Tony Wright – Search Engine Journal SEO, Search Marketing News and Tutorials Tue, 17 May 2022 16:45:47 +0000 en-US hourly 1 What’s The Top SEO Focus For 2022? Ask An SEO via @sejournal, @tonynwright /ask-an-seo-top-focus/448654/ Fri, 13 May 2022 12:45:04 +0000 /ask-an-seo-top-focus/448654/ SEO is ongoing and not a set-it-and-forget-it tactic. Here's what you need to focus on for SEO this 2022.

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Why Do Aggregator Sites Outperform The Original Source On Google? via @sejournal, @tonynwright /aggregator-sites-ranking/443134/ Tue, 05 Apr 2022 11:45:45 +0000 /aggregator-sites-ranking/443134/ Aggregators, by definition, use duplicate content. This week, learn why they rank higher than your original content and discover how to rise above them.

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The Truth About Duplicate Content via @sejournal, @tonynwright /truth-about-duplicate-content/442265/ Mon, 04 Apr 2022 12:45:52 +0000 /truth-about-duplicate-content/442265/ What happens when Google encounters matching content? Learn the truth about duplicate content issues and help your product pages rank better with this article.

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Should I Create A Landing Page For Each URL & Link To My Main Site? via @sejournal, @tonynwright /landing-page-url-link-main-site/438611/ Tue, 01 Mar 2022 13:45:34 +0000 /landing-page-url-link-main-site/438611/ A reader asks an SEO pro, is having 30 sites with keywords in the domain name point to one site a viable strategy?

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4 Simple UX Practices Proven To Increase Conversions via @sejournal, @tonynwright /ux-practices-increase-conversions/436549/ Tue, 15 Feb 2022 12:45:48 +0000 /ux-practices-increase-conversions/436549/ You don’t have to spend millions to increase your conversion rates. Here are 4 simple optimizations that'll improve both UX & CRO.

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Why Does Google Not Recognize My Competitor’s Links As Manipulated? via @sejournal, @tonynwright /google-bad-competitor-links/434196/ Tue, 25 Jan 2022 13:45:07 +0000 /google-bad-competitor-links/434196/ A reader asks an SEO pro why a competitor's links are still considered relevant by Google. See what Tony Wright has to say.

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SEO Resolutions For 2022: What To Focus On This Year via @sejournal, @tonynwright /seo-resolutions/432916/ Tue, 18 Jan 2022 14:45:12 +0000 /seo-resolutions/432916/ What can marketers do to improve their SEO skills in 2022? Read one SEO expert's resolutions and how he plans to grow in his career.

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How Can Different Departments Avoid Keyword Cannibalization? via @sejournal, @tonynwright /cannibalizing-search-results/431440/ Tue, 04 Jan 2022 15:45:28 +0000 /cannibalizing-search-results/431440/ How can you avoid cannibalization in search results when multiple departments in your company want to rank on the same keywords?

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Is Google Trying To Erase Santa? The Curious Case Of EmailSanta.com via @sejournal, @tonynwright /google-emailsanta-rankings-drop/429221/ Wed, 08 Dec 2021 14:45:06 +0000 /google-emailsanta-rankings-drop/429221/ Why is Google being such a grinch with a much-loved Santa's website? An SEO expert suggests some reasons for the rankings drop.

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Outbound Links Strategy: When, Why & How To Use Them via @sejournal, @tonynwright /outbound-links-strategy/426833/ Tue, 16 Nov 2021 13:45:34 +0000 /outbound-links-strategy/426833/ What are outbound links, and why do they matter in SEO? Learn why outbound links matter and how to use them to your advantage.

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How Can We Outrank Negative Content About Our Company On Google? via @sejournal, @tonynwright /negative-content-how-to-deal/425048/ Tue, 02 Nov 2021 13:45:47 +0000 /negative-content-how-to-deal/425048/ When negative content ranks in the SERPs, the first reaction is to try to remove it. How can you outrank the offending webpages?

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4 Tips for Proactive Online Reputation Management via @sejournal, @tonynwright /proactive-online-reputation-management-2/423392/ Tue, 19 Oct 2021 12:45:11 +0000 /proactive-online-reputation-management-2/423392/ Proactively creating a positive brand reputation gives you a much better chance of managing crises as they arise.

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How to Optimize Gallery Page Images for Google Search via @sejournal, @tonynwright /gallery-page-images-seo/421243/ Tue, 05 Oct 2021 12:45:31 +0000 /gallery-page-images-seo/421243/ An artist wonders how to get his paintings ranking against photos in Google Search. Find helpful image optimization tips in this Ask an SEO.

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3 Indispensable Pieces of SEO Advice for Beginners & Clients via @sejournal, @tonynwright /seo-advice-for-beginners/419966/ Tue, 21 Sep 2021 10:45:15 +0000 /seo-advice-for-beginners/419966/ New marketers often think there is a "right way" to do SEO or formula to ranking higher. Take this advice from an experienced SEO pro.

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Will Google Ever Fix the Big Brand Ranking Advantage of More Backlinks? via @sejournal, @tonynwright /google-big-brand-links/418072/ Tue, 07 Sep 2021 13:45:34 +0000 /google-big-brand-links/418072/ Just because big brands dominate Google doesn’t mean smaller ones can’t compete. Learn how small companies can hold their own in the SERPs.

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Google Ads Is Not For Small Business Anymore. Here’s Why. via @sejournal, @tonynwright /google-ads-small-business-woes/416050/ Tue, 17 Aug 2021 14:45:54 +0000 /google-ads-small-business-woes/416050/ Google gave small businesses the impression they will succeed if they just use the Google Ads platform. Learn why that may not be so anymore.

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Is There a Way to Optimize for [Blank] in a Search Query? via @sejournal, @tonynwright /optimizing-for-an-unknown/414754/ Tue, 03 Aug 2021 14:45:13 +0000 /optimizing-for-an-unknown/414754/ Google’s ability to semantically understand context helps users get their queries answered. But how can you optimize for [blank]?

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How to Work With an SEO Agency (And Secrets They Won’t Tell You) via @sejournal, @tonynwright /how-to-work-with-seo-agency/413413/ Tue, 20 Jul 2021 12:45:39 +0000 /how-to-work-with-seo-agency/413413/ There are secrets to building a good SEO agency-client relationship. Learn how to grow, nurture, and get the most out of this partnership.

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Are Exchanged or Reciprocal Links Okay with Google? via @sejournal, @tonynwright /are-exchanged-or-reciprocal-links-okay-with-google/412000/ Tue, 06 Jul 2021 11:45:49 +0000 /are-exchanged-or-reciprocal-links-okay-with-google/412000/ Link exchanges are against Google’s Webmaster Guidelines and can result in manual penalties. Learn how to navigate this when building links.

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How SEO Tests & Experiments Can Actually Lead Us Astray via @sejournal, @tonynwright /seo-when-to-test-experiment/410078/ Tue, 15 Jun 2021 07:45:13 +0000 /seo-when-to-test-experiment/410078/ Do you need to invest in SEO tests and experiments to succeed? Learn about the challenges this can present and when testing makes sense.

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