Motoko Hunt

President, International Search Marketing at AJPR
VIP Contributor

Motoko Hunt

President, International Search Marketing at AJPR

About

Since Motoko established AJPR in 1998, she has been providing the online marketing services targeting Japan, Asia and other markets to companies from around the world. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made big impact on some of the world’s popular multi-national brands’ search marketing campaigns.

She is a frequent speaker at the search marketing conferences globally, and gives seminars and training about International search marketing, In-House SEO, and Enterprise SEO.

I am awesome at

SEO, International SEO, Technical SEO, PPC, Content Marketing

SEO & Local Market Orientation For International Expansions
Content Strategy · International Search

SEO & Local Market Orientation For International Expansions

SEO & Local Market Orientation For International Expansions

Local Market Orientation is the delicate balance of managing the expectations and needs of customers with the objectives, resources, and capabilities of your organization.

  • 960 Reads
4 Important Business Benefits Of An International SEO Strategy
Enterprise SEO · International Search

4 Important Business Benefits Of An International SEO Strategy

4 Important Business Benefits Of An International SEO Strategy

Help decision-makers in your organization understand these 4 benefits of an international SEO strategy for better alignment, buy-in, and business results.

  • 2.8K Reads
Getting Started In International SEO: A Quick Reference Guide
International Search

Getting Started In International SEO: A Quick Reference Guide

Getting Started In International SEO: A Quick Reference Guide

Thinking of expanding your reach to a global market? Read on and learn how to successfully set up and execute your international SEO strategy.

  • 14K Reads
Hreflang Implementation: The 10 Biggest SEO Misconceptions
SEO · International Search

Hreflang Implementation: The 10 Biggest SEO Misconceptions

Hreflang Implementation: The 10 Biggest SEO Misconceptions

Hreflang can reduce traffic cannibalization and cart abandonment, increasing local revenue – if you can avoid these common misconceptions.

  • 16K Reads
3 Tips for Keyword Research & Content Localization Success
SEO

3 Tips for Keyword Research & Content Localization Success

3 Tips for Keyword Research & Content Localization Success

Integrating localization, SEO, and content creation into a coordinated workflow is critical. Here are 3 tips to do it successfully.

  • 9.5K Reads
4 Reasons International SEO Fails (And How to Fix It)
International Search

4 Reasons International SEO Fails (And How to Fix It)

4 Reasons International SEO Fails (And How to Fix It)

Managing and optimizing global websites comes with challenges unique to international SEO. Learn about 4 of them and how to do better.

  • 4.8K Reads
5 Ways to Find New Customers & Grow Your Global Business
International Search

5 Ways to Find New Customers & Grow Your Global Business

5 Ways to Find New Customers & Grow Your Global Business

Learn how to leverage your own data and numerous data repositories to identify new customers and markets in other countries.

  • 5.9K Reads
International SEO Strategy for Non-Dominant Language Audiences
International Search

International SEO Strategy for Non-Dominant Language Audiences

International SEO Strategy for Non-Dominant Language Audiences

Want to target a specific, smaller second-language audience in a dominant-language country? Learn this SEO strategy for international business success.

  • 5.0K Reads
5 Benefits of a Standardized Global URL Structure
International Search

5 Benefits of a Standardized Global URL Structure

5 Benefits of a Standardized Global URL Structure

Don’t let a poor URL structure affect customer satisfaction. Here are five reasons you need to standardize your global website’s URL structure.

  • 2.6K Reads
Hreflang FAQ: 7 Basic Questions You Always Wanted to Ask
International Search

Hreflang FAQ: 7 Basic Questions You Always Wanted to Ask

Hreflang FAQ: 7 Basic Questions You Always Wanted to Ask

Hreflang is commonly misinterpreted and misunderstood. Let’s uncover the facts behind it by answering simple, yet, repeatedly asked hreflang questions.

  • 4.1K Reads
4 Hidden Hreflang Challenges for International SEO
International Search

4 Hidden Hreflang Challenges for International SEO

4 Hidden Hreflang Challenges for International SEO

Here are four hidden challenges international SEO professionals may encounter during hreflang implementation and how to deal with them.

  • 2.7K Reads
Global vs. Local Websites: Which Is Right for You?
International Search · Web Dev SEO

Global vs. Local Websites: Which Is Right for You?

Global vs. Local Websites: Which Is Right for You?

To effectively reach audiences from different countries, owners of global websites must always keep these key aspects in mind.

  • 8.9K Reads
3 Tips for Managing Global Search Projects
International Search

3 Tips for Managing Global Search Projects

3 Tips for Managing Global Search Projects

Learn key tips to overcome three big challenges that most companies face with their global search projects.

  • 1.1K Reads
A Quick Guide to Non-Google Search & Display Ads in Asia
International Search · PPC

A Quick Guide to Non-Google Search & Display Ads in Asia

A Quick Guide to Non-Google Search & Display Ads in Asia

Here’s a rundown of the available advertising products from popular Asian search engines-portal sites: Baidu, Naver, and Yahoo Japan.

  • 4.2K Reads
4 Link Building Tips for International SEO
International Search · Link Building

4 Link Building Tips for International SEO

4 Link Building Tips for International SEO

Discover four link building tips for global websites that can be easily implemented even by companies with limited resources.

  • 4.0K Reads
How to Use Machine Translation to Localize UGC for Global Websites
Content · International Search

How to Use Machine Translation to Localize UGC for Global Websites

How to Use Machine Translation to Localize UGC for Global Websites

Here’s how – and why – you should use machine translation to localize user-generation content for global websites.

  • 1.8K Reads
Why Yahoo Japan Needs to Be Part of Your Search Strategy for Japan
International Search

Why Yahoo Japan Needs to Be Part of Your Search Strategy for Japan

Why Yahoo Japan Needs to Be Part of Your Search Strategy for Japan

Learn some of the unique features of Yahoo! Japan and why you should include it to your international SEO strategy.

  • 3.9K Reads
5 Content Management Tips for Global Websites
Content · International Search

5 Content Management Tips for Global Websites

5 Content Management Tips for Global Websites

These five proven tips will help you manage the content of your global website.

  • 4.8K Reads
Top-Level Domain & Other Restrictions for International SEO
SEO · International Search

Top-Level Domain & Other Restrictions for International SEO

Top-Level Domain & Other Restrictions for International SEO

Here are the things you need to consider when choosing a TLD for international SEO.

  • 5.5K Reads
5 Cost-Saving Tips for International SEO
SEO · International Search

5 Cost-Saving Tips for International SEO

5 Cost-Saving Tips for International SEO

Managing and optimizing multiple global websites? Here are some international SEO cost-saving tips you can apply.

  • 1.8K Reads