Jes Scholz

Group CMO at Ringier
VIP Contributor

Jes Scholz

Group CMO at Ringier

About

An Australian-born German resident who has worked across Africa and Asia, Jes is no stranger to the challenges of international digital marketing. Coming from the Berlin startup scene, she now leads a team responsible for the establishment of marketing best practices and transferring learnings globally across Swiss media giant Ringier's diverse portfolio of brands.

Jes spends much of her time testing theories on the future of search, leading projects in chatbots, computer vision, virtual reality, AI for automation and anything else that can future proof brands. A strong believer in data driven marketing and agile methodologies, she is always testing out new tactics with the help of her team.

I am awesome at

SEO, International SEO, Technical SEO, Social Media, PPC, Content Marketing, Blogging, Email Marketing

Favorite Tools

Google Analytics, Trello

Dominating Your WhatsApp Marketing Strategy
Social Media

Dominating Your WhatsApp Marketing Strategy

Dominating Your WhatsApp Marketing Strategy

Want to engage your audience with WhatsApp marketing? Get to know the latest features and how to leverage the Business App vs API.

  • 28K Reads
8 Enterprise SEO Skills That Add Value for Your Team & Career
Enterprise SEO

8 Enterprise SEO Skills That Add Value for Your Team & Career

8 Enterprise SEO Skills That Add Value for Your Team & Career

Enterprise SEO is among the most enduring marketing strategies for large websites. Learn the SEO skills you need for enterprise success.

  • 7.1K Reads
9 Expert Tips to Earn Traffic from Instagram
Instagram

9 Expert Tips to Earn Traffic from Instagram

9 Expert Tips to Earn Traffic from Instagram

These easy-to-implement strategies can help you use clickable links on Instagram and drive free traffic from the platform to your website.

  • 28K Reads
Google AMP & SEO: Everything You Need to Know
SEO · Mobile SEO

Google AMP & SEO: Everything You Need to Know

Google AMP & SEO: Everything You Need to Know

Should you AMP-lify your site for SEO? Learn about AMP’s advantages and drawbacks, plus what’s involved for optimal implementation and reporting.

  • 44K Reads
An Introduction to Artificial Intelligence in Marketing
Digital Experience

An Introduction to Artificial Intelligence in Marketing

An Introduction to Artificial Intelligence in Marketing

Learn how to overcome the four main reasons why marketers aren’t fully leveraging AI.

  • 6.0K Reads
How to Get Google to Index Your Site With the Coverage Report
SEO · Tools

How to Get Google to Index Your Site With the Coverage Report

How to Get Google to Index Your Site With the Coverage Report

Deep dive into the Search Console Index Coverage Report to understand how to get Google to crawl and index your site faster.

  • 22K Reads
An SEO Guide to URL Parameter Handling
SEO

An SEO Guide to URL Parameter Handling

An SEO Guide to URL Parameter Handling

Learn six ways to avoid potential SEO issues with URL parameters.

  • 139K Reads
SEO-Friendly Pagination: A Complete Best Practices Guide
SEO

SEO-Friendly Pagination: A Complete Best Practices Guide

SEO-Friendly Pagination: A Complete Best Practices Guide

Here’s everything you need to know about pagination handling for SEO – its causes, optimal solutions, and KPI impact.

  • 133K Reads
How to Use XML Sitemaps to Boost SEO
SEO

How to Use XML Sitemaps to Boost SEO

How to Use XML Sitemaps to Boost SEO

Here’s a guide to everything SEO pros need to know about XML sitemaps, including a best practice checklist.

  • 104K Reads
Fixing Index Bloat: 9 Ways to Deindex Pages from Google
SEO

Fixing Index Bloat: 9 Ways to Deindex Pages from Google

Fixing Index Bloat: 9 Ways to Deindex Pages from Google

Only you can prevent index bloat. Here’s how to identify it and deindex low-value pages from Google.

  • 15K Reads
The Essential Guide to Managing Expired Content
SEO

The Essential Guide to Managing Expired Content

The Essential Guide to Managing Expired Content

Have a website built upon content that routinely expires? Here are the six key SEO considerations you need to know.

  • 8.3K Reads
Agile SEO: Moving from Strategy to Action
Careers · SEO

Agile SEO: Moving from Strategy to Action

Agile SEO: Moving from Strategy to Action

Learn how to get SEO work done more efficiently with agile methodologies.

  • 10K Reads
Augmented Reality Marketing: Moving From Gimmick to Strategy
Content · Digital Experience

Augmented Reality Marketing: Moving From Gimmick to Strategy

Augmented Reality Marketing: Moving From Gimmick to Strategy

The definitive guide to augmented reality marketing, including AR campaign case studies from companies who did it right.

  • 20K Reads
Visual Listening: How to Turn Selfies Into Sales
Marketing Analytics · Social Media

Visual Listening: How to Turn Selfies Into Sales

Visual Listening: How to Turn Selfies Into Sales

Learn how you can use visual listening to find influencers, leverage user-generated content, and drive conversions.

  • 1.7K Reads
Visual Search: Looking Beyond Image SEO Marketing
Mobile SEO

Visual Search: Looking Beyond Image SEO Marketing

Visual Search: Looking Beyond Image SEO Marketing

Visual search is fast becoming a staple for shopping apps. Learn what this means for SEO and how to adapt.

  • 6.8K Reads
Everything You Need to Know About Virtual Reality Marketing
Content

Everything You Need to Know About Virtual Reality Marketing

Everything You Need to Know About Virtual Reality Marketing

Why you need to understand virtual reality marketing, some powerful VR campaign examples, and how to actually do it.

  • 5.2K Reads
A Marketer’s Guide to Facebook Messenger Bots
Digital Experience · Facebook

A Marketer’s Guide to Facebook Messenger Bots

A Marketer’s Guide to Facebook Messenger Bots

Facebook may say to the world “All your bots are belong to us” but a good marketer knows how to get in on the action....

  • 8.5K Reads