John Lee – Search Engine JournalSEO, Search Marketing News and TutorialsWed, 12 May 2021 20:14:57 +0000en-UShourly 1 How to Create the Secret Sauce of PPC Automation Success via @sejournal, @john_a_lee/ppc-automation-secret-sauce/400761/Thu, 01 Apr 2021 12:45:31 +0000/ppc-automation-secret-sauce/400761/Automation is a powerful tool, and PPC success comes when we match that power with intent and follow through in our campaign plans. Read on.

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Plan for Digital Advertising Growth in 2021 with Awareness, Foresight & Testing via @sejournal, @john_a_lee/plan-digital-advertising-growth/393535/Wed, 27 Jan 2021 12:45:33 +0000/plan-digital-advertising-growth/393535/Are you equipped for digital advertising growth in 2021? Learn some tips to develop a growth mindset with awareness, foresight, and testing.

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Dynamic Search Ads: Uncover Purpose-Themed Keyword Opportunities via @sejournal, @john_a_lee/dynamic-search-ads-purpose-themed-keyword-opportunities/389327/Fri, 11 Dec 2020 12:45:32 +0000/dynamic-search-ads-purpose-themed-keyword-opportunities/389327/Are your ads product-centric or people-centric? Learn how to use Dynamic Search Ads to uncover purpose-themed search queries.

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5 Practical Tips to Step Up Your Audience Targeting Game via @sejournal, @john_a_lee/5-practical-tips-to-step-up-your-audience-targeting-game/373428/Thu, 02 Jul 2020 12:00:41 +0000/5-practical-tips-to-step-up-your-audience-targeting-game/373428/Don't miss out on opportunities audience targeting can bring to your PPC campaigns. Here are best practices for stepping up your audience targeting game.

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How to Make Responsive Search Ads Work for You via @sejournal, @john_a_lee/make-responsive-search-ads-work-for-you/352732/Wed, 04 Mar 2020 13:45:30 +0000/make-responsive-search-ads-work-for-you/352732/Learn some basic best practices and understand how to analyze RSA performance here.

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3 Big Ideas That Will Drive a Fresh Back-to-School PPC Strategy via @sejournal, @john_a_lee/back-to-school-ppc-strategy-ideas/257801/Wed, 27 Jun 2018 11:45:01 +0000/back-to-school-ppc-strategy-ideas/257801/These three data-driven back-to-school PPC ideas can positively impact your entire paid search strategy.

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6 Growth Marketing Best Practices for Higher SEM Profitability via @sejournal, @john_a_lee/growth-marketing-sem/238883/Thu, 22 Feb 2018 13:00:41 +0000/growth-marketing-sem/238883/Follow these best practices to maximize the reach, impact, and value of your paid search campaigns with bottom-line results.

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There is Still Time to Make Your Holiday PPC Campaigns Even Better via @sejournal, @john_a_lee/make-holiday-ppc-campaigns-better/227231/Wed, 13 Dec 2017 13:00:42 +0000/make-holiday-ppc-campaigns-better/227231/Learn how you can improve your holiday PPC campaigns for the final days of December shopping.

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