David Harry – Search Engine Journal SEO, Search Marketing News and Tutorials Mon, 26 Apr 2021 14:15:02 +0000 en-US hourly 1 Google Search Patents 2020: The Mega-Post Roundup via @sejournal, @theGypsy /google-search-patents-2020-roundup/391462/ Thu, 07 Jan 2021 13:45:03 +0000 /google-search-patents-2020-roundup/391462/ Look through the list of Google patents throughout the year that passed. Here's the compilation of Search Patents of interest for 2020.

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Google Search Patent Update – December 18, 2020 via @sejournal, @theGypsy /google-search-patent-update-december-18-2020/390927/ Fri, 18 Dec 2020 18:25:49 +0000 /google-search-patent-update-december-18-2020/390927/ Google's recently awarded patents touch on interesting topics like knowledge panels, machine learning, and more. Read about them here.

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Two Latest Google Patents of Interest – November 6, 2020 via @sejournal, @theGypsy /two-latest-google-patents-of-interest-november-6-2020/386680/ Fri, 06 Nov 2020 12:45:30 +0000 /two-latest-google-patents-of-interest-november-6-2020/386680/ Here are some interesting Google Search-related patent updates from the past few weeks that are worth checking out.

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3 Latest Google Patents of Interest – October 13, 2020 via @sejournal, @theGypsy /google-patents-october-13-2020/384037/ Thu, 15 Oct 2020 11:45:07 +0000 /google-patents-october-13-2020/384037/ This week’s list of recently granted Google search patents covers vectors, entities, and paramaterless search queries.

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A Rundown of Google Patents from the First Half of 2020 via @sejournal, @theGypsy /google-patents-first-half-2020/383047/ Thu, 08 Oct 2020 11:45:22 +0000 /google-patents-first-half-2020/383047/ Here's a compilation of all the Google Search Patents of interest for the first six months of 2020.

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Latest Google Patents of Interest – March 11, 2020 via @sejournal, @theGypsy /latest-google-patents-of-interest-march-11-2020/354330/ Thu, 12 Mar 2020 12:45:53 +0000 /latest-google-patents-of-interest-march-11-2020/354330/ This week's Google patent update covers entity elements, knowledge cards, and even some aspects of no-click searching.

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Latest Google Patents of Interest – February 25, 2020 via @sejournal, @theGypsy /latest-google-patents-of-interest-february-25-2020/351612/ Thu, 27 Feb 2020 13:45:53 +0000 /latest-google-patents-of-interest-february-25-2020/351612/ Here are a few interesting Google patents that have been granted this week.

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Google Search Patent Update – February 18, 2020 via @sejournal, @theGypsy /google-search-patent-update-february-18-2020/349518/ Thu, 20 Feb 2020 13:45:13 +0000 /google-search-patent-update-february-18-2020/349518/ Check out some Google search-related patent updates including determining quality score for a content item, proactive virtual assistants, and more.

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Google Search Patent Update – January 29, 2020 via @sejournal, @theGypsy /google-search-patent-update-january-29-2020/345854/ Thu, 30 Jan 2020 10:45:58 +0000 /google-search-patent-update-january-29-2020/345854/ Here are a few interesting Google patents that recently have been granted.

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Understanding the Role of a Technical SEO Audit via @sejournal, @theGypsy /technical-seo-audit-role/342797/ Thu, 16 Jan 2020 14:45:07 +0000 /technical-seo-audit-role/342797/ Know and understand the key components, best tools, and the right mindset required to effectively do a technical SEO audit.

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What Is Forensic SEO? via @sejournal, @theGypsy /what-is-forensic-seo/326595/ Tue, 24 Sep 2019 13:45:37 +0000 /what-is-forensic-seo/326595/ Forensic SEO may be a term that's used a lot, but what exactly is it? Find out in this post.

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Google Social Search; the Lost Update via @sejournal, @theGypsy /google-social-search-the-lost-update/30891/ /google-social-search-the-lost-update/30891/#comments Tue, 05 Jul 2011 14:30:38 +0000 /google-social-search-the-lost-update/30891/ Can you imagine there being a change at Google that pre-dates Panda, (and subsequent incarnations) the +1 button, the attribution algo updates and few if any in the SEO world had noticed? I mean, it makes one helluva trivia question don’t it? Not as much fun as; What does Archie comics have to do with the early history of search. But it’s fascinating none-the-less. Hey gang… long time no chat! Dave here… long lost SEJ writer and all around search geek. Can we talk or what? February 17th 2011; the day it all changed First off, those of you familiar […]

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Would you report a competitor to Google? via @sejournal, @theGypsy /would-you-report-a-competitor-to-google/28115/ /would-you-report-a-competitor-to-google/28115/#comments Thu, 24 Feb 2011 14:34:28 +0000 /would-you-report-a-competitor-to-google/28115/ I was recently involved with an interesting situation with (yet another) large brand falling out of the good graces with Google. For those playing along at home, this time it was Overstock.com (via the WSJ) walking the path that J.C Penney and Forbes had before it in previous weeks. Fun stuff all around. Borne from some conversations with my peeps at the SEO Dojo, I got to thinking about these recent ‘outings’ and how SEOs that I know feel about them. We shall have a look at the two main camps I’ve seen and then you can tell ME what […]

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Paid Links V Content Programs via @sejournal, @theGypsy /paid-links-v-content-programs/27483/ /paid-links-v-content-programs/27483/#comments Thu, 27 Jan 2011 14:39:24 +0000 /paid-links-v-content-programs/27483/ It all about feeding the Beast! If there’s one topic that is as alive today as it was in year past, it’s paid links. Are paid links bad? What are the ethics? Are they worth it? On and on. But I rarely hear talk some of the more important aspects when looking at them from a resource perspective. First things first, there is rarely anything that doesn’t qualify as a paid link (technically). If you’re simply buying them outright or creating content/resources to get them or just a mommy blogger that networks; there is an associated cost. Sure, we’re being […]

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Google wants to know all about YOU via @sejournal, @theGypsy /google-wants-to-know-all-about-you/25914/ /google-wants-to-know-all-about-you/25914/#comments Thu, 25 Nov 2010 15:03:18 +0000 /google-wants-to-know-all-about-you/25914/ Convenience or Conspiracy? You Decide. What once started as a convenience for users has, over time, started to sound more like some Orwellian nightmare stalking us at our every turn. When this all began search was relatively sterile and innocuous. We type in a few words and get back a bunch of blue links… 10 of them at a time. But that wasn’t enough. Google wanted to know us even better. Coddle and direct us to what we really want. So what’s the big deal? Well, could be nothing. Or it could be a rather problematic trend among the sinews […]

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Bing looks at phrases for ranking analysis via @sejournal, @theGypsy /bing-looks-at-phrases-for-ranking-analysis/25454/ /bing-looks-at-phrases-for-ranking-analysis/25454/#comments Thu, 28 Oct 2010 14:00:54 +0000 /bing-looks-at-phrases-for-ranking-analysis/25454/ When it comes to semantic analysis and how search engines deal with text, there has been a lot of theories thrown about the last while. From our long past in LSI snake-oil, to the more recent LDA fiasco, it seems SEOs are trying to get their collective heads around it. Back in May, here on SEJ, (ooo look! I’m lyrical) I was discussing this very thing (semantic analysis) with the post; Understanding Semantic Search and SEO. What’s important to remember is that there are many ways a search engine might analyze your content. And today we’re going to look at another […]

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Time for another look at TrustRank concepts via @sejournal, @theGypsy /time-for-another-look-at-trustrank-concepts/23691/ /time-for-another-look-at-trustrank-concepts/23691/#comments Thu, 26 Aug 2010 20:37:18 +0000 /time-for-another-look-at-trustrank-concepts/23691/ How well do you know your neighbours There is a concept that folks don’t really seem to talk about as much as they once did and I think it is time we did. And that is; TrustRank. What is it? Well, essentially it is the concepts surrounding inter-linkage of different websites. If we take it to the simplest level it goes something like this; Generally good websites link to other good websites and bad websites do the same This was, in many ways, one way to gauge authority and combat spam. Theory goes that a quality website isn’t going to […]

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Google dynamic linking via @sejournal, @theGypsy /google-dynamic-linking/23018/ /google-dynamic-linking/23018/#comments Thu, 29 Jul 2010 16:18:36 +0000 /google-dynamic-linking/23018/ One strange and creepy patent Imagine if you had a program that would automatically go through the posts on your site/blog and automatically find concepts and dynamically add links to related documents from the web. Now let’s go further and have that program track the people reading your page and by looking at their history and implicit past actions, ensure the links were tailored to each person reading said content. Wouldn’t that be freakin awesome? Now imagine if Google wanted to do that. Not so cool anymore is it? Lol. That’s precisely what was proposed in a recent patent awarded […]

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Adapting SEO for Personalized Search via @sejournal, @theGypsy /adapting-seo-for-personalized-search/22207/ /adapting-seo-for-personalized-search/22207/#comments Thu, 24 Jun 2010 13:15:55 +0000 /adapting-seo-for-personalized-search/22207/ If there’s one thing that’s made me borderline OCD (happy now Michael?) would be the world of personalized search. Probably more so, behavioural data, is an area (both explicit and implicit) that seems to be part of any likely evolution of search engines (and by extension SEO). Now, I am not alone in this. The folks at Google have also been more than a little motivated as well. Or as Marissa Mayer said a while back, “(…) what we really want to do is search it as each individual user sees the web”. I mean, think of that for a […]

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Understanding Semantic Search and SEO via @sejournal, @theGypsy /understanding-semantic-search-and-seo/21134/ /understanding-semantic-search-and-seo/21134/#comments Thu, 27 May 2010 13:34:08 +0000 /understanding-semantic-search-and-seo/21134/ A framework for semantic analytic centric content Regardless of what I’ve said about the whole ‘LSI’ and Google crap in the past, one things worth bearing in mind is that all modern search engines do semantic analysis to one extent or another. It may be phrase based, using PLSA, HTTM or a hybrid. That part is really inconsequential. That is important is that we can take heart in the fact that content that is semantically flexible will do a better job of targeting the page in question. First off, some common concepts worth looking at; semantic search is NOT semantic […]

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