The U.S. Department of Justice files its second antitrust lawsuit against Google. This time, they’re suing over ad tech monopoly allegations.
Brooke serves as the Leader of Digital Marketing at Smith Micro Software, with over 9 years of experience. She helps the business grow their digital strategies using tactics from paid search, social media, and programmatic marketing. With her experience and passion in analytics, strategic planning and everything digital, she helps create relevant customer experience strategies at every stage of the user funnel.
Previously, she’s held positions at NordicClick Interactive agency (4.5 years) as the Senior Director of Digital Strategy, and an in-house E-Commerce PPC Specialist/Analyst for Invitations by Dawn, Inc. (4.5 years).
Brooke has been featured in the Journal of Digital & Social Media Marketing, spoken at several industry conferences and events including SMX, PubCon Pro and MnSearch, contributed to NordicClick’s 2018 US Search Award for “Best Use of Video in a Search Campaign”, shortlisted for her client strategy shortlisted for two 2019 US Search Awards, and most recently won the “Best Use Of Search – B2B” award in 2021 for her client strategy at NordicClick.
When not working, you can find her enjoying a round of golf, catching up on the latest episodes of Law & Order SVU or completing never-ending house renovations.
Google is updating one of its existing auto-applied recommendations policies, and advertisers aren’t happy. Read on to understand how this affects you.
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After receiving consumer pushback from raising its subscription prices, Netflix rolled out its newest tier: Basic with Ads, in November 2022.
Google hosted its 3rd annual Search On event on September 28th. The event announced numerous Search updates revolving around these key areas: Visualization Personalization Sustainability...
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Programmatic advertising refers to the use of automated technology and algorithms for media buying in real-time. Discover how you can use it to your advantage.
From goal setting to communication skills to technical skills, LinkedIn announced its top 20 learning courses are free until August 31, 2022.
Let’s take a closer look at puffery in advertising and the hows and whys it can harm your brand.