Frederick Vallaeys – Search Engine Journal SEO, Search Marketing News and Tutorials Fri, 06 May 2022 15:41:16 +0000 en-US hourly 1 Performance Max: 7 PPC Community & Google Team Insights via @sejournal, @siliconvallaeys /google-on-performance-max/446049/ Wed, 04 May 2022 13:45:29 +0000 /google-on-performance-max/446049/ Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here's what you need to know.

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Free Google Ads Script To Dynamically Change Target ROAS via @sejournal, @siliconvallaeys /troas-google-ads-script/437988/ Fri, 18 Feb 2022 13:45:27 +0000 /troas-google-ads-script/437988/ Automate one of your most time-consuming tasks even while using smart bidding with this free Google Ads script to change your tROAS.

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How To A/B Test Responsive Search Ads: Step-By-Step With Tips via @sejournal, @siliconvallaeys /how-to-test-responsive-search-ads/429270/ Fri, 17 Dec 2021 11:45:47 +0000 /how-to-test-responsive-search-ads/429270/ It’s time to revisit our ad testing best practices. Here's a step-by-step guide on how to A/B test responsive search ads (RSAs).

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3 Scripts for Automating Google Ads Reports in Spreadsheets via @sejournal, @siliconvallaeys /adwords-scripts-spreadsheet-reports/248499/ Fri, 15 Oct 2021 12:41:03 +0000 /adwords-scripts-spreadsheet-reports/248499/ Ads scripts cut down on the manual labor involved in repetitive PPC tasks like reporting. Read about 3 Google Ads scripts you can use here.

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5 Things You Could Be Automating With Google Ads Scripts via @sejournal, @siliconvallaeys /automating-with-adwords-scripts/235585/ Fri, 20 Aug 2021 11:40:46 +0000 /automating-with-adwords-scripts/235585/ Google Ad scripts are here to stay. Here are specific scripts for PPC tasks that should be at the top of your list to try.

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Google Phrase Match: Everything You Need to Know via @sejournal, @siliconvallaeys /google-phrase-match-guide/410514/ Mon, 21 Jun 2021 13:45:35 +0000 /google-phrase-match-guide/410514/ Keywords are no longer just about words; they’re about meanings. Learn how phrase match works in Google Ads to improve PPC performance.

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Google Ads Recommendations: What You Need to Know via @sejournal, @siliconvallaeys /google-ads-automatic-recommendations/403050/ Wed, 21 Apr 2021 13:45:44 +0000 /google-ads-automatic-recommendations/403050/ Google Ads Recommendations may make life easier for advertisers, but it's best to check them out and see their impact before implementing them. Read on.

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See How Losing Broad Match Modified Will Impact Your Google Ads via @sejournal, @siliconvallaeys /measure-impact-losing-bmm-keywords/396096/ Wed, 17 Feb 2021 14:45:02 +0000 /measure-impact-losing-bmm-keywords/396096/ How will the retirement of Broad Match Modified keywords affect your Google Ads performance? A former Googler shares his script for measuring the impact.

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What Is Quality Score & Why It Matters via @sejournal, @siliconvallaeys /ppc-guide/quality-score/ Fri, 12 Feb 2021 13:40:39 +0000 /ppc-guide/quality-score/ Here's why Google uses Quality Score for PPC, how Quality Score is calculated, why it matters, and how you can improve your score.

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3 Things Totally Upending What a ‘PPC Manager’ Really Is via @sejournal, @siliconvallaeys /ppc-manager-role-transforming/385675/ Wed, 28 Oct 2020 12:45:57 +0000 /ppc-manager-role-transforming/385675/ Despite the advances in machine learning, the human element of strategy and insight is still crucial to deliver the best PPC campaigns. Here's why.

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3 Smartest Ways to Spend Your Google Ad Credits via @sejournal, @siliconvallaeys /spend-google-ad-credits/372692/ Wed, 24 Jun 2020 12:00:31 +0000 /spend-google-ad-credits/372692/ Here are three ways you should prioritize spending your free ad credits to get more from your Google Ads investment.

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8 Things Advertisers Say They’re Doing During COVID-19 via @sejournal, @siliconvallaeys /what-ppc-advertisers-are-doing-during-covid-19/364678/ Thu, 30 Apr 2020 13:45:51 +0000 /what-ppc-advertisers-are-doing-during-covid-19/364678/ Another economic crisis looms due to COVID-19. Most PPC advertisers and marketers are adapting to survive. Here's how.

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How to Structure a PPC Campaign in the Age of Automation via @sejournal, @siliconvallaeys /structure-ppc-campaign-automation/351028/ Wed, 26 Feb 2020 15:45:10 +0000 /structure-ppc-campaign-automation/351028/ Now that automation in paid search is much more prevalent, here are five considerations for an optimized PPC campaign structure.

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3 Free Tools to Help Investigate & Fix PPC Account Performance Changes via @sejournal, @siliconvallaeys /ppc-account-performance-changes/339589/ Wed, 18 Dec 2019 14:45:47 +0000 /ppc-account-performance-changes/339589/ Learn how to investigate PPC account performance changes and what tools and scripts to use in the process.

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4 Ways Automation Can Supercharge Your Holiday PPC Campaigns via @sejournal, @siliconvallaeys /automation-holiday-ppc-campaigns/336095/ Tue, 19 Nov 2019 13:45:39 +0000 /automation-holiday-ppc-campaigns/336095/ Learn why and how you should use automation layering to protect your holiday PPC campaigns today.

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What Google SafeSearch Teaches Us About Doing Better PPC via @sejournal, @siliconvallaeys /google-safesearch-ppc/329577/ Wed, 23 Oct 2019 11:45:35 +0000 /google-safesearch-ppc/329577/ Discover how automation layering can help advertisers better manage PPC campaigns.

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4 Things That May Surprise You About Automated PPC Bidding via @sejournal, @siliconvallaeys /automated-ppc-bidding-surprises/325399/ Thu, 12 Sep 2019 12:45:33 +0000 /automated-ppc-bidding-surprises/325399/ Here are four important things to know about automated bid management that you may be unaware of.

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Do These 3 Things Before Google Changes How Keyword Match Types Work via @sejournal, @siliconvallaeys /do-these-3-things-before-google-changes-how-keyword-match-types-work/319725/ Tue, 06 Aug 2019 12:45:17 +0000 /do-these-3-things-before-google-changes-how-keyword-match-types-work/319725/ Use these tips to take the best advantage of Google Ads' latest change on keyword match types.

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Why Last-Click Attribution Is Killing Your PPC Performance via @sejournal, @siliconvallaeys /last-click-attribution-killing-ppc-performance/314153/ Thu, 11 Jul 2019 12:45:12 +0000 /last-click-attribution-killing-ppc-performance/314153/ Last-click attribution might be killing your PPC performance. Here's what you can do about it.

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Google Ads Reports Can Now Be Downloaded in Sheets – Pros & Cons via @sejournal, @siliconvallaeys /google-ads-download-reports-sheets/306811/ Thu, 09 May 2019 12:45:01 +0000 /google-ads-download-reports-sheets/306811/ Google Ads now lets advertisers download reports directly into Google Sheets. Learn the pros and cons of this new integration.

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