Marcus Ho – Search Engine Journal SEO, Search Marketing News and Tutorials Tue, 11 May 2021 23:56:03 +0000 en-US hourly 1 6 Awesome Tools You Need for Your Content Curation Strategy via @sejournal, @marcushokh /content-curation-tools/327077/ Wed, 27 Nov 2019 12:45:56 +0000 /content-curation-tools/327077/ Curating content is a great way to keep your audience engaged. These six tools can help you do content curation.

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6 of the Best YouTube & Video Optimization Tools to Boost Your Views via @sejournal, @marcushokh /best-youtube-video-optimization-tools/325843/ Tue, 19 Nov 2019 12:45:50 +0000 /best-youtube-video-optimization-tools/325843/ Here are six great YouTube and video optimization tools that can help you boost your views.

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8 Mind-Blowing Secrets for Guest Blogging Success via @sejournal, @marcushokh /guest-blogging-secrets/282491/ Tue, 05 Feb 2019 12:45:21 +0000 /guest-blogging-secrets/282491/ Want to make guest blogging work for your business? These eight strategies will help make your guest blogging more successful.

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An Insider’s Guide to Promoting Banned Products on Social Media via @sejournal, @marcushokh /how-to-promote-banned-products-on-social-media/274353/ Fri, 09 Nov 2018 12:45:35 +0000 /how-to-promote-banned-products-on-social-media/274353/ Find out the dos and don’ts of promoting banned products on social media.

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4 Vivid Visuals That Will Increase Your Social Engagement via @sejournal, @marcushokh /visuals-that-will-increase-social-engagement/272717/ Wed, 17 Oct 2018 12:45:16 +0000 /visuals-that-will-increase-social-engagement/272717/ Here are four types of visuals that get high engagement on social media, and tools you'll need to make them.

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3 Factors You Must to Consider Before Exiting Your Digital Agency via @sejournal, @marcushokh /exiting-your-digital-agency/264551/ Thu, 16 Aug 2018 11:45:26 +0000 /exiting-your-digital-agency/264551/ Considering selling your digital agency or merging with another agency? Here are some valuable lessons I learned.

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How to Target Audiences Accurately Using Interest Targeting on Facebook via @sejournal, @marcushokh /target-audiences-accurately-using-interest-targeting-facebook/142503/ /target-audiences-accurately-using-interest-targeting-facebook/142503/#comments Tue, 10 Nov 2015 13:19:34 +0000 /target-audiences-accurately-using-interest-targeting-facebook/142503/ How can you be sure that you are properly leveraging "interest targeting" on Facebook? Here are a few key tricks and tips to follow.

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Why Some Businesses Generate Higher Social ROI, While Others Waste Money via @sejournal, @marcushokh /businesses-generate-higher-social-roi-others-waste-money/131853/ /businesses-generate-higher-social-roi-others-waste-money/131853/#comments Tue, 02 Jun 2015 11:02:41 +0000 /businesses-generate-higher-social-roi-others-waste-money/131853/ Most people think that in order to drive a positive social media ROI, big budgets are usually required. But that's not always the case.

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How to Boost #Facebook Engagement Using Groups via @sejournal, @marcushokh /boost-facebook-engagement-using-groups/131619/ /boost-facebook-engagement-using-groups/131619/#comments Thu, 14 May 2015 11:11:07 +0000 /boost-facebook-engagement-using-groups/131619/ Facing low Facebook engagement? Here are creative ways to achieve high engagement over your competitors on Facebook without spending a dime.

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How to Determine the ROI of Paid Social Media Campaigns via @sejournal, @marcushokh /determine-roi-paid-social-media-campaigns/122595/ /determine-roi-paid-social-media-campaigns/122595/#comments Tue, 06 Jan 2015 12:04:35 +0000 /determine-roi-paid-social-media-campaigns/122595/ Measuring social media ROI has always been a huge topic for a lot of entrepreneurs and marketers. Some argue that no ROI can be measured from social media, because it’s not only about the tool, but the team behind it. While those are valid points, I still like to think that as marketers, it is crucial to measure the returns – especially given that we’re putting in effort and money to any platform which we have a presence in. This is because if you don’t measure, you could end up in a disaster – just like this man who spent $600,000 […]

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3 Techniques to Boost Customer Loyalty Through Facebook via @sejournal, @marcushokh /3-techniques-boost-customer-loyalty-facebook/118550/ /3-techniques-boost-customer-loyalty-facebook/118550/#comments Tue, 04 Nov 2014 12:10:20 +0000 /3-techniques-boost-customer-loyalty-facebook/118550/ What could be better than having more customers? How about having loyal customers who constantly buy from you! As business owners, most of us understand customer loyalty is important, as they can bring in a constant source of profit and income. Therefore, we are always seeking new ideas on how to boost customer loyalty. According to the research done by Customer Service Institute on customer retention, 65% of a company’s business comes from existing customers. Furthermore, it is often cheaper to market to existing customers. It can cost 5 to 8 times more to attract a new customer than to keep […]

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How a Small Social Media Mistake Ended Up Costing These Companies $4.3 Million in Losses via @sejournal, @marcushokh /small-social-media-mistake-ended-costing-companies-4-3-million-losses/116100/ /small-social-media-mistake-ended-costing-companies-4-3-million-losses/116100/#comments Fri, 17 Oct 2014 12:27:30 +0000 /small-social-media-mistake-ended-costing-companies-4-3-million-losses/116100/ On average, companies can expect to lose about $4.3 million  in global sales because of social media mistakes. But that’s not all: research from Altimeter has shown social media crises are on the rise, year after year. Companies who don’t pay close attention to how they brand themselves online can confuse and even frustrate consumers whose complaints now have the ability to reach millions of people around the world via social media. It’s something to take seriously because a small mistake can lead to big consequences. Recently, McDonald’s in China had an expired meat scandal that was met with a strong backlash. But […]

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