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Breaking news, updates, trends, and the latest info you need to know about SEO, Google and other search engines, top PPC platforms, and popular social media networks.
Why Is TikTok So Popular?
With one billion monthly active users, TikTok is in the upper echelon of social media apps. Not sure why it’s so popular? Here’s some data.
Did YouTube Change Its Algorithm? No, It’s Seasonal Decline
Is your YouTube viewership down? You’re not alone. It’s normal for watch patterns to change around this time of year. The company explains why.
Facebook Ads Updates: Conversions API Gateway & AEM for iOS14 Users
See what’s new in Facebook Ads updates designed to help advertisers with measurement issues from the tracking prompt fallout.
Facebook Has New Communication Tools For Businesses
Facebook is rolling out a series of updates targeted at small businesses, including audio & video calls in Messenger, live audio rooms, and more.
YouTube SEO: Auto Chapters Now A Source Of Metadata For Search
YouTube is now using automatically generated chapters as a source of metadata in search. Previously only manually defined chapters were used when ranking search results.
Instagram Collabs: Team Up & Boost Engagement
Instagram is introducing a way for users to publish content together as a “collab.” Engagement signals earned from the collab are shared between each user.
Instagram Adds More Demographic Insights For Businesses
Instagram Insights now provides key demographic information about a business’s engaged including top cities, top countries, top age ranges, and more.
YouTube Announces Live Shopping and CTV Product Updates
Learn about YouTube’s latest live shopping and CTV product updates, and what advertisers need to know about these developments.
700+ Brands Put On Notice About Misleading Endorsements and Reviews
FTC puts top brands like Google, Yelp and HomeAdvisor on notice regarding misleading practices while also stating they are not being accused
YouTube Rolls Out Automatic Live Captions to All Channels
YouTube is rolling out a series of updates to make content more accessible, which includes bringing automatic live captions to all channels.
YouTube Adopts More Features From Twitch
YouTube is rolling out new features designed to reward channel members in a way that’s similar to how subscribers are rewarded on Twitch.
Twitter Professional Profiles Available to More Businesses
After an initial rollout to a small test group, Twitter is now opening up applications for professional profiles to all interested businesses.
Facebook Explains October 4 Outage
Facebook explains, and CEO Mark Zuckerberg apologizes for, an outage that took services offline for six hours on Monday, October 4.
Facebook, WhatsApp, Instagram Down in “Epic” Configuration Error Outage
Facebook, WhatsApp and Instagram suffer DNS related outage described as “epic” and a “nightmare.” This is what happened
Twitter Rolls Out 7 Updates to TweetDeck
Twitter plans to roll out a series of updates to TweetDeck this week, which include new and familiar features that were requested by users.
YouTube Introduces ‘Typical Audience Retention’ Data
YouTube is changing the way it reports on audience retention to make it easier for creators to understand what’s working and what’s not.
YouTube Adds More Viewership Data to the Studio Mobile App
YouTube creators are getting access to more data in the Studio Mobile app with metrics such as ‘new and returning’ and more.
Twitter Adds Bitcoin & GoFundMe As Tipping Options
Twitter is expanding its tipping feature to more users and diversifying the ways in which users can receive monetary contributions.
Facebook Has New Ways to Generate Leads & Connect With Customers
Facebook is rolling out new free and paid business tools designed to help businesses find new customers and connect with them in more ways.
How YouTube Recommends Videos
YouTube offers its most detailed explanation yet regarding its recommendation engine and how it chooses which videos to display on your home page.
LinkedIn Pages Can Now Publish Long-Form Content
LinkedIn’s new Articles For Pages gives companies the ability to publish long-form content for the first time, rather than being restricted by a character count.
YouTube Adds Traffic & Revenue Data to Mobile Analytics
YouTube is bringing more analytics reports to mobile that were previously only available on desktop, which includes data about traffic sources and revenue.
YouTube Expands Community Posts to More Creators
YouTube is lowering the eligibility criteria for community posts, which will give many more creators access to a tool to better connect with their audience.
Facebook & Instagram Topics to Watch For Q2 2021
A new report lists the top six trending topics across Instagram and Facebook in the second quarter of 2021, based on year over year data.
Facebook Creates New Ways For SMBs to Access Funding
To help diverse businesses and address cash flow needs, Facebook is introducing ways to access funding and get connected with business resources and networking groups.
YouTube Adds 5 Features for Creators
YouTube is adding five new features for video creators that offer more viewer insights, as well as greater control over ads and video chapters.
LinkedIn Makes 35+ Learning Courses Free For a Month
In an effort to help professionals adapt to the future of work, LinkedIn is offering over 35 learning courses free for a limited.
Twitter Announces Communities Feature
Twitter announced the Communities feature, what some see as a challenge to Reddit and Facebook Groups
How to Make YouTube Videos More Advertiser Friendly
YouTube answers questions about its advertiser-friendly guidelines and offers advice to creators to help ensure videos are always fully monetized.
New Verification Guidelines For Facebook And Instagram Accounts
Brands and well-known personalities looking to verify their account on Facebook and Instagram will now have to operate within the social giant’s updated application process.
