Josh McCoy – Search Engine Journal SEO, Search Marketing News and Tutorials Sun, 28 Nov 2021 15:38:24 +0000 en-US hourly 1 4 Tips For Measuring Your Brand Lift In Google Search via @sejournal, @joshuacmccoy /measuring-brand-lift/428199/ Mon, 29 Nov 2021 15:45:18 +0000 /measuring-brand-lift/428199/ Don't get hung up on unbranded search alone! See what these 4 free tools can tell you about optimizing your brand's presence on Google.

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How to Set Up Google Analytics Goals & 10 Tips to Get Ahead via @sejournal, @joshuacmccoy /google-analytics-goals-tips/252085/ Mon, 30 Aug 2021 13:40:17 +0000 /google-analytics-goals-tips/252085/ Learn how Google Analytics goals give insight into your website audience. Get essential information about them, and whether they are converting toward your site objectives.

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4 Ways to Use Cross-Channel Insights in Digital Marketing via @sejournal, @joshuacmccoy /cross-channel-insights-tips/401901/ Tue, 20 Apr 2021 12:45:58 +0000 /cross-channel-insights-tips/401901/ Using insights and trends from one platform to assist in another benefits your digital marketing efforts. Read on to learn ways to do just that.

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Search Marketing Year-End Audit Tips via @sejournal, @joshuacmccoy /search-marketing-year-end-audit-tips/390969/ Fri, 18 Dec 2020 13:45:01 +0000 /search-marketing-year-end-audit-tips/390969/ A year-end audit is always a good idea. You will gain insight into improvements that need to be made. Here's how to do it right.

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How to Maximize Your Search & Social Audience Expansion via @sejournal, @joshuacmccoy /expand-search-social-audience/381012/ Fri, 18 Sep 2020 12:45:27 +0000 /expand-search-social-audience/381012/ Seeing audience fatigue in your paid search and social ad campaigns? This approach can help bring some life to your stale conversion funnel.

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How to Show the Value of Local SEO via @sejournal, @joshuacmccoy /local-seo-value/372261/ Fri, 19 Jun 2020 13:00:18 +0000 /local-seo-value/372261/ Looking to prove the value of local search? You first need to understand its impact. Here are four ways to analyze your local SEO performance.

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4 Top Tips for Decreasing Campaign Downtime via @sejournal, @joshuacmccoy /top-tips-for-decreasing-campaign-downtime/355342/ Fri, 20 Mar 2020 12:45:35 +0000 /top-tips-for-decreasing-campaign-downtime/355342/ Here are a few tips to overcome roadblocks in your digital marketing programs and keep your campaigns running.

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Quick Tips for Surviving the Search Marketing RFP Season via @sejournal, @joshuacmccoy /search-marketing-rfp-tips/335729/ Thu, 21 Nov 2019 13:45:57 +0000 /search-marketing-rfp-tips/335729/ These tips can help you save time when scoping requests for proposals (RFPs) and make your review commitments more manageable.

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How to Identify Your True Web Audience via @sejournal, @joshuacmccoy /identify-your-true-web-audience/324443/ Mon, 09 Sep 2019 09:45:03 +0000 /identify-your-true-web-audience/324443/ Discover how to perfect your web audience intelligence with Google Analytics, as well as PPC and social advertising channels.

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Structured Data: Your Path to Increased Visibility via @sejournal, @joshuacmccoy /structured-data-increase-visibility/315183/ Mon, 08 Jul 2019 12:45:59 +0000 /structured-data-increase-visibility/315183/ When it comes to quick SEO wins, structured data utilization is the way. Here's why.

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3 Digital Marketing Agency Client Flubs You Must Avoid via @sejournal, @joshuacmccoy /digital-marketing-agency-mistakes/308301/ Wed, 22 May 2019 11:45:09 +0000 /digital-marketing-agency-mistakes/308301/ Mistakes are going to happen. But you can set your agency up for success by avoiding these common blunders.

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6 Tips for Building an SEO + UX-Minded Main Navigation via @sejournal, @joshuacmccoy /seo-ux-main-navigation/297965/ Mon, 18 Mar 2019 13:45:35 +0000 /seo-ux-main-navigation/297965/ Let’s take a look at a few key considerations when building an SEO and UX-minded main navigation.

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A Beginner’s Guide to Google Ads & Facebook Remarketing via @sejournal, @joshuacmccoy /google-ads-facebook-get-started/285763/ Mon, 14 Jan 2019 13:45:12 +0000 /google-ads-facebook-get-started/285763/ Here are a few ways to use retargeting and remarketing on Google Ads and Facebook for an omni-channel advantage.

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3 Big Reasons Why You Must Audit Your Internal Links via @sejournal, @joshuacmccoy /why-internal-link-audit/279159/ Wed, 28 Nov 2018 13:45:51 +0000 /why-internal-link-audit/279159/ Learn how to understand, optimize and manage your website internal linking structure.

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How User Personas Can Improve Your SEO Performance via @sejournal, @joshuacmccoy /user-personas-seo/259637/ Mon, 09 Jul 2018 12:45:23 +0000 /user-personas-seo/259637/ Here's why and how to create user personas that can help improve SEO performance.

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Google’s Vince Update: The Day Big Brands Won via @sejournal, @joshuacmccoy /google-algorithm-history/vince-update/ Mon, 27 Nov 2017 06:00:50 +0000 /google-algorithm-history/vince-update/ Following the Google Vince update, big brands began quickly appearing for broad-level, high-volume keyword searches.

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4 Important Competitive SEO Data Points You Should Always Watch via @sejournal, @joshuacmccoy /competitive-seo-data-points/215379/ Mon, 25 Sep 2017 15:00:09 +0000 /competitive-seo-data-points/215379/ Consistently watching your visibility, indexation, links, and attention will help you gauge whether you're remaining competitive in SEO.

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Why Big Brands Shouldn’t Ignore SEO via @sejournal, @joshuacmccoy /no-brand-big-seo/206728/ Mon, 24 Jul 2017 13:30:10 +0000 /no-brand-big-seo/206728/ SEO isn't just for new brands trying to increase traffic and visibility. Big brands need SEO, too. Here's why.

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Similar Content: When to Canonicalize, Noindex, or Do Nothing via @sejournal, @joshuacmccoy /addressing-similar-content-when-to-canonicalize-when-to-noindex-when-to-do-nothing/199057/ Wed, 31 May 2017 12:30:50 +0000 /addressing-similar-content-when-to-canonicalize-when-to-noindex-when-to-do-nothing/199057/ How do you address similar content: canonicalize, noindex, or do nothing? Let's look at when to use these options.

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10 Common User Experience Pet Peeves via @sejournal, @joshuacmccoy /user-experience-pet-peeves/184219/ Wed, 01 Feb 2017 11:25:11 +0000 /user-experience-pet-peeves/184219/ Making a great first impression with your website can mean all the difference on whether you will hold a big lead list or nothing but a big bounce rate. Learn what you may be doing wrong and what you must look for to make that important first visit impression.

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