Ashley Segura (Ward)

VP of Operations at TopHatRank
VIP Contributor

Ashley Segura (Ward)

VP of Operations at TopHatRank

About

Ashley is an international speaker and VP of Operations at TopHatRank, an SEO and social media marketing agency. She has worked extensively both in-house and with multiple agencies helping clients grow their businesses online.
Speaking both internationally and throughout the US, Ashley regularly teaches digital marketing workshops and speaks at industry conferences like Pubcon, BrightonSEO, SearchLove, Digital Summit, Retail Global, and the prestigious SMS Sydney.
Ashley has also co-authored the best-selling book “The Better Business Book V.2” and is a contributing writer to industry blogs such as Search Engine Journal and AuthorityLabs.

With over 7 years of experience in the digital marketing industry and a journalism/PR background, Ashley brings tons of first hand experience to marketers and business owners around the world.

I am awesome at

Social Media, Content Marketing, Blogging, Entrepreneurism

Favorite Tools

SEMRush, DeepCrawl, Yoast, Unbounce, HARO, PicMonkey, Agora Pulse, Bit.ly, Buffer, BuzzSumo, Canva, Hootsuite, Meet Edgar, Slideshare, Sprout Social, Mailchimp, Google docs, Trello

11 Tips For Promoting Your Local Business On Instagram
Instagram · Local Search

11 Tips For Promoting Your Local Business On Instagram

11 Tips For Promoting Your Local Business On Instagram

In this guide, you’ll learn 11 tips that you can use on Instagram to reach a wider audience, promote your local business, and generate engagement.

  • 56K Reads
7 Major Stressors For Digital Marketers & How To Deal
Careers · Digital Strategy

7 Major Stressors For Digital Marketers & How To Deal

7 Major Stressors For Digital Marketers & How To Deal

Here are seven of the biggest causes of stress for digital marketers and helpful tips to bring the zen back to your worklife.

  • 27K Reads
How To Do A Content Audit: The Ultimate Checklist
SEO

How To Do A Content Audit: The Ultimate Checklist

How To Do A Content Audit: The Ultimate Checklist

Knowing how the content you’ve published performs will help you gauge what kind of content you need to create in the future.

  • 52K Reads
The Ultimate Web Content Writing Checklist for SEO 
Content · SEO

The Ultimate Web Content Writing Checklist for SEO 

The Ultimate Web Content Writing Checklist for SEO 

Find tips on reader experience, SEO-friendliness, and content quality. Plus, use these pre-publishing checklists for the best SEO content writing possible.

  • 29K Reads
5 Clever Ways Brands Are Using Instagram Live
Digital Experience · Instagram

5 Clever Ways Brands Are Using Instagram Live

5 Clever Ways Brands Are Using Instagram Live

Instagram Live enables you to connect with brands and influencers in real-time. Here are strategic tips and best practices you need to know.

  • 4.7K Reads
How to up Your Facebook Marketing Game Using Facebook Groups
Facebook

How to up Your Facebook Marketing Game Using Facebook Groups

How to up Your Facebook Marketing Game Using Facebook Groups

Businesses can maximize their marketing efforts by branded Facebook groups. Here’s everything you need to make the most of this feature.

  • 5.2K Reads
What Is Great Content? The 6 Standards of Content Greatness
Content

What Is Great Content? The 6 Standards of Content Greatness

What Is Great Content? The 6 Standards of Content Greatness

Before you hit publish, give your content a thorough review to make sure it meets these standards of content greatness. 

  • 9.3K Reads
The Top 15 Tools for Managing Social Media Accounts
Social Media · Tools

The Top 15 Tools for Managing Social Media Accounts

The Top 15 Tools for Managing Social Media Accounts

Here are the top 15 must-try tools that can help you manage your social media accounts efficiently.

  • 95K Reads
How to Advertise on LinkedIn: A Beginner’s Guide
Digital Advertising · LinkedIn

How to Advertise on LinkedIn: A Beginner’s Guide

How to Advertise on LinkedIn: A Beginner’s Guide

Read this guide to learn how you can make the most of LinkedIn advertising.

  • 29K Reads
International Content Marketing: How to Create a Global Strategy
Content · International Search

International Content Marketing: How to Create a Global Strategy

International Content Marketing: How to Create a Global Strategy

Here are some key components of a successful international content marketing strategy.

  • 5.6K Reads
Creative Ideas to Work with Influencers this Holiday
Social Media

Creative Ideas to Work with Influencers this Holiday

Creative Ideas to Work with Influencers this Holiday

Here are some excellent ways to work with influencers and stay top-of-mind when the holidays roll around.

  • 1.6K Reads
Want to Rank #1? 6 Tips to Create SEO-Friendly Content
Content · SEO

Want to Rank #1? 6 Tips to Create SEO-Friendly Content

Want to Rank #1? 6 Tips to Create SEO-Friendly Content

Ready to create content that has the potential to rank #1? Here’s how to create that SEO-friendly content.

  • 12K Reads
How to Prepare for 5 Changes Coming to Facebook Messenger
Facebook

How to Prepare for 5 Changes Coming to Facebook Messenger

How to Prepare for 5 Changes Coming to Facebook Messenger

Here are five big changes coming to Facebook Messenger and how we can begin preparing and strategizing for these updates.

  • 32K Reads
How to Slow Down While Getting It All Done
Friday Focus

How to Slow Down While Getting It All Done

How to Slow Down While Getting It All Done

Here’s how one agency owner survived the most chaotic, emotion-filled time of her life – and the life lessons learned.

  • 1.3K Reads
10 Reasons Why You Need to Add Podcasts to Your Content Strategy
Content

10 Reasons Why You Need to Add Podcasts to Your Content Strategy

10 Reasons Why You Need to Add Podcasts to Your Content Strategy

Here are 10 reasons why podcasts are the perfect addition to any existing content strategy.

  • 18K Reads
How to Prepare for the Boom of Instagram Local Business Profile Pages
Instagram · Local Search

How to Prepare for the Boom of Instagram Local Business Profile Pages

How to Prepare for the Boom of Instagram Local Business Profile Pages

Here’s what you can do to prepare for the full rollout of Instagram local business profile pages.

  • 8.1K Reads
Should I Outsource My Social Media? 6 Questions to Ask Yourself
Careers · Social Media

Should I Outsource My Social Media? 6 Questions to Ask Yourself

Should I Outsource My Social Media? 6 Questions to Ask Yourself

Not sure whether you want to pay to outsource your social media marketing? Then ask yourself the following six questions.

  • 8.4K Reads
3 Content Optimization Tips for Voice Search Success
Mobile SEO

3 Content Optimization Tips for Voice Search Success

3 Content Optimization Tips for Voice Search Success

Read on to learn three ways how to optimize your content for voice search.

  • 4.5K Reads
How to Measure the ROI of Your Social Media Marketing Efforts
Marketing Analytics · Social Media

How to Measure the ROI of Your Social Media Marketing Efforts

How to Measure the ROI of Your Social Media Marketing Efforts

This five-step guide will help you find out if your social media efforts are producing ROI.

  • 8.0K Reads
Need Content? Ask Your Customers These 6 Great Questions
Content

Need Content? Ask Your Customers These 6 Great Questions

Need Content? Ask Your Customers These 6 Great Questions

Ask your customers and potential customers these questions to uncover great new content ideas.

  • 4.8K Reads
The Fundamentals of Influencer Marketing
Content · Social Media

The Fundamentals of Influencer Marketing

The Fundamentals of Influencer Marketing

Better understand why, how, when, and where you should attempt influencer marketing in this guide.

  • 6.9K Reads
8 Data-Driven Tips for Achieving E-Commerce Success
SEO · PPC

8 Data-Driven Tips for Achieving E-Commerce Success

8 Data-Driven Tips for Achieving E-Commerce Success

Here are eight actionable marketing tips to boost your e-commerce business growth.

  • 5.4K Reads
Content KPIs: Are You Measuring Your Content Correctly?
Content · Marketing Analytics

Content KPIs: Are You Measuring Your Content Correctly?

Content KPIs: Are You Measuring Your Content Correctly?

Here are some of the top content KPIs that you can use on your blog posts, podcasts, case studies and webinars.

  • 4.7K Reads
6 Hacks That Will Improve Your Facebook Ads
Facebook

6 Hacks That Will Improve Your Facebook Ads

6 Hacks That Will Improve Your Facebook Ads

These six Facebook ad hacks will help you create more engaging ads that convert like crazy.

  • 5.8K Reads