Greg Jarboe – Search Engine JournalSEO, Search Marketing News and TutorialsTue, 09 Nov 2021 17:39:16 +0000en-UShourly 1 A Complete Guide To Product-Led Content Strategy (With Examples) via @sejournal, @gregjarboe/product-led-content-strategy/424746/Wed, 10 Nov 2021 13:45:00 +0000/product-led-content-strategy/424746/What is a product-led content strategy, and how can you put it to work for your marketing organization? Get expert tips and see examples.

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10 News SEO Tips from The New York Times’ Christine Liang via @sejournal, @gregjarboe/top-news-seo-tips-nytimes/424911/Tue, 26 Oct 2021 21:39:04 +0000/top-news-seo-tips-nytimes/424911/Christine Liang from The New York Times shares the latest tips and strategies for optimizing news for search – from NESS 2021.

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YouTube Announces Live Shopping and CTV Product Updates via @sejournal, @gregjarboe/youtube-live-shopping-ctv-updates/424047/Tue, 19 Oct 2021 19:30:41 +0000/youtube-live-shopping-ctv-updates/424047/Learn about YouTube's latest live shopping and CTV product updates, and what advertisers need to know about these developments.

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Video SEO: 10 Steps to Optimizing Videos for Search and Discovery via @sejournal, @gregjarboe/how-to-optimize-videos/422208/Wed, 13 Oct 2021 12:45:41 +0000/how-to-optimize-videos/422208/Video SEO is constantly evolving and staying current on optimization best practices is essential. Learn 10 steps for optimizing videos today.

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YouTube Shorts: An Introductory Guide via @sejournal, @gregjarboe/youtube-shorts-guide/382267/Thu, 30 Sep 2021 11:41:10 +0000/youtube-shorts-guide/382267/YouTube's quick and entertaining video format did very well in its first year. Here's everything you need to know about YouTube Shorts.

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How to Calculate the ROI of Influencer Marketing Campaigns via @sejournal, @gregjarboe/influencer-marketing-roi/416945/Wed, 08 Sep 2021 13:45:52 +0000/influencer-marketing-roi/416945/It's important to know how much is spent on Influencer Marketing to see if your efforts are worth it. Find tips and the formula here.

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Which Content Creators Are Using YouTube Shorts (And Why)? via @sejournal, @gregjarboe/content-creators-youtube-shorts/415618/Wed, 11 Aug 2021 12:45:58 +0000/content-creators-youtube-shorts/415618/It appears that Shorts is gaining popularity fast. Read about the state of YouTube Shorts and some good content creators and examples to check out.

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30 Social Media Metrics That Matter Throughout the Customer Journey via @sejournal, @gregjarboe/which-social-metrics-matter/412340/Wed, 04 Aug 2021 11:45:17 +0000/which-social-metrics-matter/412340/Deciding which social media metrics matter at different stages of the customer journey requires time and thought. Read about some important ones to consider here.

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Top 40 Viral Videos of All Time via @sejournal, @gregjarboe/top-viral-videos-all-time/302343/Fri, 16 Jul 2021 12:41:17 +0000/top-viral-videos-all-time/302343/There's a lot to be learned from viral video content. These top 40 videos give marketers insight and useful, practical takeaways.

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How to Get More Views on YouTube: Experts Share Tips via @sejournal, @gregjarboe/how-to-get-more-youtube-views/409622/Wed, 09 Jun 2021 12:45:58 +0000/how-to-get-more-youtube-views/409622/YouTube wants to help viewers find videos and keep them engaged and satisfied. Learn 17 expert tactics to earn your YouTube videos more views.

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10 Best YouTube Keyword Tool Alternatives via @sejournal, @gregjarboe/best-youtube-keyword-tool-alternatives/406448/Wed, 12 May 2021 12:45:38 +0000/best-youtube-keyword-tool-alternatives/406448/Want to know which keywords and search terms to target for video SEO? Check out these top 10 YouTube keyword tool alternatives.

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Can YouTube Shorts Be Monetized? Spoiler Alert: Some Already Are! via @sejournal, @gregjarboe/monetizing-youtube-shorts/401904/Wed, 14 Apr 2021 12:45:29 +0000/monetizing-youtube-shorts/401904/Can YouTube Shorts be monetized? Learn how to make them pay and see examples of the short-form video format in action.

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Customer Personas Can Transform SEO, PPC and Content Marketing via @sejournal, @gregjarboe/customer-personas-seo-ppc-content-marketing/397592/Fri, 12 Mar 2021 13:45:06 +0000/customer-personas-seo-ppc-content-marketing/397592/New approaches to creating customer personas can help transform SEO, PPC, and content marketing. Read about ideas to use and gain new insight here.

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How Instagram’s Algorithm Works & IG Content Best Practices via @sejournal, @gregjarboe/instagram-algorithm-best-practices/264155/Wed, 17 Feb 2021 12:40:34 +0000/instagram-algorithm-best-practices/264155/Understanding Instagram's algorithm can help with views and engagement. Check out these best practices for Feed posts, Stories, IGTV videos, and Reels.

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Top Super Bowl LV Ads: Brand Impact & Marketing Takeaways via @sejournal, @gregjarboe/super-bowl-ads-marketing-takeaways/395477/Wed, 10 Feb 2021 14:45:14 +0000/super-bowl-ads-marketing-takeaways/395477/Who were the winners and losers in this year's Super Bowl Ads? Enjoy these marketing takeaways from the funniest & best ads.

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YouTube CEO Reveals 2021 Priorities for Creators via @sejournal, @gregjarboe/susan-wojcicki-on-growing-youtube-creator-economy/393736/Wed, 27 Jan 2021 19:05:38 +0000/susan-wojcicki-on-growing-youtube-creator-economy/393736/What does YouTube have in store for creators and viewers? Read about its priorities and plans for 2021 here.

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Are Super Bowl Ads Worth the Money or is YouTube an Alternative? via @sejournal, @gregjarboe/super-bowl-ads-worth-it-youtube-alternative/392733/Wed, 20 Jan 2021 13:45:49 +0000/super-bowl-ads-worth-it-youtube-alternative/392733/Is it still worth it to invest in Super Bowl ads in 2021? Find out here, and learn why YouTube is a good alternative.

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No-Click Searches Require a New Way to Measure SEO Results via @sejournal, @gregjarboe/no-click-searches-measure-seo-results/391561/Thu, 14 Jan 2021 13:45:29 +0000/no-click-searches-measure-seo-results/391561/SEO is constantly evolving and adjusting to the times, finding new and better ways to measure SEO results. Read about some new methods here.

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The Future of SEO Lies in the “Messy Middle” of the Purchase Journey via @sejournal, @gregjarboe/seo-messy-middle-purchase-journey/390575/Wed, 16 Dec 2020 13:45:48 +0000/seo-messy-middle-purchase-journey/390575/What is the "messy middle?" Find out what it is and how SEO professionals' better understanding of this can drive growth in 2021.

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Top-Trending 2020 YouTube Videos Demonstrate Longer Is Stronger via @sejournal, @gregjarboe/top-trending-youtube-videos-2020/389904/Thu, 10 Dec 2020 13:45:53 +0000/top-trending-youtube-videos-2020/389904/These 10 videos made it to the top this 2020. Get insights on video length and strategies to help you make better content.

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