Andy Betts

VIP Contributor

Andy Betts

About

Andy Betts is a chief marketer, consultant and digital hybrid with more than 20 years of experience in search, content and marketing technology - working across London, Europe, New York, and San Francisco. He works as a global adviser and consultant for start-ups, agencies, and many Fortune 500 companies. He spends considerable time working in search, content and digital communities on strategic marketing, search, content and public relations. Andy has worked in search and marketing technology markets for over 20 years and has worked with all major search publications, has appeared in Forbes and the NYT and writes (and reports) regularly for many wider marketing publications.

10 Content Marketing Trends To Watch In 2022 [Infographic]
Content · Content Trends

10 Content Marketing Trends To Watch In 2022 [Infographic]

10 Content Marketing Trends To Watch In 2022 [Infographic]

Discover the trends driving changes in consumer behavior and how to apply them to your content marketing strategy in 2022.

  • 30K Reads
What Is a Lead Magnet & 10 Examples You Can Use Now
Content

What Is a Lead Magnet & 10 Examples You Can Use Now

What Is a Lead Magnet & 10 Examples You Can Use Now

Discover what makes an effective lead magnet and learn how they can attract and convert prospects to boost your online sales.

  • 56K Reads
How to Boost Shared Value with Integrated vs. Siloed Marketing
Enterprise SEO

How to Boost Shared Value with Integrated vs. Siloed Marketing

How to Boost Shared Value with Integrated vs. Siloed Marketing

Siloed marketing communications used to be the norm for enterprise brands, but it’s time for an integrated approach. Here’s what you need to know.

  • 790 Reads
The Future of Enterprise Search: Visual, Voice & Vertical
Enterprise SEO

The Future of Enterprise Search: Visual, Voice & Vertical

The Future of Enterprise Search: Visual, Voice & Vertical

Here’s how and why brands should focus on visual, voice, and vertical search when setting up a long-term enterprise SEO strategy.

  • 8.9K Reads
Measuring SEO Value Beyond Rank & File: How to Attribute Content Value
Content · Marketing Analytics

Measuring SEO Value Beyond Rank & File: How to Attribute Content Value

Measuring SEO Value Beyond Rank & File: How to Attribute Content Value

The value of content shouldn’t be measured by SEO metrics only. Learn why and how you should look at content from a customer-centric perspective.

  • 2.8K Reads
How to Use Pull Marketing & Knowing When to Push
Content · Digital Experience

How to Use Pull Marketing & Knowing When to Push

How to Use Pull Marketing & Knowing When to Push

Discover what pull marketing is, when to utilize it, and a few examples of pull marketing content to use.

  • 2.6K Reads
Real-Time Insight & Real-Time Action in SEO: How Automation Bridges the Gap
SEO · Tools

Real-Time Insight & Real-Time Action in SEO: How Automation Bridges the Gap

Real-Time Insight & Real-Time Action in SEO: How Automation Bridges the Gap

Learn how you can achieve maximum impact with real-time research and the intelligent automation of labor-intensive SEO tasks.

  • 2.8K Reads
The Business of Enterprise SEO: Mastering People, Process & Platforms
SEO

The Business of Enterprise SEO: Mastering People, Process & Platforms

The Business of Enterprise SEO: Mastering People, Process & Platforms

Here’s how to outperform the competition in three key areas – people, process, and platforms – to improve your enterprise SEO performance.

  • 3.4K Reads
Real-Time SEO: The Future of Research, Insights & Rank Data
Marketing Analytics · SEO

Real-Time SEO: The Future of Research, Insights & Rank Data

Real-Time SEO: The Future of Research, Insights & Rank Data

Here’s why using real-time SEO insights is key to optimizing for consumers and driving cross-channel digital revenue.

  • 4.9K Reads
Technical SEO Is a Necessity, Not an Option
SEO

Technical SEO Is a Necessity, Not an Option

Technical SEO Is a Necessity, Not an Option

Technical SEO is the foundation upon which any successful strategy is built. Here’s why technical SEO is so important.

  • 25K Reads
The Role of Psychology in SEO: Extended Symbiotic Intelligence
SEO

The Role of Psychology in SEO: Extended Symbiotic Intelligence

The Role of Psychology in SEO: Extended Symbiotic Intelligence

Here are seven areas of SEO where you can use psychology.

  • 7.7K Reads
12 Tips to Help You Thrive in Voice, Visual & Vertical Search
Content · SEO

12 Tips to Help You Thrive in Voice, Visual & Vertical Search

12 Tips to Help You Thrive in Voice, Visual & Vertical Search

These technical SEO and content marketing tips will help you connect with your audience across voice, visual, and vertical search.

  • 3.1K Reads
Communicating Search to the C-Suite: From Rank to Revenue
Careers · SEO

Communicating Search to the C-Suite: From Rank to Revenue

Communicating Search to the C-Suite: From Rank to Revenue

Here’s how to communicate the value of SEO to the C-suite and thrive in search marketing today.

  • 1.9K Reads
AI, Content & Search: 5 Macro Market Trends for Micro Marketing
Content · SEO

AI, Content & Search: 5 Macro Market Trends for Micro Marketing

AI, Content & Search: 5 Macro Market Trends for Micro Marketing

Here are five trends and opportunities in AI, search, and content marketing you should take advantage of.

  • 3.0K Reads