Winston Burton – Search Engine Journal SEO, Search Marketing News and Tutorials Tue, 04 Jan 2022 22:03:25 +0000 en-US hourly 1 A Day In The Life Of An SEO Agency Senior Executive via @sejournal, @wburton27 /seo-agency-executive-story/431340/ Mon, 03 Jan 2022 07:45:55 +0000 /seo-agency-executive-story/431340/ Looking to level up in your SEO career? Winston Burton, SVP of SEO at Acronym, shares his experience and lessons learned in agency leadership.

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Hospitality SEO Best Practices For 2022 & Beyond via @sejournal, @wburton27 /hospitality-seo-best-practice/428767/ Fri, 03 Dec 2021 13:45:00 +0000 /hospitality-seo-best-practice/428767/ See where hotels should focus digital marketing efforts now and how to put proven hospitality SEO best practices to work for your brand.

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How Much Will Keywords Matter For SEO in 2022? via @sejournal, @wburton27 /why-keywords-still-matter/425671/ Mon, 08 Nov 2021 11:45:44 +0000 /why-keywords-still-matter/425671/ As Google's search algorithms increasingly look at entities and intent, do keywords still matter in SEO? Absolutely – here's why.

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WWW vs. non-WWW: Which is Better for SEO? via @sejournal, @wburton27 /www-vs-non-www-seo/272043/ Mon, 04 Oct 2021 10:40:05 +0000 /www-vs-non-www-seo/272043/ Does using www vs. no www have an impact on the SEO of your website? What do search engines prefer? Read on to find out.

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Do Exact Match Domains Still Work Anymore? via @sejournal, @wburton27 /do-exact-match-domains-still-work/283759/ Fri, 03 Sep 2021 11:41:06 +0000 /do-exact-match-domains-still-work/283759/ Exact match domains were valuable for SEO – but is this still true today? Learn about EMDs and what gives them a competitive advantage.

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Just How Important Is Structured Data in SEO? via @sejournal, @wburton27 /how-important-is-structured-data/257775/ Fri, 06 Aug 2021 12:40:27 +0000 /how-important-is-structured-data/257775/ Learn about advances in structured data, why it's so important to your site, the benefits of structured data, and more.

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10 Tips for Successfully Outsourcing Enterprise SEO via @sejournal, @wburton27 /outsourcing-enterprise-seo-tips/412026/ Fri, 02 Jul 2021 13:45:32 +0000 /outsourcing-enterprise-seo-tips/412026/ How do you know if you should outsource in SEO and which vendor to choose? Check out these 10 important things before making a decision.

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27 Must Ask Questions for New SEO Clients via @sejournal, @wburton27 /questions-new-seo-clients/409203/ Fri, 04 Jun 2021 13:45:41 +0000 /questions-new-seo-clients/409203/ Ask these 27 questions to help ensure you have a smooth onboarding process and are set up to improve ROI and meet their business objectives.

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SEO’s Place in a Cookieless Web: Is Content the New Cookie? via @sejournal, @wburton27 /cookieless-seo/405765/ Fri, 07 May 2021 13:45:11 +0000 /cookieless-seo/405765/ Losing cookies may impact SEO. Here's how content as the new cookie might help brands better understand user needs in a cookieless world.

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Google vs Microsoft Bing: A Detailed Comparison of Two Search Engines via @sejournal, @wburton27 /google-vs-microsoft-bing/400855/ Fri, 02 Apr 2021 13:45:47 +0000 /google-vs-microsoft-bing/400855/ Google and Microsoft Bing satisfy the informational needs of millions each day. What do you need to know to optimize for each one?

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12 Proven Local SEO Tips to Dominate the SERPs and Map Pack via @sejournal, @wburton27 /local-seo-tips-serps-map-pack/397587/ Fri, 05 Mar 2021 14:45:03 +0000 /local-seo-tips-serps-map-pack/397587/ A strong local search presence is more important than ever. These 12 local SEO tips can help get you to the top.

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7 Best Tools for Structured Data (Schema) Testing & Execution via @sejournal, @wburton27 /best-tools-structured-data-schema/394357/ Fri, 05 Feb 2021 14:45:31 +0000 /best-tools-structured-data-schema/394357/ Schema markup helps Google better understand your content, and these 7 structured data tools make it easier to create, test, and execute.

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Ecommerce Product Page SEO: 20 Dos & Don’ts via @sejournal, @wburton27 /ecommerce-product-page-seo-dos-donts/386068/ Mon, 02 Nov 2020 14:45:04 +0000 /ecommerce-product-page-seo-dos-donts/386068/ Ecommerce websites need to get product page SEO right. Here's a guide for what you should (and shouldn't) do when creating and optimizing product pages.

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6 Enterprise SEO Strategies & Tactics That Really Work via @sejournal, @wburton27 /enterprise-seo/strategies-tactics-that-work/ Fri, 18 Sep 2020 11:45:39 +0000 /enterprise-seo/strategies-tactics-that-work/ Looking to refresh your enterprise SEO strategy? These six enterprise SEO tactics may be worth testing out on your own sites or with your clients.

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How Machine Learning Is Changing SEO & How to Adapt via @sejournal, @wburton27 /machine-learning-seo/208415/ Wed, 16 Sep 2020 13:44:19 +0000 /machine-learning-seo/208415/ Artificial intelligence is changing SEO. Here's what you'll need to do to optimize for machine learning and terminate the competition.

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5 Ecommerce SEO Tips to Improve Organic Performance via @sejournal, @wburton27 /5-ecommerce-seo-tips-to-improve-organic-performance/362830/ Mon, 04 May 2020 13:45:06 +0000 /5-ecommerce-seo-tips-to-improve-organic-performance/362830/ Looking to boost your ecommerce website's organic traffic and drive more revenue? Here are five things to audit, review, and implement right now.

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6 SEO Tasks to Automate with Python via @sejournal, @wburton27 /seo-tasks-automate-with-python/351050/ Mon, 02 Mar 2020 15:45:57 +0000 /seo-tasks-automate-with-python/351050/ Here are six examples of SEO tasks that you can automate using Python scripts.

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6 Features Every SEO Platform Should Incorporate via @sejournal, @wburton27 /seo-platform-wishlist/341723/ Mon, 06 Jan 2020 13:45:16 +0000 /seo-platform-wishlist/341723/ Wouldn't it be nice if SEO platforms started providing these six features this year?

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9 Ways to Evaluate Guest Posting & Blog Outreach Services via @sejournal, @wburton27 /evaluating-guest-posting-blog-outreach-services/331803/ Mon, 04 Nov 2019 12:45:59 +0000 /evaluating-guest-posting-blog-outreach-services/331803/ Thinking about using guest posting services? Do your homework and always ask these nine questions when evaluating vendors.

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SEO & Clickless Google SERPs: How to Deal with Them via @sejournal, @wburton27 /seo-google-clickless-serps/322205/ Mon, 26 Aug 2019 13:45:55 +0000 /seo-google-clickless-serps/322205/ Here's how you can optimize rich snippets for better user experience – even when it’s a zero-click result.

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