The top four ways you need to change your thinking to justify marketing budget and resources in turbulent times.
Going all-in on rapid growth is not the most secure GTM strategy in this "next normal" world.Anand Thaker | Jul 3, 2023 at 10:33 am ET
DI is a framework for marketing and other business teams to make impactful decisions in an increasingly complex world.Anand Thaker | Apr 19, 2023 at 2:20 pm ET
Moving technology beyond the acquisition of data to driving strategy - and not getting lost in tactics-only thinking - are key challenges we face in the coming year.Anand Thaker | Oct 1, 2019 at 3:42 pm ET
As companies leave CMO positions unfilled, an evolution of how brands do business with consumers is underway. How brands respond gives us insight into their long-term growth strategy.Anand Thaker | Sep 3, 2019 at 12:02 pm ET
To win in the next few years, attracting top talent, collaboration and Intelligence to leverage the martech stack will be vital for success. Empowering people will elevate brands.Anand Thaker | Mar 13, 2019 at 8:00 am ET