-size-fits-all schedule for technical website crawls. Learn about the factors that affect the frequency of crawls for SEO.

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What Are Google Web Stories? A Guide for Marketers via @sejournal, @HelenPollitt1/google-web-stories-guide/399936/Fri, 26 Mar 2021 12:45:35 +0000/google-web-stories-guide/399936/Get to know Google Web Stories. Discover the features and benefits of Google's immersive storytelling content format and see whether it's right for your brand.

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High-Quality Links vs. Low-Quality Links: What’s the Difference? via @sejournal, @HelenPollitt1/high-quality-links-vs-low-quality-links/393125/Fri, 22 Jan 2021 12:45:31 +0000/high-quality-links-vs-low-quality-links/393125/What’s the difference between high-quality links and low-quality links? Learn where to look for high-quality links to your site and which sites to avoid.

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9 HTML Tags (& 11 Attributes) You Must Know for SEO via @sejournal, @HelenPollitt1/html-tags-attributes-seo/389503/Mon, 07 Dec 2020 13:45:13 +0000/html-tags-attributes-seo/389503/HTML is the foundation of a webpage. Discover the key HTML tags and attributes that are crucial to good SEO.

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Reputation Management SEO: A Beginner’s Guide via @sejournal, @HelenPollitt1/reputation-management-seo-beginners-guide/386052/Mon, 02 Nov 2020 13:45:42 +0000/reputation-management-seo-beginners-guide/386052/SEO is crucial in shaping and controlling the narrative around your brand in the SERPs. Here are six SEO tips for managing your online reputation.

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How to Avoid Mistaking Correlation for Causation in SEO via @sejournal, @HelenPollitt1/correlation-causation-seo/382735/Mon, 05 Oct 2020 13:45:29 +0000/correlation-causation-seo/382735/There are a lot of SEO studies out there. Here's how to decide if X is really affected by Y, or merely a coincidence.

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A Beginner’s Guide to Inbound Links: What Are They & How to Get More of Them via @sejournal, @HelenPollitt1/inbound-links-beginners-guide/373408/Mon, 06 Jul 2020 13:00:21 +0000/inbound-links-beginners-guide/373408/Inbound links are still considered to be highly valuable in SEO. Find out how and why you should gain more of them in this guide.

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What Is the Best Word Count for SEO? via @sejournal, @HelenPollitt1/what-is-the-best-word-count-for-seo/370655/Mon, 08 Jun 2020 14:00:21 +0000/what-is-the-best-word-count-for-seo/370655/How many words do you need to rank well? What's the optimum length of copy for SEO? Find out about word count and SEO.

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White Hat vs. Black Hat vs. Gray Hat SEO: What’s the Difference? via @sejournal, @HelenPollitt1/white-hat-vs-black-hat-vs-gray-hat-seo/365142/Mon, 04 May 2020 14:45:39 +0000/white-hat-vs-black-hat-vs-gray-hat-seo/365142/Black hat, white hat, and gray hat SEO. What are the differences and what do they mean for your SEO approach?

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What Is a Customer Journey & Why Does It Matter for SEO? via @sejournal, @HelenPollitt1/customer-journey-seo/351938/Mon, 02 Mar 2020 14:45:44 +0000/customer-journey-seo/351938/Learn how to make sure your SEO strategy contributes to an effective customer journey

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Going Beyond Google: SEO on Other Search Engines via @sejournal, @HelenPollitt1/seo-going-beyond-google/346136/Mon, 03 Feb 2020 13:45:31 +0000/seo-going-beyond-google/346136/Google isn't the only search engine you need to pay attention to. Here's where else you should focus your time.

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SEO Reports: Which Metrics Matter & How to Use Them Well via @sejournal, @HelenPollitt1/seo-reports-which-metrics-matter-how-to-use-them-well/341839/Mon, 06 Jan 2020 14:45:02 +0000/seo-reports-which-metrics-matter-how-to-use-them-well/341839/Discover how to identify and present key reporting metrics to your clients.

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12 Ways to Build a Winning SEO Strategy on a Small Budget via @sejournal, @HelenPollitt1/build-seo-strategy-small-budget/337887/Tue, 03 Dec 2019 14:45:19 +0000/build-seo-strategy-small-budget/337887/Here's how to prioritize, structure, and run SEO campaigns that will bring exceptional ROI from your small budget.

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10 Alternative Ways to Level Up Your SEO Skills via @sejournal, @HelenPollitt1/level-up-seo-skills/326729/Tue, 01 Oct 2019 13:45:49 +0000/level-up-seo-skills/326729/How do you keep your skills sharp and your knowledge growing? Here are 10 alternative ways to learn SEO.

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5 Ways You Can Really Steal Organic Clicks from Industry Giants via @sejournal, @HelenPollitt1/steal-organic-clicks-from-industry-giants/322309/Mon, 16 Sep 2019 13:45:58 +0000/steal-organic-clicks-from-industry-giants/322309/How do you stand out in the SERPs when they're dominated by industry giants with resources out of your reach?

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Is SEO Best Practice the Enemy of Success? via @sejournal, @HelenPollitt1/seo-best-practice-enemy-success/315899/Thu, 25 Jul 2019 13:45:06 +0000/seo-best-practice-enemy-success/315899/Is SEO "best practice" the key to mastering the SERPs or a shallow goal that leads to missed opportunities?

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