Tony Wright

CEO at WrightIMC
VIP Contributor

Tony Wright

CEO at WrightIMC

About

I am a 19-year veteran of the digital marketing world with previous experience in journalism, public relations and advertising. I've been an SEO since 1997. As CEO of WrightIMC, I provide strategy for online media strategies, public relations, and other interactive marketing projects for our clients.

I am awesome at

SEO, Mobile SEO, Technical SEO, Local Search, Social Media, PPC, Content Marketing, Blogging, Entrepreneurism, Reputation Management

Favorite Tools

SEMRush, MOZ, Ahrefs, Google Analytics, Majestic, Wordstream, Google Keywords Planner, Optimizely, Unbounce, BuzzStream, HARO, Mailchimp, Asana, Google docs

How SEO & Graphic Design Can Become A Dream Team
SEO

How SEO & Graphic Design Can Become A Dream Team

How SEO & Graphic Design Can Become A Dream Team

Not sure how to reconcile design and SEO differences? Let the two work together for a better website experience for your user with these tips.

  • 9.5K Reads
What Should You Do With Extra Domain Names?
Ask an SEO

What Should You Do With Extra Domain Names?

What Should You Do With Extra Domain Names?

Is buying extra domains recommended? Tony Wright gives a short-term and long-term perspective for single websites who own several domains.

  • 2.3K Reads
4 Secrets Your SEO Agency Doesn’t Want You To Know
Agency Marketing · SEO

4 Secrets Your SEO Agency Doesn’t Want You To Know

4 Secrets Your SEO Agency Doesn’t Want You To Know

SEO agencies work differently with various types of clients. Discover what they think behind the scenes of months-long SEO work to reach goals together.

  • 8.7K Reads
How Do I Start To Gain Experience In Search? Ask An SEO
Careers · Ask an SEO

How Do I Start To Gain Experience In Search? Ask An SEO

How Do I Start To Gain Experience In Search? Ask An SEO

Looking to get started or transition into a career in search? In this Ask An SEO, Tony Wright shares tips for beginners.

  • 4.7K Reads
4 SEO Copywriting Tips For Sharper, More Effective Copy
SEO · Content Creation

4 SEO Copywriting Tips For Sharper, More Effective Copy

4 SEO Copywriting Tips For Sharper, More Effective Copy

Here are simple steps any copywriter can take to make their content more SEO friendly (that don’t take years of training to perfect).

  • 8.9K Reads
What’s The Top SEO Focus For 2022? Ask An SEO
Ask an SEO · SEO Strategy

What’s The Top SEO Focus For 2022? Ask An SEO

What’s The Top SEO Focus For 2022? Ask An SEO

SEO is ongoing and not a set-it-and-forget-it tactic. Here’s what you need to focus on for SEO this 2022.

  • 8.8K Reads
Why Do Aggregator Sites Outperform The Original Source On Google?
Content · Ask an SEO

Why Do Aggregator Sites Outperform The Original Source On Google?

Why Do Aggregator Sites Outperform The Original Source On Google?

Aggregators, by definition, use duplicate content. This week, learn why they rank higher than your original content and discover how to rise above them.

  • 8.6K Reads
The Truth About Duplicate Content
Content · SEO

The Truth About Duplicate Content

The Truth About Duplicate Content

What happens when Google encounters matching content? Learn the truth about duplicate content issues and help your product pages rank better with this article.

  • 5.0K Reads
Should I Create A Landing Page For Each URL & Link To My Main Site?
Ask an SEO · Web Dev SEO

Should I Create A Landing Page For Each URL & Link To My Main Site?

Should I Create A Landing Page For Each URL & Link To My Main Site?

A reader asks an SEO pro, is having 30 sites with keywords in the domain name point to one site a viable strategy?

  • 13K Reads
4 Simple UX Practices Proven To Increase Conversions
SEO · Digital Experience

4 Simple UX Practices Proven To Increase Conversions

4 Simple UX Practices Proven To Increase Conversions

You don’t have to spend millions to increase your conversion rates. Here are 4 simple optimizations that’ll improve both UX & CRO.

  • 9.1K Reads
Why Does Google Not Recognize My Competitor’s Links As Manipulated?
Ask an SEO

Why Does Google Not Recognize My Competitor’s Links As Manipulated?

Why Does Google Not Recognize My Competitor’s Links As Manipulated?

A reader asks an SEO pro why a competitor’s links are still considered relevant by Google. See what Tony Wright has to say.

  • 1.8K Reads
SEO Resolutions For 2022: What To Focus On This Year
Careers · SEO

SEO Resolutions For 2022: What To Focus On This Year

SEO Resolutions For 2022: What To Focus On This Year

What can marketers do to improve their SEO skills in 2022? Read one SEO expert’s resolutions and how he plans to grow in his career.

  • 4.1K Reads
How Can Different Departments Avoid Keyword Cannibalization?
Ask an SEO

How Can Different Departments Avoid Keyword Cannibalization?

How Can Different Departments Avoid Keyword Cannibalization?

How can you avoid cannibalization in search results when multiple departments in your company want to rank on the same keywords?

  • 3.5K Reads
Is Google Trying To Erase Santa? The Curious Case Of EmailSanta.com
SEO

Is Google Trying To Erase Santa? The Curious Case Of EmailSanta.com

Is Google Trying To Erase Santa? The Curious Case Of EmailSanta.com

Why is Google being such a grinch with a much-loved Santa’s website? An SEO expert suggests some reasons for the rankings drop.

  • 1.9K Reads
Outbound Links Strategy: When, Why & How To Use Them
SEO

Outbound Links Strategy: When, Why & How To Use Them

Outbound Links Strategy: When, Why & How To Use Them

What are outbound links, and why do they matter in SEO? Learn why outbound links matter and how to use them to your advantage.

  • 3.9K Reads
How Can We Outrank Negative Content About Our Company On Google?
SEO · Ask an SEO

How Can We Outrank Negative Content About Our Company On Google?

How Can We Outrank Negative Content About Our Company On Google?

When negative content ranks in the SERPs, the first reaction is to try to remove it. How can you outrank the offending webpages?

  • 3.0K Reads
4 Tips for Proactive Online Reputation Management
Digital Experience

4 Tips for Proactive Online Reputation Management

4 Tips for Proactive Online Reputation Management

Proactively creating a positive brand reputation gives you a much better chance of managing crises as they arise.

  • 1.3K Reads
How to Optimize Gallery Page Images for Google Search
Ask an SEO

How to Optimize Gallery Page Images for Google Search

How to Optimize Gallery Page Images for Google Search

An artist wonders how to get his paintings ranking against photos in Google Search. Find helpful image optimization tips in this Ask an SEO.

  • 3.3K Reads
3 Indispensable Pieces of SEO Advice for Beginners & Clients
SEO

3 Indispensable Pieces of SEO Advice for Beginners & Clients

3 Indispensable Pieces of SEO Advice for Beginners & Clients

New marketers often think there is a “right way” to do SEO or formula to ranking higher. Take this advice from an experienced SEO pro.

  • 6.9K Reads
Will Google Ever Fix the Big Brand Ranking Advantage of More Backlinks?
Ask an SEO

Will Google Ever Fix the Big Brand Ranking Advantage of More Backlinks?

Will Google Ever Fix the Big Brand Ranking Advantage of More Backlinks?

Just because big brands dominate Google doesn’t mean smaller ones can’t compete. Learn how small companies can hold their own in the SERPs.

  • 6.9K Reads
Google Ads Is Not For Small Business Anymore. Here’s Why.
PPC

Google Ads Is Not For Small Business Anymore. Here’s Why.

Google Ads Is Not For Small Business Anymore. Here’s Why.

Google gave small businesses the impression they will succeed if they just use the Google Ads platform. Learn why that may not be so anymore.

  • 14K Reads
Is There a Way to Optimize for [Blank] in a Search Query?
Ask an SEO

Is There a Way to Optimize for [Blank] in a Search Query?

Is There a Way to Optimize for [Blank] in a Search Query?

Google’s ability to semantically understand context helps users get their queries answered. But how can you optimize for [blank]?

  • 3.1K Reads
How to Work With an SEO Agency (And Secrets They Won’t Tell You)
SEO

How to Work With an SEO Agency (And Secrets They Won’t Tell You)

How to Work With an SEO Agency (And Secrets They Won’t Tell You)

There are secrets to building a good SEO agency-client relationship. Learn how to grow, nurture, and get the most out of this partnership.

  • 7.6K Reads
Are Exchanged or Reciprocal Links Okay with Google?
Ask an SEO

Are Exchanged or Reciprocal Links Okay with Google?

Are Exchanged or Reciprocal Links Okay with Google?

Link exchanges are against Google’s Webmaster Guidelines and can result in manual penalties. Learn how to navigate this when building links.

  • 2.8K Reads
How SEO Tests & Experiments Can Actually Lead Us Astray
SEO

How SEO Tests & Experiments Can Actually Lead Us Astray

How SEO Tests & Experiments Can Actually Lead Us Astray

Do you need to invest in SEO tests and experiments to succeed? Learn about the challenges this can present and when testing makes sense.

  • 1.7K Reads
What’s the Best Way to Get Client Buy-In for SEO?
Careers · Ask an SEO

What’s the Best Way to Get Client Buy-In for SEO?

What’s the Best Way to Get Client Buy-In for SEO?

Even though SEO professionals are hired for their expertise, your advice may be ignored. Learn how to win client buy-in in this Ask An SEO.

  • 4.3K Reads
Quick & Easy Link Building Ideas You Don’t Want to Overlook
SEO · Link Building

Quick & Easy Link Building Ideas You Don’t Want to Overlook

Quick & Easy Link Building Ideas You Don’t Want to Overlook

Link building is challenging. Make sure you’re taking advantage of these quick, easy opportunities to gain a relevant, high quality link.

  • 8.7K Reads
How Does a Page Built Dynamically in Real Time Impact SEO?
Ask an SEO

How Does a Page Built Dynamically in Real Time Impact SEO?

How Does a Page Built Dynamically in Real Time Impact SEO?

In this Ask an SEO: How does a dynamically built page in real-time impact SEO? Learn about dynamic rendering and cannonballs.

  • 6.6K Reads
Outsourcing Link Building: Should You Buy Links From Random Emails?
SEO · Link Building

Outsourcing Link Building: Should You Buy Links From Random Emails?

Outsourcing Link Building: Should You Buy Links From Random Emails?

Buying links from cold outreach emails may seem easier than link building by yourself but comes with significant risks. Here’s what you need to know.

  • 1.1K Reads
Why Do Search Rankings on Some Keywords Fluctuate So Much?
Marketing Analytics · Ask an SEO

Why Do Search Rankings on Some Keywords Fluctuate So Much?

Why Do Search Rankings on Some Keywords Fluctuate So Much?

There are many reasons why search rankings fluctuate. Read about why it happens and why it’s a good idea to focus on other metrics, too.

  • 7.5K Reads