Frederick Vallaeys – Search Engine Journal

Performance Max: 7 PPC Community & Google Team Insights via @sejournal, @siliconvallaeys

Frederick Vallaeys — Wed, 04 May 2022 13:45:29 +0000

Performance Max campaigns let advertisers promote their products & services across all of Google’s advertising channels. Here's what you need to know.

The post Performance Max: 7 PPC Community & Google Team Insights appeared first on Search Engine Journal.

Free Google Ads Script To Dynamically Change Target ROAS via @sejournal, @siliconvallaeys

Frederick Vallaeys — Fri, 18 Feb 2022 13:45:27 +0000

Automate one of your most time-consuming tasks even while using smart bidding with this free Google Ads script to change your tROAS.

The post Free Google Ads Script To Dynamically Change Target ROAS appeared first on Search Engine Journal.

How To A/B Test Responsive Search Ads: Step-By-Step With Tips via @sejournal, @siliconvallaeys

Frederick Vallaeys — Fri, 17 Dec 2021 11:45:47 +0000

It’s time to revisit our ad testing best practices. Here's a step-by-step guide on how to A/B test responsive search ads (RSAs).

The post How To A/B Test Responsive Search Ads: Step-By-Step With Tips appeared first on Search Engine Journal.

3 Scripts for Automating Google Ads Reports in Spreadsheets via @sejournal, @siliconvallaeys

Frederick Vallaeys — Fri, 15 Oct 2021 12:41:03 +0000

Ads scripts cut down on the manual labor involved in repetitive PPC tasks like reporting. Read about 3 Google Ads scripts you can use here.

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5 Things You Could Be Automating With Google Ads Scripts via @sejournal, @siliconvallaeys

Frederick Vallaeys — Fri, 20 Aug 2021 11:40:46 +0000

Google Ad scripts are here to stay. Here are specific scripts for PPC tasks that should be at the top of your list to try.

The post 5 Things You Could Be Automating With Google Ads Scripts appeared first on Search Engine Journal.

Google Phrase Match: Everything You Need to Know via @sejournal, @siliconvallaeys

Frederick Vallaeys — Mon, 21 Jun 2021 13:45:35 +0000

Keywords are no longer just about words; they’re about meanings. Learn how phrase match works in Google Ads to improve PPC performance.

The post Google Phrase Match: Everything You Need to Know appeared first on Search Engine Journal.

Google Ads Recommendations: What You Need to Know via @sejournal, @siliconvallaeys

Frederick Vallaeys — Wed, 21 Apr 2021 13:45:44 +0000

Google Ads Recommendations may make life easier for advertisers, but it's best to check them out and see their impact before implementing them. Read on.

The post Google Ads Recommendations: What You Need to Know appeared first on Search Engine Journal.

See How Losing Broad Match Modified Will Impact Your Google Ads via @sejournal, @siliconvallaeys

Frederick Vallaeys — Wed, 17 Feb 2021 14:45:02 +0000

How will the retirement of Broad Match Modified keywords affect your Google Ads performance? A former Googler shares his script for measuring the impact.

The post See How Losing Broad Match Modified Will Impact Your Google Ads appeared first on Search Engine Journal.

What Is Quality Score & Why It Matters via @sejournal, @siliconvallaeys

Frederick Vallaeys — Fri, 12 Feb 2021 13:40:39 +0000

Here's why Google uses Quality Score for PPC, how Quality Score is calculated, why it matters, and how you can improve your score.

The post What Is Quality Score & Why It Matters appeared first on Search Engine Journal.

3 Things Totally Upending What a ‘PPC Manager’ Really Is via @sejournal, @siliconvallaeys

Frederick Vallaeys — Wed, 28 Oct 2020 12:45:57 +0000

Despite the advances in machine learning, the human element of strategy and insight is still crucial to deliver the best PPC campaigns. Here's why.

The post 3 Things Totally Upending What a ‘PPC Manager’ Really Is appeared first on Search Engine Journal.

3 Smartest Ways to Spend Your Google Ad Credits via @sejournal, @siliconvallaeys

Frederick Vallaeys — Wed, 24 Jun 2020 12:00:31 +0000

Here are three ways you should prioritize spending your free ad credits to get more from your Google Ads investment.

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8 Things Advertisers Say They’re Doing During COVID-19 via @sejournal, @siliconvallaeys

Frederick Vallaeys — Thu, 30 Apr 2020 13:45:51 +0000

Another economic crisis looms due to COVID-19. Most PPC advertisers and marketers are adapting to survive. Here's how.

The post 8 Things Advertisers Say They’re Doing During COVID-19 appeared first on Search Engine Journal.

How to Structure a PPC Campaign in the Age of Automation via @sejournal, @siliconvallaeys

Frederick Vallaeys — Wed, 26 Feb 2020 15:45:10 +0000

Now that automation in paid search is much more prevalent, here are five considerations for an optimized PPC campaign structure.

The post How to Structure a PPC Campaign in the Age of Automation appeared first on Search Engine Journal.

3 Free Tools to Help Investigate & Fix PPC Account Performance Changes via @sejournal, @siliconvallaeys

Frederick Vallaeys — Wed, 18 Dec 2019 14:45:47 +0000

Learn how to investigate PPC account performance changes and what tools and scripts to use in the process.

The post 3 Free Tools to Help Investigate & Fix PPC Account Performance Changes appeared first on Search Engine Journal.

4 Ways Automation Can Supercharge Your Holiday PPC Campaigns via @sejournal, @siliconvallaeys

Frederick Vallaeys — Tue, 19 Nov 2019 13:45:39 +0000

Learn why and how you should use automation layering to protect your holiday PPC campaigns today.

The post 4 Ways Automation Can Supercharge Your Holiday PPC Campaigns appeared first on Search Engine Journal.

What Google SafeSearch Teaches Us About Doing Better PPC via @sejournal, @siliconvallaeys

Frederick Vallaeys — Wed, 23 Oct 2019 11:45:35 +0000

Discover how automation layering can help advertisers better manage PPC campaigns.

The post What Google SafeSearch Teaches Us About Doing Better PPC appeared first on Search Engine Journal.

4 Things That May Surprise You About Automated PPC Bidding via @sejournal, @siliconvallaeys

Frederick Vallaeys — Thu, 12 Sep 2019 12:45:33 +0000

Here are four important things to know about automated bid management that you may be unaware of.

The post 4 Things That May Surprise You About Automated PPC Bidding appeared first on Search Engine Journal.

Do These 3 Things Before Google Changes How Keyword Match Types Work via @sejournal, @siliconvallaeys

Frederick Vallaeys — Tue, 06 Aug 2019 12:45:17 +0000

Use these tips to take the best advantage of Google Ads' latest change on keyword match types.

The post Do These 3 Things Before Google Changes How Keyword Match Types Work appeared first on Search Engine Journal.

Why Last-Click Attribution Is Killing Your PPC Performance via @sejournal, @siliconvallaeys

Frederick Vallaeys — Thu, 11 Jul 2019 12:45:12 +0000

Last-click attribution might be killing your PPC performance. Here's what you can do about it.

The post Why Last-Click Attribution Is Killing Your PPC Performance appeared first on Search Engine Journal.

Google Ads Reports Can Now Be Downloaded in Sheets – Pros & Cons via @sejournal, @siliconvallaeys

Frederick Vallaeys — Thu, 09 May 2019 12:45:01 +0000

Google Ads now lets advertisers download reports directly into Google Sheets. Learn the pros and cons of this new integration.

The post Google Ads Reports Can Now Be Downloaded in Sheets – Pros & Cons appeared first on Search Engine Journal.