Amy Bishop – Search Engine Journal SEO, Search Marketing News and Tutorials Mon, 27 Sep 2021 12:18:33 +0000 en-US hourly 1 Microsoft Advertising Launches Open Beta for Credit Card Ads via @sejournal, @hoffman8 /microsoft-advertising-launches-open-beta-for-credit-card-ads/419828/ Tue, 28 Sep 2021 11:00:32 +0000 /microsoft-advertising-launches-open-beta-for-credit-card-ads/419828/ Microsoft Advertising has announced a new ad unit called Credit Card ads. Here's what they are and how you can get started!

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Google Ads to Rollout New Advertiser Pages With a Focus on Transparency via @sejournal, @hoffman8 /google-ads-to-rollout-new-advertiser-pages-with-a-focus-on-transparency/420894/ Fri, 24 Sep 2021 03:30:51 +0000 /google-ads-to-rollout-new-advertiser-pages-with-a-focus-on-transparency/420894/ Google Ads is increasing transparency by providing users more background on verified advertisers. Here's what you need to know!

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Google Updates Keyword Matching Processes for Phrase & Broad Match via @sejournal, @hoffman8 /google-updates-keyword-matching-processes-for-phrase-broad-match/420849/ Thu, 23 Sep 2021 18:58:58 +0000 /google-updates-keyword-matching-processes-for-phrase-broad-match/420849/ Google Ads has announced updates to the way that queries are matched to keywords. Here's what advertisers need to know!

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Google Announces “Things to Do” Free Listing & Ad Unit via @sejournal, @hoffman8 /google-announces-things-to-do-free-listing-ad-unit/420712/ Wed, 22 Sep 2021 16:22:01 +0000 /google-announces-things-to-do-free-listing-ad-unit/420712/ Google has announced a new listing for attractions, tours, and activities. Learn what they are, what they look like & how to get started!

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Google Consolidates Smart Display & Standard Display Campaign Creation via @sejournal, @hoffman8 /google-consolidates-smart-display-standard-display-campaign-creation/419957/ Wed, 15 Sep 2021 16:30:41 +0000 /google-consolidates-smart-display-standard-display-campaign-creation/419957/ Google is combining Smart display and Standard display campaigns within one campaign type. Here's what you need to know!

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Microsoft Ads Announces Plans to Move to New Feedback Platform via @sejournal, @hoffman8 /microsoft-ads-announces-plans-to-move-to-new-feedback-platform/419434/ Mon, 13 Sep 2021 11:00:21 +0000 /microsoft-ads-announces-plans-to-move-to-new-feedback-platform/419434/ Microsoft plans to move to a new feedback platform in October. Here's what advertisers need to know!

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Google to Begin Sharing More Search Term Data With Advertisers via @sejournal, @hoffman8 /google-to-begin-sharing-more-search-term-data-with-advertisers/419065/ Thu, 09 Sep 2021 15:00:22 +0000 /google-to-begin-sharing-more-search-term-data-with-advertisers/419065/ Google will share more query data with advertisers moving forward while removing older search term data. Here's what advertisers should know!

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Microsoft Advertising Announces September Product Releases & Updates via @sejournal, @hoffman8 /microsoft-advertising-announces-september-product-releases-updates/418799/ Tue, 07 Sep 2021 11:00:34 +0000 /microsoft-advertising-announces-september-product-releases-updates/418799/ Today, Microsoft Advertising announced its September product releases and updates. Here’s what advertisers need to know!

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Advertisers React to Google’s Decision to Sunset Expanded Text Ad Creation via @sejournal, @hoffman8 /advertisers-react-to-googles-decision-to-sunset-expanded-text-ad-creation/418568/ Fri, 03 Sep 2021 15:23:19 +0000 /advertisers-react-to-googles-decision-to-sunset-expanded-text-ad-creation/418568/ Advertisers share their reactions to the news that Google Ads will sunset Expanded Text Ad creation & share tips on what to do now!

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Google Plans to Sunset Expanded Text Ads: Here’s What Advertisers Can Do via @sejournal, @hoffman8 /google-plans-to-sunset-expanded-text-ads-heres-what-advertisers-can-do/418105/ Tue, 31 Aug 2021 19:40:15 +0000 /google-plans-to-sunset-expanded-text-ads-heres-what-advertisers-can-do/418105/ Google has announced that ETAs will no longer be able to be created after June 2022. Here's how advertisers should prepare.

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Google Ads Includes Impression Share Data in Custom Columns via @sejournal, @hoffman8 /google-ads-includes-impression-share-data-in-custom-columns/417068/ Sat, 21 Aug 2021 15:26:00 +0000 /google-ads-includes-impression-share-data-in-custom-columns/417068/ Google Ads has announced that some impression share metrics will now be available for use within custom columns. Learn more!

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Google Ad’s New Conversion Value Rules: What They Are & How to Use Them via @sejournal, @hoffman8 /google-ads-new-conversion-value-rules-what-they-are-how-to-use-them/416943/ Thu, 19 Aug 2021 21:51:28 +0000 /google-ads-new-conversion-value-rules-what-they-are-how-to-use-them/416943/ Google created more control for advertisers with new conversion value rules. Here's what they are, why they're useful, & how to implement them!

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Facebook Ads Invests in Privacy Research With Goal of Improving Tracking via @sejournal, @hoffman8 /facebook-ads-invests-in-privacy-research-with-goal-of-improving-tracking/416184/ Fri, 13 Aug 2021 13:00:36 +0000 /facebook-ads-invests-in-privacy-research-with-goal-of-improving-tracking/416184/ Facebook is working with academic institutions, global organizations & developers to improve options for privacy-first tracking. Learn more!

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Facebook Ads Announces Updates to Targeting Minors, Instagram Shop Ads, & More via @sejournal, @hoffman8 /facebook-ads-updates/416179/ Thu, 12 Aug 2021 15:53:40 +0000 /facebook-ads-updates/416179/ Facebook is updating the way that minors can be targeted, testing ad placements, and releasing a new tool for advertisers. Learn more!

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Google Ads Editor Rolls Out New Features: Lead Form Extensions, Hotel Ads & More via @sejournal, @hoffman8 /google-ads-editor-rolls-out-new-features-lead-form-extensions-hotel-ads-more/416160/ Thu, 12 Aug 2021 14:19:03 +0000 /google-ads-editor-rolls-out-new-features-lead-form-extensions-hotel-ads-more/416160/ Google Ads released a new version of Google Ads Editor with a slew of new features. Here's what you need to know!

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New Google Safeguards for Minors: Fewer Ads, Safer Content, & More via @sejournal, @hoffman8 /new-google-safeguards-for-minors-fewer-ads-safer-content-more/415944/ Tue, 10 Aug 2021 13:42:42 +0000 /new-google-safeguards-for-minors-fewer-ads-safer-content-more/415944/ Google is changing the way that minors experience the internet, including changes to ads, content & more. Here's what you need to know!

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Google Ads’ New Cryptocurrency Policies Take Effect via @sejournal, @hoffman8 /google-ads-new-cryptocurrency-policies-take-effect/415423/ Wed, 04 Aug 2021 21:35:58 +0000 /google-ads-new-cryptocurrency-policies-take-effect/415423/ Google Ads' new cryptocurrency policies have officially taken effect. Here's what crypto advertisers need to do to continue advertising!

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Microsoft Ads August Updates: New Bidding Strategy, New Automated Extensions, & More via @sejournal, @hoffman8 /microsoft-ads-august-updates-new-bidding-strategy-new-automated-extensions-more/415220/ Tue, 03 Aug 2021 11:00:04 +0000 /microsoft-ads-august-updates-new-bidding-strategy-new-automated-extensions-more/415220/ Microsoft has announced their August product updates. Here's what you need to know!

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Google’s New 3-Strike Policy – The Checks & Balances via @sejournal, @hoffman8 /googles-new-3-strike-policy-the-checks-balances/414137/ Wed, 21 Jul 2021 14:42:24 +0000 /googles-new-3-strike-policy-the-checks-balances/414137/ Learn what counts as a strike, how to get strikes removed, how strikes accumulate over time and the associated penalties.

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14 Facebook Remarketing Strategies to Test via @sejournal, @hoffman8 /facebook-ads/remarketing-strategies/ Wed, 14 Jul 2021 10:45:06 +0000 /facebook-ads/remarketing-strategies/ Companies can always find ways to re-engage their prospects through remarketing. Here are 14 ways you can leverage Facebook to do this.

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