Lisa Buyer

CEO and Social PR Consultant at The Buyer Group - A Media and PR Training Company
VIP Contributor

Lisa Buyer

CEO and Social PR Consultant at The Buyer Group - A Media and PR Training Company

About

Covering the Digital PR Meteaverse and more. Looking for the latest Digital PR/SEO/Social Media trends or marketing life hacks? Meet Lisa Buyer, a subject matter expert in public relations/social media and a recovering digital life junkie. She is the author of Social PR Secrets (4th ed 2019) with the foreword by Guy Kawasaki.

Lisa brings 20+ years of PR experience always staying ahead of the curve as an early adapter integrating PR, SEO and social media. Past clients include Fortune 500 companies, start-ups and niche brands. Industries include technology, marketing, real estate, health, wellness, and yoga.

By day you can find Lisa at her Celebration, Fl-based company The Buyer Group, a boutique media and consultancy specializing in Social PR and Digital PR coaching, training and collaborations. She previously taught a Social Media Management class at the University of Florida and is a national and international speaker including keynotes.
Her intention is to inspire and motivate with purposeful actionable takeaways.

Lisa is currently working on her next book, Digital Detox Secrets, a how to book on digital life balance. She focuses on productivity and motivational ways to balance the pressures of working in an “always on” social world.

She is an avid yogi, author, entrepreneur, speaker, journalist, and educator. Lisa's experience blends the traditional fundamentals with today’s digital best practices. Meet Lisa speaking at conferences such as Pubcon, SMX or PRSA; or follow her on social via @lisabuyer.

I am awesome at

Social Media, Blogging, Entrepreneurism, Public Relations

Favorite Tools

SEMRush, Yoast, Google Analytics, Unbounce, HARO, Medium, SumoMe, Buffer, Canva, Mailchimp, Asana

25+ SEO Words To Delete, Add, Or Reconsider In The Web3 Era
SEO · Digital Trends

25+ SEO Words To Delete, Add, Or Reconsider In The Web3 Era

25+ SEO Words To Delete, Add, Or Reconsider In The Web3 Era

As SEO evolves, so does our terminology. Here are 20+ SEO words that industry professionals would like to delete and add in 2022 and beyond.

  • 26K Reads
Are You Web 3.0 Ready? 12 Steps For A Successful Social Media Audit
Social Media · Social Strategy

Are You Web 3.0 Ready? 12 Steps For A Successful Social Media Audit

Are You Web 3.0 Ready? 12 Steps For A Successful Social Media Audit

Is your brand overweight on Web 2.0? It’s time to build and flex your Web 3.0 muscle! Let’s get your social media presence in shape.

  • 23K Reads
Metaverse Marketing Myths, Musts & Mantras #WAGMI
Social Media · Digital Experience

Metaverse Marketing Myths, Musts & Mantras #WAGMI

Metaverse Marketing Myths, Musts & Mantras #WAGMI

There’s a lot of speculation about the Metaverse. We bust the myths and share how brands and influencers are using it right now.

  • 3.8K Reads
A Marketer’s Guide To NFTs And The Metaverse
Social Media · Digital Experience

A Marketer’s Guide To NFTs And The Metaverse

A Marketer’s Guide To NFTs And The Metaverse

Learn how brands and marketers can leverage NFTs, the Metaverse, and cryptocurrencies in 2022 and see who’s already leading the way!

  • 40K Reads
Marketing in the Metaverse: The Future of Search & Social
Social Media · Digital Experience

Marketing in the Metaverse: The Future of Search & Social

Marketing in the Metaverse: The Future of Search & Social

The metaverse is poised for rapid growth that will open up opportunities for marketers. Here’s what you need to know.

  • 26K Reads
How Glocal Content Marketing Helps International Brands Stay Local
Content · Local Search

How Glocal Content Marketing Helps International Brands Stay Local

How Glocal Content Marketing Helps International Brands Stay Local

Localization technology is the modern secret to building a global brand’s local staying power. Learn about what it means to be “glocal” here.

  • 2.9K Reads
Digital Public Relations Myths & Musts for Earned Media Success
Content · Digital Experience

Digital Public Relations Myths & Musts for Earned Media Success

Digital Public Relations Myths & Musts for Earned Media Success

Earned media from PR complements paid and organic. These are the “musts” in digital public relations, as well as misconceptions that hinder PR success.

  • 2.0K Reads
Top Podcasting Secrets & Shows for Digital Marketers & Beyond
Content

Top Podcasting Secrets & Shows for Digital Marketers & Beyond

Top Podcasting Secrets & Shows for Digital Marketers & Beyond

Podcasting is a great way to reach and engage with your audience. Here’s the lowdown on podcasting and the shows marketers should pay attention to.

  • 2.0K Reads
Marketing Disrupted: 5 Ways AR & VR Are Reshaping Digital Marketing
Content · Digital Experience

Marketing Disrupted: 5 Ways AR & VR Are Reshaping Digital Marketing

Marketing Disrupted: 5 Ways AR & VR Are Reshaping Digital Marketing

Learn five ways (and 20+ resources) to add augmented reality and virtual reality into your marketing strategy.

  • 9.7K Reads
How Brands Should Use Instagram PR During Work-From-Home Mode
Instagram

How Brands Should Use Instagram PR During Work-From-Home Mode

How Brands Should Use Instagram PR During Work-From-Home Mode

Make sure to adjust your Instagram strategy for today’s environment. Here are some expert tips for growing your Instagram brand account right now.

  • 4.7K Reads
6 Video Marketing Tips for Smarter Strategy
Content · YouTube

6 Video Marketing Tips for Smarter Strategy

6 Video Marketing Tips for Smarter Strategy

Brands are seeing success in using video content on Facebook, Instagram, and YouTube. Read expert tips on improving your video marketing strategy.

  • 8.4K Reads
Emerging Social Media Channels & Trends
Social Media

Emerging Social Media Channels & Trends

Emerging Social Media Channels & Trends

Get up to speed with all the emerging social media channels and trends in this post.

  • 8.3K Reads
8 Terrific Tips to Optimize a Twitter Business or Brand Profile
Twitter

8 Terrific Tips to Optimize a Twitter Business or Brand Profile

8 Terrific Tips to Optimize a Twitter Business or Brand Profile

Optimizing your Twitter profile can be powerful for your brand. Learn how to do it for social media success.

  • 7.6K Reads
11 Reasons Why You Should Use a Docuseries in Your Content Strategy
Content

11 Reasons Why You Should Use a Docuseries in Your Content Strategy

11 Reasons Why You Should Use a Docuseries in Your Content Strategy

A docuseries can play a vital role in your content strategy. Here are 11 reasons why.

  • 2.6K Reads
How to Grow Your Cannabis Brand with Digital Marketing
Social Media

How to Grow Your Cannabis Brand with Digital Marketing

How to Grow Your Cannabis Brand with Digital Marketing

Marketing cannabis brands creatively and effectively in a highly regulated industry is challenging. Here’s how to do it right.

  • 14K Reads
10 Simple Tips to Flip FOMO into JOMO
Friday Focus

10 Simple Tips to Flip FOMO into JOMO

10 Simple Tips to Flip FOMO into JOMO

FOMO (the fear of missing out) is real. But here’s how to turn that fear into joy of missing out.

  • 8.6K Reads
All the Free PR Secrets You Need to Know to Scale Your Business
Social Media · Digital Experience

All the Free PR Secrets You Need to Know to Scale Your Business

All the Free PR Secrets You Need to Know to Scale Your Business

Learn how to get free publicity with laser-sharp pitching and optimized press releases.

  • 3.2K Reads
14 Ways to (Literally) Boost Your Facebook Page ROI
Facebook

14 Ways to (Literally) Boost Your Facebook Page ROI

14 Ways to (Literally) Boost Your Facebook Page ROI

Here’s a quick checklist to optimize your Facebook Page, increase organic results, and boost Facebook exposure for any size budget.

  • 6.0K Reads
12 Tips to Finding Social Media Zen
Social Media

12 Tips to Finding Social Media Zen

12 Tips to Finding Social Media Zen

Here are 12 ways to make the most out of your social media channels and find the zen zone.

  • 1.9K Reads
9 Futurist Content Marketing Insights You Must Know Now
Content · Digital Experience

9 Futurist Content Marketing Insights You Must Know Now

9 Futurist Content Marketing Insights You Must Know Now

Take a futuristic look at how content marketing is evolving into new dimensions, mediums, and experiences.

  • 5.3K Reads
18 Must-See Video Marketing Secrets & Insights
Content · SEO

18 Must-See Video Marketing Secrets & Insights

18 Must-See Video Marketing Secrets & Insights

Learn video marketing secrets that can help your brand dominate social video marketing and beyond.

  • 4.7K Reads
12 New Realities of Inbound Marketing
Content · Digital Experience

12 New Realities of Inbound Marketing

12 New Realities of Inbound Marketing

Inbound marketing is full of change. These are the 12 new realities marketers should be aware of.

  • 5.2K Reads
17 Really Simple Ways to Get More Media Coverage from Search & Social
SEO · Social Media

17 Really Simple Ways to Get More Media Coverage from Search & Social

17 Really Simple Ways to Get More Media Coverage from Search & Social

Check out new (and old) ways to get more media coverage and stand out in search and social media.

  • 5.7K Reads
9 Simple Steps to Creating an Effective Social Media Strategy
Social Media

9 Simple Steps to Creating an Effective Social Media Strategy

9 Simple Steps to Creating an Effective Social Media Strategy

Use this step-by-step guide to create and document a purposeful social media marketing strategy.

  • 16K Reads
The Future of Facebook Marketing: 7 Takeaways to Crush it
Facebook

The Future of Facebook Marketing: 7 Takeaways to Crush it

The Future of Facebook Marketing: 7 Takeaways to Crush it

Here are the top Facebook marketing ideas you can start applying to your social media marketing plans today.

  • 4.8K Reads
How to Push the Pinterest Limits for PR & Social Commerce
Pinterest

How to Push the Pinterest Limits for PR & Social Commerce

How to Push the Pinterest Limits for PR & Social Commerce

Push Pinterest to the limits and forget the Facebook drama. Check out the power of Pinterest for PR, marketing, selling and sharing content when optimizing...

  • 15K Reads
How to Rock Facebook Messenger & Chatbots for Social Success
Social Media · Digital Experience

How to Rock Facebook Messenger & Chatbots for Social Success

How to Rock Facebook Messenger & Chatbots for Social Success

Are you a marketer? Then you need chatbots. Find out how and why your brand can get started using chatbots.

  • 4.3K Reads
5 Digital Detox Secrets to Empower Your Next Marketing Conference
Careers

5 Digital Detox Secrets to Empower Your Next Marketing Conference

5 Digital Detox Secrets to Empower Your Next Marketing Conference

Check out these five secrets to improve your focus, energy, and results at the next marketing conference you attend.

  • 663 Reads
5 Ways Instagram Optimization Can Make You Famous
Instagram

5 Ways Instagram Optimization Can Make You Famous

5 Ways Instagram Optimization Can Make You Famous

Success on Instagram requires more than random photos, quick filters, a few hashtags, and an emoji or two.

  • 5.3K Reads
22 Twitter Optimization Tips to Boost Your Brand
Twitter

22 Twitter Optimization Tips to Boost Your Brand

22 Twitter Optimization Tips to Boost Your Brand

Optimizing Twitter can be powerful for your brand. Learn smart and easy ways to do it for social media success.

  • 12K Reads