Lee Wilson

Service Operations Director at Vertical Leap
VIP Contributor

Lee Wilson

Service Operations Director at Vertical Leap

About

Lee Wilson is Service Operations Director at Vertical Leap, and has led digital marketing departments since the early 2000’s. He’s enjoyed delivering search marketing success to businesses from start-ups and SMEs, through to multinationals and global brands and still enjoys the challenges that this brings.

I am awesome at

SEO, International SEO, Mobile SEO, Local Search, Content Marketing

4 Tips For Getting Your Story On The Local News
Link Building · Local Search

4 Tips For Getting Your Story On The Local News

4 Tips For Getting Your Story On The Local News

Get ahead of the competition by understanding how local news sites can give you an advantage. Support your link building approach with these tips.

  • 1.1K Reads
6 Ways To Target Seniors More Effectively In Digital Marketing
Social Media · Digital Experience

6 Ways To Target Seniors More Effectively In Digital Marketing

6 Ways To Target Seniors More Effectively In Digital Marketing

Older generations are using the Internet in surprising ways. Learn how to get in front of Boomers and other seniors with your digital marketing campaigns.

  • 69K Reads
Local SEO Deliverables: What To Expect Of Your Agency
Local Search

Local SEO Deliverables: What To Expect Of Your Agency

Local SEO Deliverables: What To Expect Of Your Agency

What should you expect your local SEO agency to bring to the table? Use this guide to help ensure a successful relationship.

  • 2.0K Reads
SEO For Small Business: 5 Ways To Punch Above Your Weight
SEO

SEO For Small Business: 5 Ways To Punch Above Your Weight

SEO For Small Business: 5 Ways To Punch Above Your Weight

Bigger isn’t always better – check out these creative ways SMBs can outrank even the largest competitors in search.

  • 13K Reads
How to Find & Optimize Your MVPs (Most Valuable Pages)
Content · SEO

How to Find & Optimize Your MVPs (Most Valuable Pages)

How to Find & Optimize Your MVPs (Most Valuable Pages)

Your most valuable pages can bring the greatest business impact. Find out what MVPs are and how to optimize them here.

  • 9.6K Reads
A Complete Guide to App Store Optimization (ASO)
Digital Experience · Mobile SEO

A Complete Guide to App Store Optimization (ASO)

A Complete Guide to App Store Optimization (ASO)

Learn the practical steps of App Store Optimization (ASO) from start to finish so you can improve app visibility & downloads.

  • 120K Reads
3 Important Ways Search Data Can Fuel Your Business
Marketing Analytics · Digital Experience

3 Important Ways Search Data Can Fuel Your Business

3 Important Ways Search Data Can Fuel Your Business

There is great value in search data and expanding its use, depth, and application for meaningful business impact. Here are 3 ways to do so.

  • 1.3K Reads
3 Search Marketing Tactics to Drive Last-Minute Ecommerce Sales
Digital Experience · PPC

3 Search Marketing Tactics to Drive Last-Minute Ecommerce Sales

3 Search Marketing Tactics to Drive Last-Minute Ecommerce Sales

When you need to quickly move stock, feature timely promotions, and generate last-minute sales in ecommerce, try these proven search marketing tactics.

  • 2.7K Reads
How to Get Your Website Listed in Google News
Content · SEO

How to Get Your Website Listed in Google News

How to Get Your Website Listed in Google News

Want to know how to get your newsworthy website content into Google News? Learn the guidelines and get best practices and tips here.

  • 40K Reads
3 Reasons Why You Need to Integrate CRO with SEO
Marketing Analytics · SEO

3 Reasons Why You Need to Integrate CRO with SEO

3 Reasons Why You Need to Integrate CRO with SEO

It’s high time for companies to reconsider a more integrated approach to deploying SEO with CRO. Here are three reasons why.

  • 7.9K Reads
25 of the Best Examples of Effective FAQ Pages
Content · Digital Experience

25 of the Best Examples of Effective FAQ Pages

25 of the Best Examples of Effective FAQ Pages

An FAQ page is one of the best ways to help people visiting or using your site. Here are 25 examples of useful FAQ pages.

  • 816K Reads
How to Find & Improve Underperforming Content: A Practical Guide
Content · SEO

How to Find & Improve Underperforming Content: A Practical Guide

How to Find & Improve Underperforming Content: A Practical Guide

Got website content that’s no longer performing well? It may be time to refresh them. Learn how to boost the value of existing content.

  • 6.3K Reads
3 New ‘Must-Know’ Trends for Marketing
Marketing Analytics · Digital Experience

3 New ‘Must-Know’ Trends for Marketing

3 New ‘Must-Know’ Trends for Marketing

Let’s explore three of the search trends emerging out of the Coronavirus climate, along with practical ways to leverage them for your business.

  • 3.7K Reads
Crisis Marketing Made Simple
Content · Digital Experience

Crisis Marketing Made Simple

Crisis Marketing Made Simple

Here are practical and simple actions that companies can take to maximize crisis marketing in difficult times.

  • 4.5K Reads
5 Brand Protection Tactics That Work
Digital Experience

5 Brand Protection Tactics That Work

5 Brand Protection Tactics That Work

Finding it difficult to create a genuine digital brand identity? Implement these five tactics to strengthen your brand online.

  • 1.6K Reads
5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing
Content · Digital Experience

5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing

5 Strategic ‘Must-Haves’ to Diversify Your Digital Marketing

Discover five of the most useful approaches to enrich and diversify your digital marketing strategy.

  • 8.7K Reads
Waze Local Paid Marketing Primer: Here’s What You Need to Know
Digital Experience · Local Search

Waze Local Paid Marketing Primer: Here’s What You Need to Know

Waze Local Paid Marketing Primer: Here’s What You Need to Know

Here’s why businesses should explore and maximize the paid advertising opportunity Waze Local has to offer.

  • 1.7K Reads
25 of the Best Examples of Home Pages
Digital Experience

25 of the Best Examples of Home Pages

25 of the Best Examples of Home Pages

Let’s explore 25 of the best examples of home pages and what makes them work so well.

  • 57K Reads
5 Ways SEO Helps Marketers Work Smarter with Bigger Brands
Careers · SEO

5 Ways SEO Helps Marketers Work Smarter with Bigger Brands

5 Ways SEO Helps Marketers Work Smarter with Bigger Brands

Here are five ways to use SEO to work smarter and better with bigger brands.

  • 3.7K Reads
4 Tips for Optimizing Terrible Websites
SEO

4 Tips for Optimizing Terrible Websites

4 Tips for Optimizing Terrible Websites

Here are some of the best ways to bring terrible websites back to life through SEO.

  • 7.7K Reads
5 Ways to Fix Your Stagnated Content
Content · SEO

5 Ways to Fix Your Stagnated Content

5 Ways to Fix Your Stagnated Content

Wondering what to do with your old, underperforming content? Here’s how to improve the performance of your stagnant content.

  • 3.7K Reads
6 Effective Onboarding Tips for New SEO Customers
Careers · SEO

6 Effective Onboarding Tips for New SEO Customers

6 Effective Onboarding Tips for New SEO Customers

Here are six client onboarding tips that will improve your new business retention and customer lifetime values.

  • 3.5K Reads
3 Tips for Taking Action from Your Website Data
Careers · Marketing Analytics

3 Tips for Taking Action from Your Website Data

3 Tips for Taking Action from Your Website Data

Here are three data-driven actions that will help support your company toward search marketing success.

  • 1.6K Reads
Top 10 Ranking About Us Pages
SEO · Digital Experience

Top 10 Ranking About Us Pages

Top 10 Ranking About Us Pages

These About Us pages have earned top rankings on Google. Here’s what you can learn from them.

  • 10K Reads
10 Landing Page Tweaks That Will Increase Conversions
Digital Experience

10 Landing Page Tweaks That Will Increase Conversions

10 Landing Page Tweaks That Will Increase Conversions

These 10 landing page tips and updates can bring you increased conversions over time.

  • 9.4K Reads
3 Easy Steps to Make Your Content Work Harder
Content

3 Easy Steps to Make Your Content Work Harder

3 Easy Steps to Make Your Content Work Harder

Here are three tactics that can help get the most value possible from your existing content.

  • 2.3K Reads
How to Do Guest Posting Today: Your 3-Step Guide
Content

How to Do Guest Posting Today: Your 3-Step Guide

How to Do Guest Posting Today: Your 3-Step Guide

Find your competitive advantage with this three-step guide to effective guest posting.

  • 4.3K Reads
The 5 Most Effective SEO Tactics Right Now
SEO

The 5 Most Effective SEO Tactics Right Now

The 5 Most Effective SEO Tactics Right Now

Want to up your SEO game? Use these five effective tactics to optimize your website and maximize your SEO gains.

  • 11K Reads
Google Freshness Algorithm: Everything You Need to Know
SEO

Google Freshness Algorithm: Everything You Need to Know

Google Freshness Algorithm: Everything You Need to Know

The Google Freshness algorithm update was a significant ranking change with many important implications to search engine success.

  • 28K Reads
5 Reasons Why Chatbots Need to Be Part of Your Social Strategy
Social Media · Digital Experience

5 Reasons Why Chatbots Need to Be Part of Your Social Strategy

5 Reasons Why Chatbots Need to Be Part of Your Social Strategy

Here are the biggest reasons why you need to make social media chatbots part of your social media strategy.

  • 3.6K Reads