Greg Jarboe – Search Engine Journal SEO, Search Marketing News and Tutorials Wed, 18 May 2022 19:15:55 +0000 en-US hourly 1 How To Optimize YouTube Videos To Help Ukraine via @sejournal, @gregjarboe /youtube-videos-help-ukraine/445248/ Thu, 19 May 2022 12:45:20 +0000 /youtube-videos-help-ukraine/445248/ Learn how to optimize videos that tell the truth about the Russia-Ukraine war so they are discovered when people conduct relevant YouTube searches.

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TikTok Launches Branded Mission, A New Way To Crowdsource Creative via @sejournal, @gregjarboe /tiktok-branded-mission/450736/ Wed, 18 May 2022 14:00:22 +0000 /tiktok-branded-mission/450736/ TikTok launches Branded Mission - an new way for brands to crowdsource authentic and creative content from the TikTok community.

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Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts via @sejournal, @gregjarboe /iab-newfronts-tiktok-meta-news/448780/ Mon, 09 May 2022 16:58:17 +0000 /iab-newfronts-tiktok-meta-news/448780/ Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here's what you may have missed.

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Top Creator Economy & Video Ads Insights From IAB NewFronts via @sejournal, @gregjarboe /iab-newfronts-2022-day-1/448293/ Thu, 05 May 2022 10:45:22 +0000 /iab-newfronts-2022-day-1/448293/ Whether you're a media buyer, ad executive, or creative, discover what's happening in the industry with these highlights from the 2022 IAB NewFronts event.

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What’s The Alternative To Spending $7 Million On A Super Bowl Ad? via @sejournal, @gregjarboe /super-bowl-ad-alternatives/440753/ Fri, 25 Mar 2022 12:45:26 +0000 /super-bowl-ad-alternatives/440753/ Prevent brands from starting a bonfire of the vanities during 2023’s Big Game. Discover 5 alternatives to spending $7 Million on a Super Bowl ad.

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YouTube & Video Spam: A Guide For Content Creators & Marketers via @sejournal, @gregjarboe /youtube-video-spam/434524/ Fri, 25 Feb 2022 13:45:07 +0000 /youtube-video-spam/434524/ Not sure if your content violates policy? This guide provides everything you need to know about YouTube and video spam (but were afraid to ask).

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Advertising Around The Super Bowl: Q&A With A Marketing Strategist via @sejournal, @gregjarboe /super-bowl-advertising-strategy/436070/ Wed, 09 Feb 2022 14:45:35 +0000 /super-bowl-advertising-strategy/436070/ With Super Bowl 2022 just days away, SEO experts, content marketers, social media marketers, and digital advertisers can learn some important lessons from these brands.

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What Is A Content Marketing Matrix & Do We Need One? via @sejournal, @gregjarboe /content-marketing-matrix/431529/ Wed, 12 Jan 2022 13:45:31 +0000 /content-marketing-matrix/431529/ What is a content marketing matrix, and do you need one? Learn how to create a planning tool to create the most engaging content.

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Nostalgia Marketing & What We Can Learn From John Lewis Ads via @sejournal, @gregjarboe /nostalgia-marketing-examples/429066/ Wed, 08 Dec 2021 12:45:04 +0000 /nostalgia-marketing-examples/429066/ Find out how several major brands use nostalgia marketing to build brand awareness and connect with customers on a deeper level.

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Google News Optimization: How to Boost Your Site’s Visibility & Traffic via @sejournal, @gregjarboe /google-news-optimization/317701/ Tue, 07 Dec 2021 12:41:05 +0000 /google-news-optimization/317701/ How can you optimize your content for Google News? Find all the tips, best practices, and examples you need here.

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A Complete Guide To Product-Led Content Strategy (With Examples) via @sejournal, @gregjarboe /product-led-content-strategy/424746/ Wed, 10 Nov 2021 13:45:00 +0000 /product-led-content-strategy/424746/ What is a product-led content strategy, and how can you put it to work for your marketing organization? Get expert tips and see examples.

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10 News SEO Tips from The New York Times’ Christine Liang via @sejournal, @gregjarboe /top-news-seo-tips-nytimes/424911/ Tue, 26 Oct 2021 21:39:04 +0000 /top-news-seo-tips-nytimes/424911/ Christine Liang from The New York Times shares the latest tips and strategies for optimizing news for search – from NESS 2021.

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YouTube Announces Live Shopping and CTV Product Updates via @sejournal, @gregjarboe /youtube-live-shopping-ctv-updates/424047/ Tue, 19 Oct 2021 19:30:41 +0000 /youtube-live-shopping-ctv-updates/424047/ Learn about YouTube's latest live shopping and CTV product updates, and what advertisers need to know about these developments.

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Video SEO: 10 Steps to Optimizing Videos for Search and Discovery via @sejournal, @gregjarboe /how-to-optimize-videos/422208/ Wed, 13 Oct 2021 12:45:41 +0000 /how-to-optimize-videos/422208/ Video SEO is constantly evolving and staying current on optimization best practices is essential. Learn 10 steps for optimizing videos today.

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YouTube Shorts: An Introductory Guide via @sejournal, @gregjarboe /youtube-shorts-guide/382267/ Thu, 30 Sep 2021 11:41:10 +0000 /youtube-shorts-guide/382267/ YouTube's quick and entertaining video format did very well in its first year. Here's everything you need to know about YouTube Shorts.

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How to Calculate the ROI of Influencer Marketing Campaigns via @sejournal, @gregjarboe /influencer-marketing-roi/416945/ Wed, 08 Sep 2021 13:45:52 +0000 /influencer-marketing-roi/416945/ It's important to know how much is spent on Influencer Marketing to see if your efforts are worth it. Find tips and the formula here.

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Which Content Creators Are Using YouTube Shorts (And Why)? via @sejournal, @gregjarboe /content-creators-youtube-shorts/415618/ Wed, 11 Aug 2021 12:45:58 +0000 /content-creators-youtube-shorts/415618/ It appears that Shorts is gaining popularity fast. Read about the state of YouTube Shorts and some good content creators and examples to check out.

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30 Social Media Metrics That Matter Throughout the Customer Journey via @sejournal, @gregjarboe /which-social-metrics-matter/412340/ Wed, 04 Aug 2021 11:45:17 +0000 /which-social-metrics-matter/412340/ Deciding which social media metrics matter at different stages of the customer journey requires time and thought. Read about some important ones to consider here.

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Top 40 Viral Videos of All Time via @sejournal, @gregjarboe /top-viral-videos-all-time/302343/ Fri, 16 Jul 2021 12:41:17 +0000 /top-viral-videos-all-time/302343/ There's a lot to be learned from viral video content. These top 40 videos give marketers insight and useful, practical takeaways.

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How to Get More Views on YouTube: Experts Share Tips via @sejournal, @gregjarboe /how-to-get-more-youtube-views/409622/ Wed, 09 Jun 2021 12:45:58 +0000 /how-to-get-more-youtube-views/409622/ YouTube wants to help viewers find videos and keep them engaged and satisfied. Learn 17 expert tactics to earn your YouTube videos more views.

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