Greg Jarboe – Search Engine Journal

How To Optimize YouTube Videos To Help Ukraine via @sejournal, @gregjarboe

Greg Jarboe — Thu, 19 May 2022 12:45:20 +0000

Learn how to optimize videos that tell the truth about the Russia-Ukraine war so they are discovered when people conduct relevant YouTube searches.

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TikTok Launches Branded Mission, A New Way To Crowdsource Creative via @sejournal, @gregjarboe

Greg Jarboe — Wed, 18 May 2022 14:00:22 +0000

TikTok launches Branded Mission - an new way for brands to crowdsource authentic and creative content from the TikTok community.

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Here’s What We Learned From TikTok, Meta, Snap & Twitter At IAB NewFronts via @sejournal, @gregjarboe

Greg Jarboe — Mon, 09 May 2022 16:58:17 +0000

Snap, Twitter, Meta, and TikTok all shared interesting updates from the IAB NewFronts digital content showcase. Here's what you may have missed.

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Top Creator Economy & Video Ads Insights From IAB NewFronts via @sejournal, @gregjarboe

Greg Jarboe — Thu, 05 May 2022 10:45:22 +0000

Whether you're a media buyer, ad executive, or creative, discover what's happening in the industry with these highlights from the 2022 IAB NewFronts event.

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What’s The Alternative To Spending $7 Million On A Super Bowl Ad? via @sejournal, @gregjarboe

Greg Jarboe — Fri, 25 Mar 2022 12:45:26 +0000

Prevent brands from starting a bonfire of the vanities during 2023’s Big Game. Discover 5 alternatives to spending $7 Million on a Super Bowl ad.

The post What’s The Alternative To Spending $7 Million On A Super Bowl Ad? appeared first on Search Engine Journal.

YouTube & Video Spam: A Guide For Content Creators & Marketers via @sejournal, @gregjarboe

Greg Jarboe — Fri, 25 Feb 2022 13:45:07 +0000

Not sure if your content violates policy? This guide provides everything you need to know about YouTube and video spam (but were afraid to ask).

The post YouTube & Video Spam: A Guide For Content Creators & Marketers appeared first on Search Engine Journal.

Advertising Around The Super Bowl: Q&A With A Marketing Strategist via @sejournal, @gregjarboe

Greg Jarboe — Wed, 09 Feb 2022 14:45:35 +0000

With Super Bowl 2022 just days away, SEO experts, content marketers, social media marketers, and digital advertisers can learn some important lessons from these brands.

The post Advertising Around The Super Bowl: Q&A With A Marketing Strategist appeared first on Search Engine Journal.

What Is A Content Marketing Matrix & Do We Need One? via @sejournal, @gregjarboe

Greg Jarboe — Wed, 12 Jan 2022 13:45:31 +0000

What is a content marketing matrix, and do you need one? Learn how to create a planning tool to create the most engaging content.

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Nostalgia Marketing & What We Can Learn From John Lewis Ads via @sejournal, @gregjarboe

Greg Jarboe — Wed, 08 Dec 2021 12:45:04 +0000

Find out how several major brands use nostalgia marketing to build brand awareness and connect with customers on a deeper level.

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Google News Optimization: How to Boost Your Site’s Visibility & Traffic via @sejournal, @gregjarboe

Greg Jarboe — Tue, 07 Dec 2021 12:41:05 +0000

How can you optimize your content for Google News? Find all the tips, best practices, and examples you need here.

The post Google News Optimization: How to Boost Your Site’s Visibility & Traffic appeared first on Search Engine Journal.

A Complete Guide To Product-Led Content Strategy (With Examples) via @sejournal, @gregjarboe

Greg Jarboe — Wed, 10 Nov 2021 13:45:00 +0000

What is a product-led content strategy, and how can you put it to work for your marketing organization? Get expert tips and see examples.

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10 News SEO Tips from The New York Times’ Christine Liang via @sejournal, @gregjarboe

Greg Jarboe — Tue, 26 Oct 2021 21:39:04 +0000

Christine Liang from The New York Times shares the latest tips and strategies for optimizing news for search – from NESS 2021.

The post 10 News SEO Tips from The New York Times’ Christine Liang appeared first on Search Engine Journal.

YouTube Announces Live Shopping and CTV Product Updates via @sejournal, @gregjarboe

Greg Jarboe — Tue, 19 Oct 2021 19:30:41 +0000

Learn about YouTube's latest live shopping and CTV product updates, and what advertisers need to know about these developments.

The post YouTube Announces Live Shopping and CTV Product Updates appeared first on Search Engine Journal.

Video SEO: 10 Steps to Optimizing Videos for Search and Discovery via @sejournal, @gregjarboe

Greg Jarboe — Wed, 13 Oct 2021 12:45:41 +0000

Video SEO is constantly evolving and staying current on optimization best practices is essential. Learn 10 steps for optimizing videos today.

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YouTube Shorts: An Introductory Guide via @sejournal, @gregjarboe

Greg Jarboe — Thu, 30 Sep 2021 11:41:10 +0000

YouTube's quick and entertaining video format did very well in its first year. Here's everything you need to know about YouTube Shorts.

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How to Calculate the ROI of Influencer Marketing Campaigns via @sejournal, @gregjarboe

Greg Jarboe — Wed, 08 Sep 2021 13:45:52 +0000

It's important to know how much is spent on Influencer Marketing to see if your efforts are worth it. Find tips and the formula here.

The post How to Calculate the ROI of Influencer Marketing Campaigns appeared first on Search Engine Journal.

Which Content Creators Are Using YouTube Shorts (And Why)? via @sejournal, @gregjarboe

Greg Jarboe — Wed, 11 Aug 2021 12:45:58 +0000

It appears that Shorts is gaining popularity fast. Read about the state of YouTube Shorts and some good content creators and examples to check out.

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30 Social Media Metrics That Matter Throughout the Customer Journey via @sejournal, @gregjarboe

Greg Jarboe — Wed, 04 Aug 2021 11:45:17 +0000

Deciding which social media metrics matter at different stages of the customer journey requires time and thought. Read about some important ones to consider here.

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How to Get More Views on YouTube: Experts Share Tips via @sejournal, @gregjarboe

Greg Jarboe — Wed, 09 Jun 2021 12:45:58 +0000

YouTube wants to help viewers find videos and keep them engaged and satisfied. Learn 17 expert tactics to earn your YouTube videos more views.

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