Motoko Hunt, Author at Search Engine Journal https://www.searchenginejournal.com SEO, Search Marketing News and Tutorials Fri, 24 Jun 2022 16:13:43 +0000 en-US hourly 1 SEO & Local Market Orientation For International Expansions via @sejournal, @motokohunt https://www.searchenginejournal.com/local-market-orientation/454809/ Thu, 23 Jun 2022 11:45:06 +0000 https://www.searchenginejournal.com/local-market-orientation/454809/ Local Market Orientation is the delicate balance of managing the expectations and needs of customers with the objectives, resources, and capabilities of your organization.

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4 Important Business Benefits Of An International SEO Strategy via @sejournal, @motokohunt https://www.searchenginejournal.com/international-seo-strategy-benefits/436963/ Tue, 15 Feb 2022 13:45:34 +0000 https://www.searchenginejournal.com/international-seo-strategy-benefits/436963/ Help decision-makers in your organization understand these 4 benefits of an international SEO strategy for better alignment, buy-in, and business results.

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Getting Started In International SEO: A Quick Reference Guide via @sejournal, @motokohunt https://www.searchenginejournal.com/international-seo-start-guide/232129/ Thu, 03 Feb 2022 13:45:17 +0000 https://www.searchenginejournal.com/international-seo-start-guide/232129/ Thinking of expanding your reach to a global market? Read on and learn how to successfully set up and execute your international SEO strategy.

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Hreflang Implementation: The 10 Biggest SEO Misconceptions via @sejournal, @motokohunt https://www.searchenginejournal.com/hreflang-implementation-mistakes/240451/ Thu, 04 Nov 2021 11:41:11 +0000 https://www.searchenginejournal.com/hreflang-implementation-mistakes/240451/ Hreflang can reduce traffic cannibalization and cart abandonment, increasing local revenue – if you can avoid these common misconceptions.

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3 Tips for Keyword Research & Content Localization Success via @sejournal, @motokohunt https://www.searchenginejournal.com/keyword-research/localization-success/ Thu, 02 Sep 2021 10:45:07 +0000 https://www.searchenginejournal.com/keyword-research/localization-success/ Integrating localization, SEO, and content creation into a coordinated workflow is critical. Here are 3 tips to do it successfully.

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4 Reasons International SEO Fails (And How to Fix It) via @sejournal, @motokohunt https://www.searchenginejournal.com/why-international-seo-fails/417089/ Tue, 31 Aug 2021 14:45:39 +0000 https://www.searchenginejournal.com/why-international-seo-fails/417089/ Managing and optimizing global websites comes with challenges unique to international SEO. Learn about 4 of them and how to do better.

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5 Ways to Find New Customers & Grow Your Global Business via @sejournal, @motokohunt https://www.searchenginejournal.com/how-to-find-international-customers/411117/ Tue, 13 Jul 2021 12:45:07 +0000 https://www.searchenginejournal.com/how-to-find-international-customers/411117/ Learn how to leverage your own data and numerous data repositories to identify new customers and markets in other countries.

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International SEO Strategy for Non-Dominant Language Audiences via @sejournal, @motokohunt https://www.searchenginejournal.com/international-seo-strategy-nondominant-language/399800/ Tue, 30 Mar 2021 11:45:40 +0000 https://www.searchenginejournal.com/international-seo-strategy-nondominant-language/399800/ Want to target a specific, smaller second-language audience in a dominant-language country? Learn this SEO strategy for international business success.

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5 Benefits of a Standardized Global URL Structure via @sejournal, @motokohunt https://www.searchenginejournal.com/standardized-global-url-structure-benefits/385507/ Fri, 30 Oct 2020 11:45:00 +0000 https://www.searchenginejournal.com/standardized-global-url-structure-benefits/385507/ Don't let a poor URL structure affect customer satisfaction. Here are five reasons you need to standardize your global website's URL structure.

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Hreflang FAQ: 7 Basic Questions You Always Wanted to Ask via @sejournal, @motokohunt https://www.searchenginejournal.com/hreflang-frequently-asked-questions/370154/ Fri, 29 May 2020 13:00:16 +0000 https://www.searchenginejournal.com/hreflang-frequently-asked-questions/370154/ Hreflang is commonly misinterpreted and misunderstood. Let's uncover the facts behind it by answering simple, yet, repeatedly asked hreflang questions.

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4 Hidden Hreflang Challenges for International SEO via @sejournal, @motokohunt https://www.searchenginejournal.com/hidden-hreflang-challenges/345208/ Fri, 31 Jan 2020 13:45:46 +0000 https://www.searchenginejournal.com/hidden-hreflang-challenges/345208/ Here are four hidden challenges international SEO professionals may encounter during hreflang implementation and how to deal with them.

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Global vs. Local Websites: Which Is Right for You? via @sejournal, @motokohunt https://www.searchenginejournal.com/global-vs-local-websites/332347/ Thu, 31 Oct 2019 12:45:02 +0000 https://www.searchenginejournal.com/global-vs-local-websites/332347/ To effectively reach audiences from different countries, owners of global websites must always keep these key aspects in mind.

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3 Tips for Managing Global Search Projects via @sejournal, @motokohunt https://www.searchenginejournal.com/managing-global-search-projects/322503/ Fri, 30 Aug 2019 12:45:42 +0000 https://www.searchenginejournal.com/managing-global-search-projects/322503/ Learn key tips to overcome three big challenges that most companies face with their global search projects.

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A Quick Guide to Non-Google Search & Display Ads in Asia via @sejournal, @motokohunt https://www.searchenginejournal.com/asia-non-google-search-display-ads-guide/306865/ Thu, 30 May 2019 11:45:30 +0000 https://www.searchenginejournal.com/asia-non-google-search-display-ads-guide/306865/ Here's a rundown of the available advertising products from popular Asian search engines-portal sites: Baidu, Naver, and Yahoo Japan.

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4 Link Building Tips for International SEO via @sejournal, @motokohunt https://www.searchenginejournal.com/international-link-building-tips/286199/ Thu, 31 Jan 2019 12:45:51 +0000 https://www.searchenginejournal.com/international-link-building-tips/286199/ Discover four link building tips for global websites that can be easily implemented even by companies with limited resources.

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How to Use Machine Translation to Localize UGC for Global Websites via @sejournal, @motokohunt https://www.searchenginejournal.com/machine-translation-localize-ugc-global-websites/280035/ Wed, 28 Nov 2018 12:45:52 +0000 https://www.searchenginejournal.com/machine-translation-localize-ugc-global-websites/280035/ Here's how – and why – you should use machine translation to localize user-generation content for global websites.

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Why Yahoo Japan Needs to Be Part of Your Search Strategy for Japan via @sejournal, @motokohunt https://www.searchenginejournal.com/yahoo-japan-search-strategy/270231/ Wed, 26 Sep 2018 11:45:45 +0000 https://www.searchenginejournal.com/yahoo-japan-search-strategy/270231/ Learn some of the unique features of Yahoo! Japan and why you should include it to your international SEO strategy.

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5 Content Management Tips for Global Websites via @sejournal, @motokohunt https://www.searchenginejournal.com/content-management-tips-global-websites/262571/ Wed, 25 Jul 2018 11:45:55 +0000 https://www.searchenginejournal.com/content-management-tips-global-websites/262571/ These five proven tips will help you manage the content of your global website.

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Top-Level Domain & Other Restrictions for International SEO via @sejournal, @motokohunt https://www.searchenginejournal.com/international-domain-strategy/253737/ Wed, 23 May 2018 11:45:02 +0000 https://www.searchenginejournal.com/international-domain-strategy/253737/ Here are the things you need to consider when choosing a TLD for international SEO.

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5 Cost-Saving Tips for International SEO via @sejournal, @motokohunt https://www.searchenginejournal.com/cost-saving-tips-international-seo/242593/ Wed, 28 Mar 2018 12:00:22 +0000 https://www.searchenginejournal.com/cost-saving-tips-international-seo/242593/ Managing and optimizing multiple global websites? Here are some international SEO cost-saving tips you can apply.

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