David Iwanow – Search Engine Journal SEO, Search Marketing News and Tutorials Sun, 21 Oct 2018 09:19:51 +0000 en-US hourly 1 Friends of Search 2015: Exclusive Insight From 6 Speakers via @sejournal, @davidiwanow /friends-of-search-2015-exclusive-insight-from-6-speakers/128803/ Wed, 08 Apr 2015 15:19:30 +0000 /friends-of-search-2015-exclusive-insight-from-6-speakers/128803/ The second edition of the Search Congress DDMA and IAB Netherlands, Friends of Search took 20 international speakers to Amsterdam.

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MajesticSEO Integrates with Twitter via @sejournal, @davidiwanow /majesticseo-integrates-twitter/94409/ /majesticseo-integrates-twitter/94409/#comments Thu, 03 Apr 2014 19:36:23 +0000 /majesticseo-integrates-twitter/94409/ The team at MajesticSEO have let it slip recently that they wanted to have some fun with Twitter and are working out how to better display useful details in a tweet. A quick disclosure: I’m part of the MajesticSEO Ambassador program and thought it was an interesting new feature worth sharing.   The Majestic team decided to start experimenting with Twitter Cards  by seeing what Majestic Site Explorer results they could display directly into your Twitter feed. From what I can tell, their team is the first software company to make use of Twitter cards to visualize their platform data on social […]

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Epic Friends of Search 2014 Conference Review via @sejournal, @davidiwanow /epic-friends-search-2014-conference-review/93323/ /epic-friends-search-2014-conference-review/93323/#comments Mon, 17 Mar 2014 18:46:06 +0000 /epic-friends-search-2014-conference-review/93323/ This has been my first post on SEJ since August 25, 2011 so I thought I should do something special.  That opportunity came last month when I was able to attend Friends of Search 2014 in Amsterdam, Netherlands, as a guest.  The event was perfect as I relocated to Amsterdam from Melbourne back in July 2013 and this international search event was just around corner and across a canal or two from my place.  The event is interesting as it’s actually a joint initiative between iab.nl and DDMA.nl and it had no traditional conference sponsorship. This means no company booths, sponsor […]

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AdWords Plays if You Can’t Beat Them Trademark Them! via @sejournal, @davidiwanow /adwords-plays-if-you-cant-beat-them-trademark-them/32508/ /adwords-plays-if-you-cant-beat-them-trademark-them/32508/#comments Thu, 25 Aug 2011 12:08:08 +0000 /adwords-plays-if-you-cant-beat-them-trademark-them/32508/ Google AdWords does offer some benefits for trademark owners in some regions, but also examine some work around's if you are facing these road blocks

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AdWords Top-vs-Side Segmentation insights via @sejournal, @davidiwanow /adwords-top-vs-side-segmentation-insights/31298/ /adwords-top-vs-side-segmentation-insights/31298/#comments Mon, 01 Aug 2011 12:30:23 +0000 /adwords-top-vs-side-segmentation-insights/31298/ The other advantage is that unlike a number of other AdWords filters Top-vs-Side segmentation allows you to drill down to Ad or Keyword level

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Facebook Ads Give a Little More via @sejournal, @davidiwanow /facebook-ads-give-a-little-more/30765/ /facebook-ads-give-a-little-more/30765/#comments Mon, 27 Jun 2011 14:00:23 +0000 /facebook-ads-give-a-little-more/30765/ Over the last year I have seen a big shift upwards in the average Facebook CPC bid price but almost as fast as they have increased Facebook have also improved their analytics and advertising platform to make it a more attractive platform to use for marketers. Facebook Ads have a unique product because of the captive audience but also due to the simplicity of their advertising products and consistency among it’s ads.  The first key point is that if you haven’t started testing and experimenting with Facebook Ads you are missing out! Why Use Facebook Ads? I have found an […]

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DFP Small Business Maximising your ROI via @sejournal, @davidiwanow /dfp-small-business-maximising-your-roi/28943/ /dfp-small-business-maximising-your-roi/28943/#comments Mon, 25 Apr 2011 12:00:26 +0000 /dfp-small-business-maximising-your-roi/28943/ This post seeks to touch on another free Google platform provided that seeks to reduce your reliance on just Google AdSense or Affiliate banners for publishers revenue and offers you some cool little features to maximise profits. The platform DFP Small Business just requires you to have a google AdSense account to get started and the ability to add a few javascript tags to your website and that’s where the fun starts. How does DFP Work? The first point to understand is that each space on your website is classed as an “ad unit” and the ads are controlled by […]

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Use the AdWords Dashboard via @sejournal, @davidiwanow /use-the-adwords-dashboard/28768/ /use-the-adwords-dashboard/28768/#comments Mon, 28 Mar 2011 14:00:06 +0000 /use-the-adwords-dashboard/28768/ While the new dashboard feature has been around for a about 2 months in most accounts it's likely that most people have failed to notice the update as their default tab is campaigns or they never bother to login to their AdWords account.

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Google AdWords Automated Simplicity via @sejournal, @davidiwanow /google-adwords-automated-simplicity/28151/ /google-adwords-automated-simplicity/28151/#comments Thu, 03 Mar 2011 13:43:06 +0000 /google-adwords-automated-simplicity/28151/ Automated Rules works by following rules you set including what part of your adwords campaign the rule applies to and what is the automatic action when preset requirements are reached.

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AdWords Negativity Grows to Lists via @sejournal, @davidiwanow /adwords-negativity-grows-to-lists/27405/ /adwords-negativity-grows-to-lists/27405/#comments Mon, 24 Jan 2011 14:10:45 +0000 /adwords-negativity-grows-to-lists/27405/ Lists are great and made even better when they are going to improve your AdWords campaign results and increase your ROI!

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Google Keyword Tool Mysteries via @sejournal, @davidiwanow /google-keyword-tool-mysteries/26487/ /google-keyword-tool-mysteries/26487/#comments Thu, 30 Dec 2010 13:00:01 +0000 /google-keyword-tool-mysteries/26487/ You need to cross-check your average CPC estimates when planning an AdWords campaign as using purely the Google KWT may result in a large variance in your actual campaign results

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Google Adwords Cost via @sejournal, @davidiwanow /google-adwords-cost/24536/ /google-adwords-cost/24536/#comments Mon, 22 Nov 2010 13:30:17 +0000 /google-adwords-cost/24536/ One of the theories I wanted to test was about using Google AdWords inbuilt bidding engine focusing on clicks versus focusing on conversions instead of a bid management package.

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Getting Smart with AdWords Re-Marketing via @sejournal, @davidiwanow /getting-smart-with-adwords-re-marketing/24539/ /getting-smart-with-adwords-re-marketing/24539/#comments Mon, 25 Oct 2010 20:11:36 +0000 /getting-smart-with-adwords-re-marketing/24539/ You get that feeling that your being stalked by that company but maybe its just remarketing code you activate when you visited their website last week

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Google Instant AdWords Trouble via @sejournal, @davidiwanow /google-instant-adwords-trouble/24043/ /google-instant-adwords-trouble/24043/#comments Tue, 14 Sep 2010 14:00:59 +0000 /google-instant-adwords-trouble/24043/ So Google rolls out Instant Search and there are screams and cries that SEO is Dead, but hello did anybody think about the impact on commercial side of search? The sponsored results or Google AdWords? Being that paid results are taking up more and more of the space on Google’s results page, you need to start to think about how this might be changing people’s search behaviours, traffic patterns and potentially opening up new opportunities for your business via AdWords. Plural Preferences? There also seems to be an early preference for the use of plural version as the top suggested result […]

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Testing External Factors for Quality Score via @sejournal, @davidiwanow /testing-external-factors-for-quality-score/23507/ Mon, 23 Aug 2010 13:00:18 +0000 /testing-external-factors-for-quality-score/23507/ Theory to encourage people to trial and test new factors they can control to get a better quality score and improve their AdWords campaigns ROI

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Google Places Police via @sejournal, @davidiwanow /google-places-police/22895/ /google-places-police/22895/#comments Mon, 26 Jul 2010 15:05:49 +0000 /google-places-police/22895/ Google has plans to dominate the search world but you are only welcome if you start paying for your local search traffic!

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YouTube Ads Are Cheapest Source of Traffic via @sejournal, @davidiwanow /youtube-channel-experiment/22322/ /youtube-channel-experiment/22322/#comments Tue, 29 Jun 2010 13:36:17 +0000 /youtube-channel-experiment/22322/ YouTube Channel and the initial findings are contained in this blog post. First step to setup a campaign is easy as much of your YouTube promoted videos campaign can be setup within the YouTube interface.   You will soon discover that the YouTube interface limits creativity and is slow to make updates and changes needed for a successful promotional campaign. The other problem is that the campaign summary is a cumulative total for all your promotions and doesn’t provide other information you need such as campaign notifications or first page bid prices that explain why your ads aren’t showing. YouTube Analysis? […]

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