Andy Betts, Author at Search Engine Journal https://www.searchenginejournal.com SEO, Search Marketing News and Tutorials Wed, 25 May 2022 12:29:22 +0000 en-US hourly 1 10 Content Marketing Trends To Watch In 2022 [Infographic] via @sejournal, @andybetts1 https://www.searchenginejournal.com/content-marketing-trends-2022/428673/ Fri, 03 Dec 2021 14:45:18 +0000 https://www.searchenginejournal.com/content-marketing-trends-2022/428673/ Discover the trends driving changes in consumer behavior and how to apply them to your content marketing strategy in 2022.

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What Is a Lead Magnet & 10 Examples You Can Use Now via @sejournal, @andybetts1 https://www.searchenginejournal.com/lead-magnet-examples/265245/ Mon, 26 Jul 2021 11:40:51 +0000 https://www.searchenginejournal.com/lead-magnet-examples/265245/ Discover what makes an effective lead magnet and learn how they can attract and convert prospects to boost your online sales.

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How to Boost Shared Value with Integrated vs. Siloed Marketing via @sejournal, @andybetts1 https://www.searchenginejournal.com/siloed-vs-integrated-marketing/397571/ Fri, 05 Mar 2021 13:45:16 +0000 https://www.searchenginejournal.com/siloed-vs-integrated-marketing/397571/ Siloed marketing communications used to be the norm for enterprise brands, but it's time for an integrated approach. Here's what you need to know.

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The Future of Enterprise Search: Visual, Voice & Vertical via @sejournal, @andybetts1 https://www.searchenginejournal.com/enterprise-seo/visual-voice-vertical/ Fri, 30 Oct 2020 13:45:08 +0000 https://www.searchenginejournal.com/enterprise-seo/visual-voice-vertical/ Here's how and why brands should focus on visual, voice, and vertical search when setting up a long-term enterprise SEO strategy.

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Measuring SEO Value Beyond Rank & File: How to Attribute Content Value via @sejournal, @andybetts1 https://www.searchenginejournal.com/attribute-content-value/372217/ Thu, 18 Jun 2020 14:00:53 +0000 https://www.searchenginejournal.com/attribute-content-value/372217/ The value of content shouldn't be measured by SEO metrics only. Learn why and how you should look at content from a customer-centric perspective.

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How to Use Pull Marketing & Knowing When to Push via @sejournal, @andybetts1 https://www.searchenginejournal.com/pull-marketing/359982/ Thu, 09 Apr 2020 13:45:28 +0000 https://www.searchenginejournal.com/pull-marketing/359982/ Discover what pull marketing is, when to utilize it, and a few examples of pull marketing content to use.

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Real-Time Insight & Real-Time Action in SEO: How Automation Bridges the Gap via @sejournal, @andybetts1 https://www.searchenginejournal.com/automation-real-time-insight-action-seo/331285/ Tue, 29 Oct 2019 12:45:21 +0000 https://www.searchenginejournal.com/automation-real-time-insight-action-seo/331285/ Learn how you can achieve maximum impact with real-time research and the intelligent automation of labor-intensive SEO tasks.

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The Business of Enterprise SEO: Mastering People, Process & Platforms via @sejournal, @andybetts1 https://www.searchenginejournal.com/the-business-of-enterprise-seo-mastering-people-process-platforms/317401/ Tue, 23 Jul 2019 13:45:25 +0000 https://www.searchenginejournal.com/the-business-of-enterprise-seo-mastering-people-process-platforms/317401/ Here's how to outperform the competition in three key areas – people, process, and platforms – to improve your enterprise SEO performance.

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Real-Time SEO: The Future of Research, Insights & Rank Data via @sejournal, @andybetts1 https://www.searchenginejournal.com/real-time-seo/308353/ Tue, 28 May 2019 12:45:05 +0000 https://www.searchenginejournal.com/real-time-seo/308353/ Here's why using real-time SEO insights is key to optimizing for consumers and driving cross-channel digital revenue.

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Technical SEO Is a Necessity, Not an Option via @sejournal, @andybetts1 https://www.searchenginejournal.com/technical-seo/technical-necessity/ Thu, 11 Apr 2019 02:58:02 +0000 https://www.searchenginejournal.com/technical-seo/technical-necessity/ Technical SEO is the foundation upon which any successful strategy is built. Here's why technical SEO is so important.

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The Role of Psychology in SEO: Extended Symbiotic Intelligence via @sejournal, @andybetts1 https://www.searchenginejournal.com/psychology-seo/295297/ Wed, 27 Feb 2019 13:30:35 +0000 https://www.searchenginejournal.com/psychology-seo/295297/ Here are seven areas of SEO where you can use psychology.

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12 Tips to Help You Thrive in Voice, Visual & Vertical Search via @sejournal, @andybetts1 https://www.searchenginejournal.com/voice-visual-vertical-search-marketing-insights/282935/ Mon, 17 Dec 2018 14:45:00 +0000 https://www.searchenginejournal.com/voice-visual-vertical-search-marketing-insights/282935/ These technical SEO and content marketing tips will help you connect with your audience across voice, visual, and vertical search.

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Communicating Search to the C-Suite: From Rank to Revenue via @sejournal, @andybetts1 https://www.searchenginejournal.com/communicating-search-to-the-c-suite-from-rank-to-revenue/265449/ Thu, 16 Aug 2018 12:45:27 +0000 https://www.searchenginejournal.com/communicating-search-to-the-c-suite-from-rank-to-revenue/265449/ Here's how to communicate the value of SEO to the C-suite and thrive in search marketing today.

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AI, Content & Search: 5 Macro Market Trends for Micro Marketing via @sejournal, @andybetts1 https://www.searchenginejournal.com/ai-content-search-macro-market-trends-micro-marketing/241701/ Mon, 12 Mar 2018 14:00:04 +0000 https://www.searchenginejournal.com/ai-content-search-macro-market-trends-micro-marketing/241701/ Here are five trends and opportunities in AI, search, and content marketing you should take advantage of.

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