Optmyzr
I’m Ashwin Balakrishnan, head of marketing at Optmyzr where we develop tools that let advertisers and agencies retain control of campaigns, maximize ad spend value, and recover time.
Throughout my career, I’ve worked on integrated campaigns to sell consumer goods, software, healthcare, technology, and real estate. While I currently serve the PPC community in my role at Optmyzr, I’m a copywriter and content marketer at heart with a one-track mind for revenue.
In 2021, I organized Optmyzr’s first UnLevel virtual conference as a learning resource for automation layering – the use of advertiser-side automation to work more effectively with ad platform automation. And I’m always looking for new ways to help search marketers.
While Google still doesn’t show you which ad showed for a search term, structure your PPC campaigns and try 3 RSA experiments you can run.
Whether you’re new to PPC or not, agency or in-house, here are 5 insightful lessons you’ll need to adapt as a B2B growth marketer.
What do you need to know to be a successful PPC marketer in the age of automation?
Not sure what to do about low-performing landing pages? Here are two simple campaign metrics that can help you categorize and improve any landing page.
